Apollo.io

Score8.5 out of 10

648 Reviews and Ratings

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Apollo.io

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What is Apollo.io?

Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

Categories & Use Cases

Media

Screenshot of people, appearing in Apollo

Screenshot of Apollo's data enrichment dashboard

Screenshot of a view of unified customer data

Screenshot of Apollo's AI-assisted meetings

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Screenshot of people, appearing in Apollo

Advanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Category average: 8.4
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.9
Company information
Information about companies/accounts is available and high quality.
Category average: 8.4

Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Category average: 7.4
Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.7
Sales email templates
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Category average: 7.1

Most Frequent Users

Top 3 industries using Apollo.io.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

35.0%

2,076 installations of 5,932

“So we use Apollo.io to find the email id of our potential customer.”
— Junior Digital marketing Associate, Anubavam Technologies

#2 most frequent

Information

25.0%

1,484 installations of 5,932

“We have taken multiple licenses on Apollo.io for fetching accounts, leads, lead email, lead phone numbers and insights.”
— Head of Project, Thyleads Pvt Limited

#3 most frequent

Manufacturing

5.1%

302 installations of 5,932

“When we cannot find influencers on Instagram, we use Apollo to identify relevant workers nationwide, including their emails and phone numbers.”
— Social Media Coordinator, MicroClimate

Pros

Effective lead generation and prospecting for targeted list building.
Provides accurate and comprehensive contact information, including verified emails and direct phone numbers.
Robust sequencing and automation features for email campaigns and scheduled outreach.

Cons

User interface and user experience are often described as overwhelming or complex.
Inconsistent data accuracy, completeness, and freshness for contact information.
AI features for messaging and research require improvement in quality and ease of use.

Yuri Ortiz Bastidas View profile

Líder Negocios Digitales in Marketing at Y2D (11-50 employees employees)

Use Cases and Deployment Scope

It's a wonderful and very intuitive tool. It's definitely worth giving it a try. At first, I was unsure if it would really work for what I needed, but it has helped me list the right profiles to offer my services, organized by the business units we offer, with excellent results.

Es una herramienta maravillosa y muy intuitiva. Vale la pena darle una oportunidad, al principio estaba con la duda si realmente me podía funcionara para lo que necesitaba, pero me ha ayudado a listar los perfiles adecuados para ofrecer mis servicios organizados por las unidades de negocio que ofrecemos, con muy buenos resultados.

Pros

contacts with verified emails
companies according to their economic sector
companies based on their size and revenue
companies based on their location
contactos con correos verificados
empresas de acuerdo a su sector económico
empresas de acuerdo a su tamaño y facturación
empresas de acuerdo a su ubicación

Cons

I found the first lists I had organized difficult at first.
Find the email templates to edit them.
Se me dificultó al principio las primeras listas que había organizado
Encontrar las plantillas de los correos para editarlo

Return on Investment

I haven't been using it for very long.
There has been an increase in initial prospecting meetings.
The ROI remains to be determined.
llevo poco tiempo usándolo
se ha incrementado en reuniones iniciales prospección
Aún queda pendiente el ROI

Usability

Nicholas Kogan View profile

Senior Manager, Revenue Operations in Corporate at InvestNext (51-200 employees employees)

Use Cases and Deployment Scope

Apollo.io is an excellent platform for smaller B2B businesses looking to sell to smaller customer bases. We used it as both a database for phone numbers and emails of prospects as well as a sequencing tool for outbound messaging. The platform has also expanded to include signal tracking for prospect engagement with your company as well as many enrichment features.

Pros

Apollo.io is very good for ad hoc enrichment
Apollo.io has a very large database ranging from very small to very large businesses
Apollo.io automatically populates key data points tracking interaction with prospects.

Cons

Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.

Return on Investment

Increased outbound prospecting volume
Increased outbound bookings
Increased number of emails and phone numbers available of prospects

Usability

Alternatives Considered

ZoomInfo Sales, Common Room, Warmly and

Other Software Used

Salesloft, Common Room, Salesforce Agentforce Sales

Anand Gandhi View profile

Sr. Manager Business Development in Sales at Softweb Solutions (201-500 employees employees)

Use Cases and Deployment Scope

One of the best modern tool with bunch of marketing features, it has replaced multiple tools for Data Mining, Email Marketing that we used to subscribe and will definitely be replacing one of the most costly CRM that we've been using for years. Our new team members were able to use it pretty quickly and have now started to use it daily.

