Uberflip

Uberflip

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Score 8.2 out of 100
Top Rated
Uberflip

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What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Ceros?

Ceros is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.

What is Postwire?

Postwire is a SaaS product that enables marketers to capture and organize content that salespeople and account managers can use to create a personalized resource page. Postwire merged with the Social Communications Company in 2015.

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Product Details

What is Uberflip?

Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into digital experiences relevant to target audiences. From account-based marketing campaigns to sales and customer engagement programs, the solution aims to enable users to give audiences the content and personalized experience they’re looking for, in fewer touches. The vendor states more than 700 customers are using Uberflip to increase their audience’s consumption of relevant content, building trust in their brand that drives business growth.

Experience Management
Build personalized destinations in minutes.

Uberflip acts as a single platform to centralize and organize all content. It integrates with third-party content platforms so the user can import, organize, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences right away—Uberflip calls these ‘streams’. This is to drive less content waste, faster campaign launches, and a sales team that’s empowered with the best content for their prospects.

Key features:

  • Content hubs

  • Sales, customer, and marketing streams

  • Tags and smart filters

  • SEO optimization

  • Content integrations

Journey Acceleration
Accelerate pipeline with binge-worthy experiences.

Uberflip helps drive content consumption with AI-powered content recommendations that keep visitors on-site. With robust Marketing Automation Platform (MAP) integrations, every interaction with content can trigger the perfect next step to accelerate the customer journey. This is to enable users to reduce friction in a buyer’s journey, deliver personalized content experiences for audience, improve conversion rates, and speed up time to revenue.

Key Features:

  • Uberflip AI

  • Stream embeds

  • MAP integrations

  • Martech integrations and apps

Audience Intelligence
Understand the content your audience craves.

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can double down on what works and continuously drive better results.

Key Features:

  • Google Analytics integration

  • MAP and CRM integrations

  • Uberflip Analytics

  • Performance dashboards

Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization

Uberflip Screenshots

Uberflip Videos

Uberflip Downloadables

Uberflip Integrations

Uberflip Competitors

Uberflip Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

What are Uberflip's top competitors?

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

What is Uberflip's best feature?

Reviewers rate Implementation Rating highest, with a score of 10.

Who uses Uberflip?

