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We needed a better alternative to the one we had for our content. After doing the research we chose Uberflip as our content hub because of it's ability to leverage our content across our entire site, capture leads, funnel clients through related content thus keeping them on our site longer while providing them with relevant information to their initial search. We have spent the last year creating content to be used just for these purposes and Uberflip made this really simple.
- Uberflip allows for customization of how your content is set-up and presented to site visitors.
- Uberflip allows us to serve relevant content on pages related to the subject the client is exploring as well as the AI serving up content before a client leaves a page.
- We can gate our content and then let our other martech stack products get involved in continual messaging related to what the lead showed interest in.
- At this point I have not found anything that I can say needs improvement or is missing.
June 10, 2021
The tool Uberflip is currently being used as a tool to help curate and manage our content on our website. It is currently being used by the marketing department for the whole organization. Any content that is published to our website is organized and shown on Uberflip. The business problem it addresses is that it helps organize our content online.
- Allows me to customize my layout and theme.
- Allows me to create co-branded material with another organization.
- Allows me to modify the way the content is shown on the platform.
- It does take a while if you're looking to do something super customized.
- Integrating with a website - currently, it is a stand-alone site/ like a microsite.
April 27, 2020
At this point in time, Uberflip is mainly used by our marketing department. We use it to organize our content in a way that makes sense for users. We particularly like the ability to embed the tiles on our website, to offer relevant documentation on a specific topic. The tool also allows us to have great insights in terms of document consumption by our users.
- Detailed metrics. We are able to pin point which page of a whitepaper or ebook users saw the most, which was impossible when we were simply uploading PDFs to our site.
- Capacity to embed the documents on our website.
- Integrations with our website so we can feature content in the tiles.
- We would like to be able to put a different call to action next to our document, based on where people are in the buyer's journey.
February 23, 2020
The benefits have been many; for example, it allowed us to provide personalized content for greater support to the buyer. Uberflip was an excellent experience to generate potential customers and easily add them to workflows. Uberflip provides a personalized and beneficial efficiency, especially for closing the gap between marketing and sales, and putting our content in front of customers, in a nutshell, is helping to keep all content updated and closed on a single platform.
- Very clean and attractive interface.
- Ease of use to publish content.
- The functions are usually very confusing to explain to team members.
- Problems connecting and reviewing integration problems.
October 02, 2019
We needed a better way to manage our content and reach our busy audience, while still being able to directly integrate with Marketo. Previously, we were using individual landing pages that took the visitor away from our site and the process stopped there. With Uberflip, we were able to create one centralized hub for all of our content that directly integrated with Marketo. This has helped improve lead nurturing, increased content engagement, built better lead profiles, and increased lead generation.
- Gated content that doesn't disrupt the web experience.
- Custom content streams for specific audiences.
- Integration with Marketo.
- UberFlip doesn't store contact data, so it can be hard to troubleshoot issues with your automation platform.
- It's great that you can gate/un-gate assets as needed, but there should be a way to say that a specific asset should always be gated no matter which streams it lives in.
- More advanced reporting options.
July 19, 2019
We use Uberflip just within our marketing and sales org. We're currently only using it to create marketing hubs and sales streams, with the goal to one day have it replace our existing resource center.
- Allows reps to easily create custom pages for prospects.
- Allows segment marketers to create custom landing pages for campaigns.
- Keeps users on our domain and consuming our content.
- Better UI / UX. I can't tell you the number of times people have come to me not being able to figure out how to do something.
- No ability to enter custom code for hub header/footers. We must ask their support team to do it, and it takes 1+ month.
- We have little control over how the hub items themselves appear.
August 08, 2018
Our marketing, sales, and professional services teams all use Uberflip for different purposes. Marketing uses it to build a comprehensive content library and build personalized landing pages for the 1:1 ads we serve to our target ABM accounts. Our sales team uses it to create targeted content streams (collections of relevant content) for different people and companies they're having conversations with. Our professional services team uses it to organize onboarding content for customers and give them one simple place to access everything they need. We also use Uberflip to report on how people are interacting with our content.
- Content tagging & organization - It's easy to organize content using tags and automation.
- Marketo integration - We can see how known users in our database are interacting with content on Uberflip. We can also gate content to generate leads.
