Item: Uberflip
Rating: 8
Author: Jana Gauvey

Overall Satisfaction with Uberflip

Use Cases and Deployment Scope

Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog posts was behind a gate. We had been experimenting with LookBookHQ for a few years prior to moving to Uberflip. We used that to create landing pages for email campaigns.

When we knew we were looking to move away from the in-house created resource center to something new, we evaluated a few options. We initially moved only 2 divisions to the Uberflip system and slowly grew it to 3 and then 4. The back end is very user friendly and allows for a lot of automation, which helps with ensuring data is accurate without a lot of human intervention.

Pros and Cons

Pros

Collects content from a variety of sources
Helps with SEO for blogs native to our website
User-friendly back end
Management and analytics of content

Cons

SEO for PDFs (also making them more accessible)
Allowing links easily embedded into digital sales rooms
More immediate automations - some of our automations take too long to work
Search capabilities - not only is the search bad there are no analytics for it.

Return on Investment

We have increased organic traffic to our website from about 30% monthly to 70% monthly. This is due to having the blogs sit natively on our site.
Sales can easily access the most recent case studies, and we have added filters to make the system more useable for them (and website visitors)
Removing signups for on-demand webcast viewing has helped with SEO in 2 ways: We moved to posting to YouTube first, as this increases our rankings and when people come to our site we're able to provide content there with out them needing to leave our site.

Alternatives Considered

PathFactory

We were evaluating apples and oranges, really. At the time of our evaluation, PathFactory was more of a system (called LookBookHQ at the time) to create individual landing pages. Content was not really centralized or reported on outside of the individual page created.

We are set to do our due diligence with Uberflip in the next year. Unless things have drastically changed, i don't anticipate us switching platforms. Any new system would have to be able to do a variety of things well beyond just create landing pages for sales' use - which is what most tools that compete with Uberflip seem to only do.

Key Insights

Do you think Uberflip delivers good value for the price?

Yes

Are you happy with Uberflip's feature set?

Yes

Did Uberflip live up to sales and marketing promises?

Yes

Did implementation of Uberflip go as expected?

Yes

Would you buy Uberflip again?

Yes

Other Software Used

6sense, Oracle Marketing, Vidyard

Likelihood to Recommend

The way we use the system - to power content on our website - is a great use case. It's an easy way to keep all content centralized for each of our divisions. We are able to use the API to deliver content to product/service pages on our website easily so there's no more remembering where you posted a PDF when it needs to be updated. You just update it in one place and it's updated everywhere.

Their blog system is simple and easy to use - it has increased organic traffic to our site significantly since moving from a Typepad blog to this system.

For teams that are looking to create content that's easily accessed, searchable, and to be able to create small landing pages for your events. This tool works very well.

Comments

Please log in to join the conversation

Ben Hoehn
(Vendor Representative) commented 2 years ago
Hi Jana! Thank you so much for taking the time to share your detailed and positive review of Uberflip. We are thrilled to hear about your overall satisfaction with our platform and how it has significantly benefited your organization. It's fantastic to know that Uberflip has played a crucial role in centralizing and managing content across your divisions, improving SEO, and simplifying the process of creating landing pages. We're particularly pleased to hear that our platform has contributed to a substantial increase in organic traffic to your website. We appreciate your feedback on areas where you'd like to see improvements, and we take your suggestions seriously as we continue to enhance our services. Your loyalty and trust in Uberflip mean a lot to us, and we are committed to delivering even more value in the future. Please don't hesitate to reach out if you have any further questions or suggestions. Once again, thank you for choosing Uberflip, and we look forward to continuing to support your content and marketing needs. Warm regards, Ben H (VP, Marketing)

Uberflip Powers Resource Center and Delivers SEO