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews

(1-25 of 54)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
I use it for my marketing campaigns, i found that this tool is awesome in engaging my buyer's persons with the content. The content we create for the customers it was poor quality until we start using this platform, it gave us insights and better formats that we used in our content to have more engagement and it really works. we start setting our SEO and this tool made easy this task too.
  • Create specific content to your buyers
  • It provides personalized pathways that turn prospects into customers
  • It help you to attract customers through your chosen channels
  • Engage customers at the destination
  • Create landing pages
  • A CRM for sabe our customers
Uberflip saves us a lot of time because it uses data to create specific content for your target, before of try this tool we did it manually we have to create the content, try it and then analyze our data to take decisions about the content we will be posting then. Now, we have everything in the same place, and is extremely easy. I think there is nothing wrong with the tool but there are many other strategies we use in our marketing journey so the can integrate more of them
Completely, the tool is very functional and easy to use, we have a team that runs the content and measures the results in Uber flip and they told me they have more time to be creative and think in other ways to innovate and plan other marketing strategies, because before they think all the time about the content they will be creating.
Bri Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
As a services business, thought leadership content was at the center of all of our marketing efforts. With content in a variety of mediums and across a variety of channels, Uberflip helped us centralize all of our content in one destination, and curate experiences for prospects, partners, and customers. We were able to create content destinations for key parts of our customer lifecycle, ABM campaigns for prospects, and co-branded content with partners, all using Uberflip.
  • Content experience.
  • Content management.
  • Campaign execution.
  • Bots in the analytics.
  • Ease of use for automation capabilities.
  • UX flexibility.
Uberflip is a must for marketing teams where content is at the center of your marketing strategy, and/or if you have a variety of audiences that you’re creating content for. Uberflip is probably not a fit for teams who produce small amounts of content and who only produce one type of content for a specific audience.
Uberflip enabled our team to easily see what types of content we had for specific types of prospects across industries, products, and services. We used Uberflip to house both our public marketing content and our private customer stories so they could easily see both and distribute as needed.
Sam Macleod | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Uberflip to create personalized experiences at scale. We untangled a messy mix of TOFU, MOFU, and BOFU content and consolidated it all in a destination that creates two distinct experiences that benefit our business: Personalisation for web traffic and recommendations based on groupings we can dynamically update and tweak based on our knowledge of our audience Surfacing content to sellers and providing the ability to create personalized streams leveraging our vast library of content
  • Content tagging is easy and powerful
  • Sales streams are constantly being improved and iterated on
  • The AI recommendations drive engagement
  • Analytics is continually improved, creating one of the best content analytics I've ever seen
  • The OnBrand process is slow. The team is great, but the backlog slows down iteration.
  • New product features aren't communicated particularly well.
Managing content for both website visitors and sellers Giving sellers the opportunity to personalize streams at scale Integrating with 6sense, MAP, or CRMs Analytics and reporting on content performance Making unique destinations by pain point, solution, or industry Transforming content experiences and being at the cutting edge of content experience
Sellers feel empowered to find, leverage and curate experiences based on a mix of sales enablement collateral, public collateral and their own documentation They love the personalization and being able to create streams at scale for multiple companies based on templates or their own experience Calendar integration allows them to allows tie it back to engaging with them
Kristen Bridenbaugh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We needed a way that we could really connect with teachers in the K-12 education space. We knew that just sending emails out about our products was not the best way to be engaging with them. We wanted to be a trusted and helpful resource to make teachers' lives easier. The education industry is one of the most stressful and demanding, especially over the last few years. So we created a teacher content resource hub built on the Uberflip platform. This site provides teachers with articles, activities, lesson plans, videos and more to help support their classroom lesson development. Since our audience is made up of such a wide range, we are able to segment the site and our content so teachers are able to quickly find content that would be most relevant to them.
  • Integration into already existing CRM platforms, like Marketo.
  • Robust back-end reporting with the what seems like endless filters.
  • High-level of support from both the account management and technical teams.
  • Problem-solving with a focus on your end goal or what you are trying to accomplish.
  • Basic link reporting, when using simple hyperlinks within content.
The Uberflip platform is great for building a website that is targeted more at content marketing versus an eCommerce site. We use them both hand-in-hand. Driving traffic from one site to the other with very specific goals in mind for each of our site experiences. The tagging functionality on Uberflip is robust and extremely helpful when it comes to back-end reporting. We have been heavily using CTA forms to drive form fills and conversions, all feeding into our CRM system and contributing to our overall lead scoring initiatives.
Through our lead scoring initiatives and integration with Marketo and Salesforce, we are able to give our sales reps an inside look at content their customers and prospects are consuming on our site. It allows them for a more rich and strategic follow-up when they can reference related products or content based on what we know they have been viewing. It also helps open up new opportunities that might not have come across a sales rep desk otherwise. We have not launched any of the sales enablement features to our reps, but could definitely see that as a potential in the future.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Uberflip as our content experience platform. Uberflip empowers our Marketing and GTM teams to easily create ABM or personalized experiences at scale to the right people at the right time. At the end of the day, Uberflip is essential for our business and drives faster consumption of content by our best-fit prospects and customers. As an ABM marketer, I use Uberflip for 1:1, 1:few, and programmatic campaigns.
  • Easy to use and train sales
  • Journey acceleration
  • Experience Management
  • Hub for all content
  • None that I can really think of
  • CSM handles the few problems we did have with broken code and fixed fast
Uberflip works flawlessly throughout the sales cycle. We encourage AEs to adopt using Sales Assist for everything from prospecting, deal acceleration, and up-sell.
Our entire GTM team utilizes Uberflip. We include Uberflip training in their onboarding and have weekly meetings to review. Sales love how you can share the content via many different integrations such as Gmail and Outreach. Sales use sales streams to share experiences securely using password authentication when they share things like demos and pricing info. Sales have found using sales streams is far more effective than simply dropping content and pdfs into an email.
February 16, 2022

Sales Enablement is Key

Nicholas Topor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Uberflip along with Uberflip Sales Assist for Marketing and Sales content management as well as sales enablement. Uberflip addresses a big problem we have had where we have not had a place to host our content to use in Marketing landing pages, or for the sales cycle. With Uberflip and Uberflip Sales Assist we are able to have content ready to go for whenever we need to create a Marketing landing page on the fly, or for when sales needs to send a piece of content to a prospect or client.