- Easy to use - It can be challenging to get our sales team to adopt new technology, but Uberflip's ease of use has removed that roadblock.
- Custom stream templates - It's easy to customize the way each stream looks by changing the header text, banner, etc.
- onBrand Design - Uberflip's onBrand team customized our Hub to look like the rest of our website so it's a seamless experience for our website visitors.
- Hub Design - While the onBrand features are great, I wish there were more options to manually customize the look and feel of our Hub.
- Automation - It's easy to organize content via automation workflows, but there's a lot of opportunity for further automation. For example, I wish content with a specific tag could automatically update to predetermined settings.
March 23, 2018
Our traditional marketing approach had been focused on campaigns around single pieces of content. Once converted, we hoped the prospect would stick around to explore more of our website/content but often found our bounce rates were too high. After spending all the effort to get someone to the website, they were gone too quickly. The main reason we went with Uberflip is that it presented content in a way that increased "stickiness" and provided a more engaging experience for consumers of our content. Uberflip presents the content in streams and offers recommendations on other content of potential interest to the prospect. We saw an immediate increase in page views, session length and a decrease in bounce rates one we implemented the solution.
- The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
- The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
- Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.
- We use HubSpot as our marketing automation platform and the integration with Uberflip is still fairly immature. Form conversions use cryptic naming which requires some translation to understand conversions. There's also no summary or Uberflip activity or easy way to embed streams in marketing emails (unlike the plug-in for Sales).
- The product has a limited number of 3rd party integrations so if you use a product that is not pre-integrated, there is some custom work that needs to be done to get it working.
- Their CTA (conversion forms) are pretty basic and don't provide much control over appearance, placement and there are limits to what you can do with hidden fields if you want to pass back additional data.
September 07, 2018
It is being used by Marketing and Sales, but we are looking to expand. It addresses lead generation, content marketing gaps, and sales enablement.
- Content around Topics/Personas - You can create streams on Uberflip to build content around specific personas or topics, which is key to converting.
- Sales Streams - Building custom streams for sales reps to be able to sell by customer type is pretty sweet.
- Takes time to setup - It takes a few days to understand Uberflip and then a few more to get streams really setup.
- Items don't play across streams with gates - When setting up lead gen gates on items, you cannot setup a gate to work across streams. Basically you have to setup each instance of each item, so it takes time.
November 09, 2017
Uberflip is used by the marketing content team to publish blog posts, whitepapers, videos, and more. It's been extremely useful and allows us to publish the content quickly and easily, without bothering the web development team or requiring our marketers to have coding skills. It has also been a great tool for easily organizing content and putting it into categories that make sense for our users.
- Custom content streams for specific audiences allows us to segment content by audience, by content type, and by product.
- Integration with Marketo is great, since it shows us who is consuming our content and how that is impacting their journey.
- With Flipbooks, you can see how long people are staying on each page and how many pages they are reading, which is not something you can typically measure with a PDF.
- The editor in the platform is super easy to use and allows you to update content very quickly.
- The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
- Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
- When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
February 15, 2018
With the help of Uberflip, my team is now getting to market faster, building campaigns quicker and at scale. Uberflip is doing the work for us, we’re able to focus our time on assessing inbounds, and strategizing sales follow-ups, instead of spending our time dealing with the cumbersome process we had in place prior to Uberflip.
What’s more, following their successful launch, we've noticed that the sales team was beginning to share more content than ever before and as a result, were promoting the PR Forward brand.
- Fantastic, easy to read UI
- Categorization of the content on each hub
- Customer Support
- Sometimes there are some flaws in the UI - spacing etc
- Clear integration with one's SEO strategy - we have to measure the traffic to our hubs separately
- Unlimited hubs at one low price
February 13, 2018
Uberflip is the resource hub for our division's content. With hundreds of assets, deployed across a variety of streams, Uberflip makes it easy for our customers and prospects to find and engage with our information. Our salespeople like that they can easily send the latest information to customers and prospects. It is easy for people to find things on the site. And, best of all, it's so easy to manage on the back end. What used to take hours or days to post content, can now be done in minutes. Uberflip makes it easy to manage lots of content for a variety of audiences.
- It is so easy to add and manage content. If you have limited time or resources to deal with content, but have a lot of assets, Uberflip is a powerful help. You can also easily see how each asset performs.