Pros

Data Accuracy
AI Features like drafting emails based on persona, industry, type of services and products you offer
All CRM Features
Easy to get hands on

Cons

Should have separate email server instead of using our own email account
email bounce rate is high
Data should be verified from multiple sources, at this moment we can see around 75 to 80% data accuracy which is not bad - but it can be improved by adding more data sources

Return on Investment

Overall messaging improved with single platform AI based message drafting instead of relying on LLMs like ChatGPT, Gemini, Claude etc...Apollo.io's message drafting is specifically fine tuned considering ICPs, industries, use cases, pain points and offerings.
Lead Generation Ratio Increased
Apollo.io saved $$$ as earlier we used to have separate tool for data mining
Training time of sales and marketing resource reduced with simple and easy user interface and feature reach Apollo.io

Usability

Alternatives Considered

Lusha and Saleshandy

Other Software Used

Semrush, Crunchbase, Hotjar

Vinit Jain View profile

M&A Associate in Corporate at Done Deal (11-50 employees employees)

Use Cases and Deployment Scope

We use Apollo.io to prospect for specific individuals within an organisation and gather information about their roles, especially those with decision-making powers. This helps us understand the current business flow. Essentially, we’re using Apollo.io as MNA advice to identify the right people in the organisation to discuss strategic initiatives and use cases. These use cases could include consolidating all the data into a single CRM tool or an Excel sheet, depending on our processing needs. This data will then be integrated into our built-in system.

Pros

It helps you find the contact details for the right decision maker within an organisation.
It helps you prospect for particular departments, sectors, geography, and other broader demographics to filter from.

Cons

There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io

Return on Investment

Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead

Usability

Alternatives Considered

Lusha and LinkedIn Sales Navigator

Other Software Used

Google Workspace, Datasite Diligence Virtual Data Room, Lusha, Perplexity, Anthropic Claude, ChatGPT, HeyReach, Crunchbase

Kunal Singh View profile

Head of Project in Information Technology at Thyleads Pvt Limited (11-50 employees employees)

Use Cases and Deployment Scope

I use Apollo.io extensively in my work. I have a team of 20 people relying on good quality data and accounts on Apollo.io. Apollo.io is a one-stop solution for accounts when it comes to campaign creation and outreach. We have taken multiple licenses on Apollo.io for fetching accounts, leads, lead email, lead phone numbers and insights. We have integrated Slack and Clay for lead enrichment. Apollo.io does provide verified email IDs with almost 95% accuracy. A similar case with phone numbers.

Pros

Email verification
Phone verification
Lead enrichment
Reports and exporting data to and from Apollo.io
Integration with LinkedIn and sales navigator
Apollo.io understand the fields from csv files very well and organize it accordingly

Cons

Sometime phone numbers are not accurate
LinkedIn restrict the account because of Apollo.io extension use
Tech stacks of accounts is missing, currently its very generic

Return on Investment

Helped to book 30 meetings in 30 days.
It's very easy to learn.
We sign our new clients based on the list of accounts in the industry that Apollo.io provides. This gives us a clear picture to identify which industry to target.

Usability

Alternatives Considered

Instantly, Smartlead.ai and Mailshake

Other Software Used

Slack, Smartlead.ai, Lusha, LinkedIn Sales Navigator, Similarweb, Wappalyzer, HeyReach, BuiltWith

Apollo.io

What is Apollo.io?

Categories & Use Cases

Media

Apollo.io Key Features

Top Performing Features

Advanced search

List upload/download

Company information

Areas for Improvement

Data hygiene

Automatic data refresh

Sales email templates

Who Buys & Uses Apollo.io

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Manufacturing

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

India

Canada

Most Frequent Users

Sales

Marketing

Engineering

Apollo.io Reviews

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Other Software Used

Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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