On the sales side of things, Sales Assist personalizes our buyers journey as well as enables us to track how sales content is being consumed by our prospects/clients. For the first time we now know, which of our content is being consumed, which isn't and then allows us to decide as a team "do we update the content that isn't working, or get rid of it all together?"
  • Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
  • Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
  • Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.
  • Sales Enablement - Though I noted this as one of their strengths, they are still early in the game for their Sales Enablement platform. They are still tweaking the product to be perfect. This isn't necessarily a bad thing, personally I have seen it as a great opportunity to be able to help them adjust their product to satisfy a client like us.
  • Categories - Though I know it is on the roadmap, the lapse of categories on Uberflip pages has been a bit tedious. You can implement them with custom code, but I would prefer to see this built directly in the system
Uberflip is well suited in the sales process, as well as in personalized campaigns for Marketing. In the Sales process, you are able to pick and choose content specifically for a prospect and serve it up in a format that is easy to digest and very dynamic(no more clunky PDFs!). For personalized marketing campaigns, you can take advantage of integrations with other tools(such as 6sense) to change a page's content based on an audience.
They have absolutely been able to self-serve and create personalized content experiences for prospects and clients. It has had a huge impact at my company because it is the first sales enablement tool that we had used. Additionally, we were also onboarding Calendly and Vidyard at the same time and being that Uberflip integrates very well with both of those systems, it was a huge benefit to us.
Score 1 out of 10
Vetted Review
Verified User
Review Source
We use Uberflip as a resource center. We had accumulated plenty of assets but felt that many were falling through the cracks and being underutilized. We also had several blind spots in reporting. We needed a platform that could organize our content marketing efforts and report on them as well — all within a user-friendly system that everyone on our small team could access. That it does. When developing our hub, Uberflip was able to match their environment to our main website. So, now the team can add and edit assets in the backend and have them be presented consistently and professionally on the frontend. As far as metrics, we were looking to increase our web visitors' time-on-page, pages-per-session, and bounce rate. We also wanted a level of reporting that was previously unavailable (for instance, PDF reading data).
  • Increases pages-per-session
  • Increases time on page
  • User-friendly asset creation and editing
  • Reporting — the current system is slow, and the filters and presets are primitive.
  • Development Support — once your hub is built, the support lead time increases tremendously.
  • Communication — a few months ago, there was some sizable downtime and the issues were never formally addressed by our account manager or leadership.
It is a great way to organize your content and bring new life into old assets. For instance, we are able to pin certain assets to high-traffic areas, but every asset has the benefit of being automatically suggested in one way or another to where it doesn't have to be a manual process. The reporting can get very detailed, although getting to that data can be frustrating. I do a quarterly presentation on our web stats, and I dread pulling data from Uberflip — not because it isn't there, but because it is particularly slow.
This is a tough one to answer. Most of our Sales team has been slow to adopt, but that may be more of an "us" thing. We did have issues with the front-end interface in the beginning and perhaps that's why we lost momentum there. By the time we had everything looking right, enough time had passed where they may have moved on. When they do use it, they seem to have no issues navigating the software.
When they are still building your hub, you can get all sorts of requests pushed through. Once your hub is built, you can easily get lost among their backlog of development support tickets.
Ashley Hyman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Uberflip to create an engaging content experience on our website. Our Uberflip Resource Hub houses all of our content and is ultimately used for lead generation by utilizing the gating feature to capture new leads. The Marketing department owns and manages Uberflip, but our Sales department uses the Sales feature that allows them to create personalized streams of content for prospects.
  • Easy Administration - It is incredibly easy and efficient to load new content, update old content, and implement forms/gates
  • The "binge" effect - every page has "Read Next" links for guiding the visitor through to the next piece of content
  • Includes SEO ability for capturing organic traffic
  • The Analytics area was a little hard to navigate, but they just released a new Analytics section that looks like it is much better!
  • Ability to know exactly who is engaging with content without going to another platform to find the data. They are releasing new integrations to Marketing Automation/CRM platforms that will allow this information to now be included!
  • Would like the page layouts to be more customizable without the need for custom code or an on-brand team.
Uberflip is great for anyone who needs an easy-to-manage content experience for their website and lead generation, a more personalized content experience for ABM, or Sales support. If you are looking for a more customized landing page for gated content (for ads, specific campaigns, etc), it is not going to be great for that, but for general website traffic or customized streams of content, it is fabulous.
Our Sales team uses Uberflip to create personalized streams of content for prospects and partners. They use the Outlook plugin to share streams and single pieces of content with a graphically appealing tile for the content. This is much more intriguing for the recipient than just a hyperlink. The ability to do it all within Outlook is critical because they don't have to log in to another platform.
Lindsay Ross | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We have recently implemented Uberflip to host our 'Learning Hub' which is a resource for both our internal employees and our clients. Uberflip has helped us to organize our large video library so that it is easy to find what you are looking for. Our Client Success Manager, Chris is incredibly approachable, friendly and helpful and he has supported us in each step of the way while we create our Hub.
  • Organization of content.
  • Hosting content.
  • Providing assistance.
  • Answering questions.
  • Not all features are intuitive and take some training to learn how to use.
  • Recommended to have a marketing professional on-hand to make your space look nice as the default is very plain.
We are using Uberflip in a very unique case, to host our video library. I believe that Uberflip is better suited for hosting a wide assortment of mediums, but it works quite well for my needs.
I have not been using Uberflip for sales enablement but I could see it being used by sales reps to self-serve and create personalized content experiences for prospects and customers.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Uberflip in a variety of ways. From powering our resource center to content promotion within our marketing webpages to nurture streams, Uberflip allows us to deliver the right content to the right user at the right time. Uberflip has allowed us to scale our consumer content journeys across our website.
  • Easy to upload and manage content.
  • Easy to create curated landing zones for business use cases.
  • Customer support is fast to respond and very knowledge.
  • Great onboarding support from implementation team.
  • Analytics is a bit hard to navigate and is slow compared to other tools.
  • Customizing design requires onBrand support which has long turnaround times.
  • While usually brief there are occasional downtimes that result in content being inaccessible.
Uberflip is well suited for businesses looking to up-level their content journey throughout their website. It is easy to use and requires little technical skill (great to save on internal web developer time). There are abundant integrations to help connect your full martech stack.
Right now, we don't have much sales enablement use cases to speak of.
Score 10 out of 10
Vetted Review
Verified User
Review Source
My company is using Uberflip for three different use cases.