- Customer support is fantastic. When I am unsure how to do something, the community information is useful. If I need an odd question answered my account rep and customer support are fast and helpful. They do excellent custom work as well. I have rarely worked with such a great team at a vendor.
- The flexibility of the menu structure and stream set up is great. You can organize your content by industry, type of asset, personas, customer issue, whatever is relevant. The fact that you can upload an asset once and have it show up in multiple relevant streams is very helpful.
- Our initial setup was done by another group and I was not involved. Our back end is a bit more convoluted perhaps than necessary. However, I was able to easily set up a public-facing menu structure and customize it.
February 12, 2018
We are using Uberflip in marketing to organize our content on our website and generate leads from that content. Before using Uberflip, we had a static resource section which listed all of our content, organized by resource type (whitepaper, case study, datasheet, etc.). It was not easy for customers or prospects to find relevant industry, use case, or role-specific content and the static list was uninspiring.
- Easy to implement with great on-boarding support
- Integration with other marketing tools is straightforward
- Custom streams allow for segmentation of content in any way that makes sense for your audience
- CTAs are easy to configure and place to either hard or soft gate content
- Great analytics on both content performance and CTA performance
- Drag and drop to place assets in specific position on page makes content organization easy
- Customer success and support are excellent
- We are unable to use the Uberflip extension because it does not work with the version of Outlook (2013) we have.
- Additional streams and CTAs are not available a la carte.
February 12, 2018
Uberflip is being used for marketing to help us extend the customer content experience and deliver targeted, relevant assets.
- Customer success
- Content experience
- Personalization
- Implementation of tracking in SalesForce
- Item-level permissions
February 07, 2018
Our marketing team implemented Uberflip's hub for our business this year. As a result, we have experienced the benefits of having a comprehensive and wholly customisable content platform for our customers at our disposal; deep and meaningful metrics across different types of engagements; and an impressive AI foundation that makes every customer feel unique and valued. We have now succeeded in implementing a detailed, customised content journey for our users that far exceeds anything we have ever offered before, beautifully blended with our Drupal website and Pardot marketing automation platform, that gives us more scope and bigger data for our marketing team than we have ever had previously.
- A completely customisable platform
- Deep and meaningful engagement metrics
- AI that makes every customer feel valued
- Friendly and knowledgeable community
- Basic image upload management
January 09, 2018
We discovered uberflip from a cold call & quickly realized the value that their intelligent software could provide to our audience. A great product.
- Easier Content Management
- Better Insights
- Simple Lead Generation
August 16, 2017
Uberflip has been an excellent method for us to organize, use and share our content. It started as an initiative on our marketing team; we needed a tool to improve the way our website organized and served up various types of content for visitors. But then we also began using it for sales enablement and even internal training as well, and it's been invaluable for those purposes. Their customer success folks have been among the best that I've worked with. They've been responsive to our needs and have sought out solutions to our challenges, even when those challenges went outside the usual scope. A recommended product for marketing organizations with large content libraries, or those who depend heavily on content marketing.
- Bringing order and much-needed segmentation to our small mountain of marketing content
- Integrations with other technologies: Marketo, Google Analytics, Google Tag Manager, Social Media
- Customer Success and Support
- When setting up Uberflip for the first time, the way content is stored and handled does take some getting used to. But after a period of familiarization, there is no ongoing issue. It makes sense once you understand it.
August 10, 2017
Uberflip is currently being used in a number of capacities. In its original use case, we adopted Uberflip as a content repository for all of our marketing content. We were trying to solve the challenge of bringing visibility to all of our assets. Since then, we have replaced our news blog, as well as a number of our newsletter processes. The tool has saved us a ton of effort in the newsletter process, and from a productivity point of view it has been one of the biggest wins in the last 12 months.
- Content Aggregation
- Content Gating
- Newsletter Consolidation
- More complex authentication support
- Improved rules for importing YouTube content
- Continued development of CTA capabilities
October 25, 2016
I'm a huge fan of Uberflip. Uberflip has replaced our previous "home grown" resource center and is utilized mostly by our marketing department. Teams from all across marketing use it to publish their blogs, promote their case studies and feature videos. Additionally, we're starting to have our Account Development Managers (ADM) use Uberflip's "Target Streams" in order to give our customers and leads a better experience with our content. Uberflip allows us to move more quickly when it comes to creating, curating and targeting the content we create every day. It also allows our developers to focus on projects only they can do because our marketing team no longer needs as much help with the backend system. Everyone is more efficient because they can spend their time where they are most effective rather than on troubleshooting.
