Uberflip Powers Resource Center and Delivers SEO
September 22, 2023
Uberflip Powers Resource Center and Delivers SEO
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Uberflip
Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog posts was behind a gate. We had been experimenting with LookBookHQ for a few years prior to moving to Uberflip. We used that to create landing pages for email campaigns.
When we knew we were looking to move away from the in-house created resource center to something new, we evaluated a few options. We initially moved only 2 divisions to the Uberflip system and slowly grew it to 3 and then 4. The back end is very user friendly and allows for a lot of automation, which helps with ensuring data is accurate without a lot of human intervention.
When we knew we were looking to move away from the in-house created resource center to something new, we evaluated a few options. We initially moved only 2 divisions to the Uberflip system and slowly grew it to 3 and then 4. The back end is very user friendly and allows for a lot of automation, which helps with ensuring data is accurate without a lot of human intervention.
- Collects content from a variety of sources
- Helps with SEO for blogs native to our website
- User-friendly back end
- Management and analytics of content
- SEO for PDFs (also making them more accessible)
- Allowing links easily embedded into digital sales rooms
- More immediate automations - some of our automations take too long to work
- Search capabilities - not only is the search bad there are no analytics for it.
- We have increased organic traffic to our website from about 30% monthly to 70% monthly. This is due to having the blogs sit natively on our site.
- Sales can easily access the most recent case studies, and we have added filters to make the system more useable for them (and website visitors)
- Removing signups for on-demand webcast viewing has helped with SEO in 2 ways: We moved to posting to YouTube first, as this increases our rankings and when people come to our site we're able to provide content there with out them needing to leave our site.
We do not use this feature directly as it is cost-prohibitive to have our sales team using the tool. We have, however, created landing pages upon request or for specific campaigns/industries to help sales increase awareness.
It is very simple to create a landing page and while we have touted this capability and offered to create the pages for sales, few salespeople take us up on this offer.
It is very simple to create a landing page and while we have touted this capability and offered to create the pages for sales, few salespeople take us up on this offer.
Our first hub took us about 3 months start to finish (including onBrand setup, which was the longest piece). Our most recent hub took about 1.5 months to do start to finish.
Adding content - even new sources of content - is very easy and easily managed. With automations for tagging content, it's also fairly easy to ensure content is kept up-to-date with the right information.
Adding content - even new sources of content - is very easy and easily managed. With automations for tagging content, it's also fairly easy to ensure content is kept up-to-date with the right information.
We were evaluating apples and oranges, really. At the time of our evaluation, PathFactory was more of a system (called LookBookHQ at the time) to create individual landing pages. Content was not really centralized or reported on outside of the individual page created.
We are set to do our due diligence with Uberflip in the next year. Unless things have drastically changed, i don't anticipate us switching platforms. Any new system would have to be able to do a variety of things well beyond just create landing pages for sales' use - which is what most tools that compete with Uberflip seem to only do.
We are set to do our due diligence with Uberflip in the next year. Unless things have drastically changed, i don't anticipate us switching platforms. Any new system would have to be able to do a variety of things well beyond just create landing pages for sales' use - which is what most tools that compete with Uberflip seem to only do.
Do you think Uberflip delivers good value for the price?
Yes
Are you happy with Uberflip's feature set?
Yes
Did Uberflip live up to sales and marketing promises?
Yes
Did implementation of Uberflip go as expected?
Yes
Would you buy Uberflip again?
Yes