To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with new content with ease.
Pros
Organizing Content
Align by type
Track consumption
Updates are a breeze
Cons
The interface is a bit wonky at first for newcomers
There should be a best practice schematic available for first initial deployment
Allow certain items (blog) to be stored on customers website pages
Likelihood to Recommend
For customers new to a content management tool, Uberflip is a good first choice in setting up and deploying content. If you do not have tons of content, best to just stage on your website.
We utilize Uberflip for content management of our public facing resource center. Each division utilizes Uberflip to record and host eBooks, Infographics, blogs, and more. It allows us to stay organized and share gated or ungated links with ease.
Pros
Organize content into separate bins
Is searchable
Make content accessible
Pulling links
Cons
The search bar only pops up the correct item if its fully typed out. Making it hard to search for items if you do not know where they are stored.
Likelihood to Recommend
I would recommend Uberflip for large to very large firms between 1,000 and 15,000 employees that need a strong content management system to help build a resources section of their website. For smaller companies the marketing team is likely small enough that it is not neccessary. For larger companies there may be more robust solutions.
Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog posts was behind a gate. We had been experimenting with LookBookHQ for a few years prior to moving to Uberflip. We used that to create landing pages for email campaigns.
When we knew we were looking to move away from the in-house created resource center to something new, we evaluated a few options. We initially moved only 2 divisions to the Uberflip system and slowly grew it to 3 and then 4. The back end is very user friendly and allows for a lot of automation, which helps with ensuring data is accurate without a lot of human intervention.
Pros
Collects content from a variety of sources
Helps with SEO for blogs native to our website
User-friendly back end
Management and analytics of content
Cons
SEO for PDFs (also making them more accessible)
Allowing links easily embedded into digital sales rooms
More immediate automations - some of our automations take too long to work
Search capabilities - not only is the search bad there are no analytics for it.
Likelihood to Recommend
The way we use the system - to power content on our website - is a great use case. It's an easy way to keep all content centralized for each of our divisions. We are able to use the API to deliver content to product/service pages on our website easily so there's no more remembering where you posted a PDF when it needs to be updated. You just update it in one place and it's updated everywhere.
Their blog system is simple and easy to use - it has increased organic traffic to our site significantly since moving from a Typepad blog to this system.
For teams that are looking to create content that's easily accessed, searchable, and to be able to create small landing pages for your events. This tool works very well.
I use Uberflip every day to help prospects understand our products and help them prepare for demonstrations. I find it extremely beneficial for prospects to understand the scope of our products and how we can help them. I have sent over 500 Uberflips in the past year alone and have seen a high success rate between sending Uberflips and prospects showing up to demos.
Pros
organizes content
user friendly
clean design
Cons
tracking
the web app- not user friendly
Likelihood to Recommend
Uberflip is well suited for gathering information into a concise and clean looking presentation to present to prospects/clients/customers/etc. I have not used it for tracking or analytics.
Prior to implementing Uberflip, a common issue amongst both our Sales and Marketing teams was that we didn't have a centralized repository to store all of our content. Since implementing Uberflip, we have found that having one central repository to not only store all relevant internal and external facing content has helped streamline our process for finding content and sharing with prospects but has also ensured that the content that we are sharing externally is the most updated version of a document.
Pros
content repository
communication with customers - great CX support!
metrics on how prospects/customers are interacting with content shared!
Cons
Ability to add in personal video recordings to sales/marketing streams
Likelihood to Recommend
In my prior experience as an SDR using Uberflip, creating customized sales streams for prospects prior to a qualification call as a cadence step didn't seem as useful as when using it post-qualification call or post-demo. Our team has found that it has been most useful when we are able to create one customized landing page for the prospect/account so everything is centralized.
We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We love the user friendly interface and the analytics options. My team is able to quickly add photos and links to make the content more interesting. We recently started creating portfolios on each show we produce and highlight our venue partners.
Pros
Demand Generation
ABM
Sales Engagement
Content Experience
Analytics
Cons
Landing pages- new feature coming soon
Dashboards for specific streams
Integrations
Likelihood to Recommend
Uberflip is great for managing content especially across multiple business units. We are able to cross promote and engage customers quickly by adding content to existing streams. I love the Marketo and wistia integrations. The are great for Account Based Marketing and scaling campaigns quickly. Uberflip is perfect for creating case stories and product spotlights for sales to share.
Our org. uses Uberflip to host our resource center and to aid in account-based marketing efforts. We are able to create targeted marketing and sales streams and embed those in emails and chatbots. We have a moderately custom resource center and use some of the analytics and search engine optimization capabilities.
Pros
Our CSM and the support team are incredible
We take advantage of some of the platform integrations
Making changes is simple
Cons
Customization capabilities
Brand look/feel alignment
We've experienced major issues granting user permissions
Likelihood to Recommend
In my opinion, I think Uberflip is suitable for smaller companies that want the ease of use and a quick execution time for making changes. I also like the account base marketing use case and possibilities. I do not think it is the ideal platform to host aligned branding and a larger-scale resource center like we have been doing.
We use Uberflip as a content management system, but as we have continued partnering with them they have continuously released more and more functionality that addresses different business pain points. When we started using Uberflip it was to store content, now Uberflip plays a large role in distributing content and helping to make it easy for our entire organization to leverage content within their specific roles. As we have continued to grow, managing and organizing our content for 5 products across 4 audiences has been a challenge but Uberflip has continued to find ways to easier and more intuitively solve our pain points.
Pros
Content Management
Sales Enablement
Reporting
Bulk updating/changing
Cons
Integrating with Marketing Automation System
Landing Pages for Demand Generation
Design Functionality
Likelihood to Recommend
Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS.
Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
We use it as a content hub/CMS type system. All of our marketing and sales content lives in Uberflip. Before this tool, we were building landing pages in WordPress from scratch. It was time-consuming and we couldn't put out a lot of content because of it. Uberflip eliminated the need for that and our team can now create, publish and promote content quickly.
Pros
User-friendly backend system
Clean frontend
Simple and easy CTAs
Cons
Decent amount of bugs in the system, constantly need to work with support.
Continues to raise their prices without adding much extra value.
Lots of turnover on their customer team's.
Somewhat customizable but could use some work on making hubs not all look exactly the same.
Mixed bag on the helpfulness of their teams.
Not overly proactive with suggestions for optimization or knowledge of their accounts.
Likelihood to Recommend
I think it can be good for a really small content marketing team/person. It's fairly simple and easy to use. I don't think the setup process is overly difficult, so you can hit the ground running really quickly with it. I think it's also probably good for a really large team with a lot of moving parts for the same reasons. I think it doesn't work well for more sophisticated content marketing. They have more ABM and sales features, but I think the actual content marketing part of the platform is just okay. I think it's really good for a newer content strategy and less helpful once you've gotten deeper into it
I use it for my marketing campaigns, i found that this tool is awesome in engaging my buyer's persons with the content. The content we create for the customers it was poor quality until we start using this platform, it gave us insights and better formats that we used in our content to have more engagement and it really works. we start setting our SEO and this tool made easy this task too.
Pros
Create specific content to your buyers
It provides personalized pathways that turn prospects into customers
It help you to attract customers through your chosen channels
Cons
Engage customers at the destination
Create landing pages
A CRM for sabe our customers
Likelihood to Recommend
Uberflip saves us a lot of time because it uses data to create specific content for your target, before of try this tool we did it manually we have to create the content, try it and then analyze our data to take decisions about the content we will be posting then. Now, we have everything in the same place, and is extremely easy. I think there is nothing wrong with the tool but there are many other strategies we use in our marketing journey so the can integrate more of them