- Allows marketers to create content without having to rely on the development team. So many teams are reliant on developers to make their content look good, get it deployed to live, troubleshoot, etc. Though Uberflip doesn't solve ALL of that, it solves most of it. There is no one in our office that has trouble using Uberflip.
- Resolves some SEO issues. Previously our site had a significant amount of content hidden behind gates, which meant it wasn't being crawled by search engines. Uberflip helps us resolve that so we've experienced an increase in organic traffic.
- Allows us to quickly customize our user experience. In seconds we can change the navigation, our featured content, and the order in which we present to our customers. That used to require a deploy to adjust our content but that's no longer the case.
- The platform is really dependent on "flipbooks" and each account level comes with a certain number of flipbooks. The only way to get more is to increase your account to the next tier, which is a bit of a hassle because that will often require internal approval. I do wish that Uberflip had a way for customers to just purchase additional units a-la-carte. I've talked to them about this and it doesn't sound like a solution will exist, but I hope to find a more scalable approach.
- We use Uberflip for our blog, but there's not really an integration for sending emails when new blog posts are published. With our internally built resource center we had this functionality, so now we're left with a pretty manual approach.
- Though they held our hand through the initial implementation, it was still a pretty hefty process. I expected it to happen more quickly, but it took about 9-10 weeks. Our backend setup didn't help, but still it was a heavy lift. Their team was engaged though, which certainly helped.
September 19, 2016
We leveraged Uberflip as a pre-build resources section for our website. It was a great and easy addition and we received multiple compliments for it. Both customers, prospects, and employees were able to find and broadcast our content out.
- Out of the box resources sections for your website
- CTA mastered
- E-book metrica
- Better integrations with HubSpot
- More customization without needing special coding consultants
August 12, 2016
We have a super complex wordpress set up and managing all the different types of resources has be a large pain for several different teams involved. Uberflip hasn't been the easiest to implement due to this fact. However, now that it is up and running it has saved a ton of time. To launch one ebook it would involve me juggling content writers, creative team, web developers and demand gen teams; all having a different objective and having better ideas on how to implement, and then changing their minds half way through. Because Uberflip is so easy to use I have the content writers own the page and demand gen control the CTAs and the web developers are not even involved. Hallelujah! The time we save has been massive.
- No dead-end content.
- Less development time.
- Filters are super cool.
- Target Streams is great for sales teams.
- Marketo Intergration
- Vanity URLs
- Unlimited CTAs
July 19, 2016
We used Uberflip to replace our Resources Library on our website. It's used by our marketing, sales, and customer success team to aggregate "streams" of our content into one "Hub". Putting together a stream of content is relatively simple, and the Hub monitors engagement with each piece of content. The Uberflip Hub is so much better than we had before, presenting all of our customer case studies, social media feeds, videos, "flipbooks" and other content in one place. I'd recommend this product to any content marketing or MarComm manager.
- Uberflip seamlessly integrates with video platforms such as Wistia and Vidyard to pull all of your existing video content into the Hub
- Uberflip makes it easy to add streams of social media (Twitter, LinkedIn, Facebook, Instagram, YouTube) to your resources section of the website
- Once you've integrated your blog with Uberflip, the editor in the platform makes it easy to edit and modify existing content.
- The vanity urls are a feature that I know is coming, but I'm very anxious for
- While it integrates with your Salesforce CRM and most marketing automation platforms, Uberflip won't show you if contacts that exist in your database are engaging with your content. For example, if "Bob" is in the opportunity stage, you can't see if Bob came to your Uberflip hub and read a case study unless you go back into your Salesforce or MAP.
Uberflip was purchased during a transitional time for our company. We wanted a solution that would aggregate our social media channels, provide a robust content curation platform, be simple to implement and use, and look good while doing it. Uberflip, is a program that can do all of these and more.
- Very customizable. Whether within the app (organization) or bringing it over to your website (implementation).
