Apollo.io

Score8.5 out of 10

671 Reviews and Ratings

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Apollo.io

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What is Apollo.io?

Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

Categories & Use Cases

Media

Screenshot of people, appearing in Apollo

Screenshot of Apollo's data enrichment dashboard

Screenshot of a view of unified customer data

Screenshot of Apollo's AI-assisted meetings

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Screenshot of people, appearing in Apollo

Advanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Category average: 8.4
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.9
Company information
Information about companies/accounts is available and high quality.
Category average: 8.4

Smart lists and recommendations
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
Category average: 7.3
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Category average: 7.5
Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.7

Most Frequent Users

Top 3 industries using Apollo.io.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

26.4%

3,075 installations of 11,641

“So we use Apollo.io to find the email id of our potential customer.”
— Junior Digital marketing Associate, Anubavam Technologies (Mid-sized Companies)

#2 most frequent

Information

18.6%

2,171 installations of 11,641

“We have taken multiple licenses on Apollo.io for fetching accounts, leads, lead email, lead phone numbers and insights.”
— Head of Project, Thyleads Pvt Limited (Small Businesses)

#3 most frequent

Finance and Insurance

3.8%

448 installations of 11,641

“We use Apollo.io to prospect for specific individuals within an organisation and gather information about their roles, especially those with decision-making powers.”
— M&A Associate, Done Deal (Small Businesses)

Pros

Robust lead generation and prospecting capabilities
Effective sequencing and automation for email campaigns
Comprehensive contact information discovery (email/phone)

Cons

Contact data accuracy and completeness issues (outdated info, deliverability)
User interface described as overwhelming or unintuitive
AI capabilities for content generation need enhancement

Yuri Ortiz Bastidas View profile

Líder Negocios Digitales in Marketing at Y2D (11-50 employees)

Use Cases and Deployment Scope

It's a wonderful and very intuitive tool. It's definitely worth giving it a try. At first, I was unsure if it would really work for what I needed, but it has helped me list the right profiles to offer my services, organized by the business units we offer, with excellent results.

Es una herramienta maravillosa y muy intuitiva. Vale la pena darle una oportunidad, al principio estaba con la duda si realmente me podía funcionara para lo que necesitaba, pero me ha ayudado a listar los perfiles adecuados para ofrecer mis servicios organizados por las unidades de negocio que ofrecemos, con muy buenos resultados.

Pros

contacts with verified emails
companies according to their economic sector
companies based on their size and revenue
companies based on their location
contactos con correos verificados
empresas de acuerdo a su sector económico
empresas de acuerdo a su tamaño y facturación
empresas de acuerdo a su ubicación

Cons

I found the first lists I had organized difficult at first.
Find the email templates to edit them.
Se me dificultó al principio las primeras listas que había organizado
Encontrar las plantillas de los correos para editarlo

Return on Investment

I haven't been using it for very long.
There has been an increase in initial prospecting meetings.
The ROI remains to be determined.
llevo poco tiempo usándolo
se ha incrementado en reuniones iniciales prospección
Aún queda pendiente el ROI

Usability

Nicholas Kogan View profile

Senior Manager, Revenue Operations in Corporate at InvestNext (51-200 employees)

Use Cases and Deployment Scope

Apollo.io is an excellent platform for smaller B2B businesses looking to sell to smaller customer bases. We used it as both a database for phone numbers and emails of prospects as well as a sequencing tool for outbound messaging. The platform has also expanded to include signal tracking for prospect engagement with your company as well as many enrichment features.

Pros

Apollo.io is very good for ad hoc enrichment
Apollo.io has a very large database ranging from very small to very large businesses
Apollo.io automatically populates key data points tracking interaction with prospects.

Cons

Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.

Return on Investment

Increased outbound prospecting volume
Increased outbound bookings
Increased number of emails and phone numbers available of prospects

Usability

Alternatives Considered

ZoomInfo Sales, Common Room, Warmly and

Other Software Used

Salesloft, Common Room, Salesforce Agentforce Sales

Steve Johnson

Asset management in Finance and Accounting at OschadBank (501-1000 employees)

Use Cases and Deployment Scope

10/10 stars. Excellent experience connecting with others. Apollo has a fantastic approach to customer service. The platform makes connecting and interacting with people seamless, and their team is incredibly helpful whenever you need support.

Pros

Making it easy to contact others.
Providing contacts details for clients.
Providing easy access to communicate with others.
Provides easy tools for business marketing.

Cons

I think if Apollo can improve the message delivery system.
Making message delivery faster.
Most communication delays to reach the intended client.

Return on Investment

Increase rate of communication with clients.
Easy to contact prospect using Apollo.
Help to reach my targeted prospects.

Usability

Other Software Used

Lead Scrape, Google Search Ads 360, Bitrix24

Sunil Yadav View profile

senior associate in Marketing at Tech Mahindra (10,001+ employees)

Use Cases and Deployment Scope

We use Apollo to get clients onboard for our organization. The biggest challenge we were facing was the quality of data and the lack of automation. Hence, we chose to go with Apollo, which not only offers quality data but also provides full automation and sequencing options. It also connects with our existing system, making the client onboarding process very smooth and fully transparent.

Pros

Automation
have quality data
integration
Lead management
Enrichment

Cons

parallel dialer can be improved
load time is very slow
some data are not fully updated
can keep the records of the skills

Return on Investment

instead of using two or three diffrent tools we are moved to one single dashaboard which manages everything
cost of dialer is saved
more meetings are booked with automated follow-ups

Usability

Alternatives Considered

Chorus by ZoomInfo, Lusha, Salestarget.ai and ContactOut

Other Software Used

HubSpot CRM, LinkedIn Sales Navigator, Brevo

Mohamed Soliman View profile

Founrder in Product Management at Invest-Begin.com (1-10 employees)

Use Cases and Deployment Scope

I have a ready platform that help clients in crypto and stock investing domain. I was struggling to find clients that may be interested in using my platform. I always believed my platform had a great potential as it really solved a problem that i read about everyday on Social media and internet. Despite the potential that i see, I struggled to find clients. When i read about Apollo.io, I knew that was missing me to find clients. I started building sequences to contact people I think will be interested in my service. Alongside, I have started warming up my e-mail so that I can build trust on Email service providers.I am still on the start of the process and I see the potential of growth Apollo.io will give me.

Apollo.io

What is Apollo.io?

Categories & Use Cases

Media

Apollo.io Key Features

Top Performing Features

Advanced search

List upload/download

Company information

Areas for Improvement

Smart lists and recommendations

Data hygiene

Automatic data refresh

Who Buys & Uses Apollo.io

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Finance and Insurance

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

Sales

Marketing

Engineering

Apollo.io Reviews

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