- Easy to use. Our company is onboarding individuals from three countries and two continents and there hasn't been an issue in terms of simplicity.
- If you have the right content, Uberflip's UX can really provide the "wow factor" that's crucial in getting top-of-the-funnel parties to stop and take a look at your site.
- Go big or go home. Features don't really begin to be worthwhile until you upgrade to mid-tier/high-tier packages.
- In the pursuit of simplicity, there are some functions that are a pain to toggle manually.
- Relatively stringent photo size/positioning requirements.
Uberflip is being used by staff from several different teams as we deploy on behalf of clients. So our digital marketers, designers and front end developers are all deploying the tool.
It meets several needs for our clients including helping them to generate leads from their investment through us in content and social media marketing.
It meets several needs for our clients including helping them to generate leads from their investment through us in content and social media marketing.
- Fast and easy to convert existing pdf files into interactive Flipbooks.
- Draws together all existing social channels into one hub, preventing readers from being distracted by other content and keeping them in your site.
- Provides easy to use conversion tools in the form of Call to Action tiles, including option to use these for gated content.
- Great metrics to help compare different pieces and types of content, see what is converting and improve. Graphs etc., very visually appealing.
- Would love option to draw in a stream of content from a hashtag. At present we can only do this through a third party workaround
- Would love to be able to buy more CTAs on the entry level plan without having to commit to next level monthly fee. This is an option for adding more Flipbooks but not for CTAs at present. Initial level provides for three different CTAs.
We used Uberflip primarily as a content hub. We uploaded all of our content, except blogs, to Uberflip and linked from our main website to the content item. Uberflip was mainly used by the marketing department in terms of management but was used by sales to build out campaigns and customer service for training guides. Uberflip enabled us to house a lot of content without needing to upload it directly to our website or host on a CDN. It also enabled us to easily share content with prospects and customers, while also layering in a CTA and related content.
- Categorizing content: making categories or tagging content was a great feature for us as we were able to easily separate content based on need.
- Embedding feature: Uberflip's embed feature was a great thing to utilize. We could embed content we housed on Uberflip on our site and even serve up related content to users.
- Customer service: Any time a problem or questions or new feature came about, Uberflip's customer service was always on-point. They always helped us find a solution in a timely manner.
- Customizing Uberflip sites: We found it extremely difficult to make our Uberflip site match our main domain. Main navigation took forever to match and required heavy coding and specific files.
- SEO is subpar: The SEO features offered on content is, in my opinion, very basic and barely scratches the surface of optimizing. You're only able to change titles and descriptions, and a little bit of the URLs.
- CTAs: We utilized the CTAs a lot on your account, but making them stand out with an image or particular color required a lot of coding and patience to get just right.
Uberflip Scorecard Summary
What is Uberflip?
Uberflip is a content experience platform that aggregates content (blog articles, eBooks, videos, whitepapers and more) so the user can create, manage and optimize tailored content experiences for every stage of the buyer journey.
By providing marketers with the tools they need to boost engagement, generate leads and fuel demand generation they can better leverage content to meet their goals. Uberflip also integrates with the user’s marketing automation platform in order to bridge the gap and improve the process between content and demand generation.
Uberflip Screenshots
Uberflip Video
Watch The demand gen campaign that drove 120% increase in marketing sourced signups
Uberflip Integrations
Marketo, Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, Pardot, Mailchimp, Wistia, Google Analytics, BrightInfo, Brightcove Video, Optimizely, Vidyard, Vimeo, Bombora, Twitter, Facebook, YouTube, Instagram, AddThis, Disqus, Pinterest, SlideShare, PDFs
Uberflip Competitors
Uberflip Pricing
Starting Price: $49.95
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?Required
Uberflip Support Options
| Paid Version | |
|---|---|
| Phone | |
| Forum/Community | |
| FAQ/Knowledgebase | |
| Social Media | |
| Video Tutorials / Webinar |
Uberflip Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
Frequently Asked Questions
What is Uberflip?
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works.
For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.
How much does Uberflip cost?
Uberflip starts at $49.95.
What are Uberflip's top competitors?
What is Uberflip's best feature?
Reviewers rate Usability and Availability highest, with a score of 9.1.
Who uses Uberflip?
The most common users of Uberflip are from Mid-size Companies and the Computer Software industry.