ABM Hub - We started the relationship with Uberflip through our ABM Hub project. This Hub is only being used for our ABM efforts with the marketing team.

Resource Center Hub - This Hub replace our internal CMS built resource center that is the central location for all our external facing resources including PDFs, Videos and Blogs. The main business problem that Uberflip address was discoverability of content. With Uberflip's features such as search, menu filtering and AI based recommendations we were able to make our Resource Center more discoverable and increase time on page.

Internal Content Hub - Our newest hub is an internal place that the whole company can find internal and external content. This hub pulls in content for the Resource Center as well as internal only documents and presentations. This was the first hub we have utilized the authentication features Uberflip provides.

  • Discoverability: Uberflip gives multiple different ways to encourage users to continue the discovery journey. This not only makes the user experience better but simplifies our work as content creators.
  • Analytics: The Uberflip analytics dashboard is extensive and gives you many options of collecting data. In the past we have only had page views and downloads to figure out success of pieces of content. Uberflip breaks it down to even more details about content performance.
  • Problem Solving: My companies use cases have been complicated with a lot of moving parts. The Uberflip team went above and beyond to problem solve every new challenge we sent to them. They had out of the box ideas that made our Hubs perform they way wanted.
  • Building Hubs Backlog: As they are growing as a company the "onBrand" time has drastically increased. A project that was originally said to be built in 8 weeks ended up being around 12. They were good about getting us on the list even before we signed the contract but these delays pushed our internal timeline back.
  • Automation: Uberflip has some great tools to automate tasks within the platform. But I think this has room for improvement. An example would be that when you want to add a form to a piece of content you have to go into each stream and add the form vs having the form automatically be added to all locations of the piece of content.
  • Occasional Downtime: This is another room for improvement area for Uberflip. As they are growing there has been some downtime. Most are only for a few minutes but when they happen it looks like our resource center is down.
[Uberflip is] well suited [for:]
  • Self Service Content Platform - If you are looking for an easy platform to add and manage content Uberflip is great. Our past resource center took 3 days to add a piece of content but with Uberflip you can upload in seconds.
  • Consolidation of Resources: Uberflip has a lot of great ways to bring in different types of content with RSS feeds, Video platform connectors and a whole PDF management section of the platform it makes Uberflip the singe source of truth.
  • Need for specific content focused hubs: If you are a company that has a lot of content that you want to utilized based on theme or campaign Uberflip makes it easy to add marketing streams for every different type of content.
Less appropriate:
  • Development Control: If you want to be able to control the development of your resource center or content hub I would not go with Uberflip. The page is build within their system so if you want to make updates you need to reach out to the Uberflip team.
My company has not utilized the sales hubs but we have utilized the personalization within our ABM hubs.
Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Uberflip to power content experiences globally across our business. It helps us have a centralized location for our content and the ability to better meet the needs of our customers when and how they want to learn about us. We use it to power resource hubs on several websites, host on-demand event experiences, power ABM campaigns and as campaign destinations across marketing.

Uberflip helps increase web lead conversion and aided in increasing organic search traffic. I have seen Uberflip increase marketing productivity by reducing the time to publish content destinations, reducing the need for as many dedicated MAP landing pages, and by allowing regional teams freedom to leverage consistent structure which simplifies approval and compliance.

  • Uberflip's inherent ability to centralize content regardless of format and allow marketers to leverage it to create specific content destinations for a range of marketing use cases has become a mission-critical capability for me. It allows me enable a global distributed team with the tools they need to move rapidly in deploying campaigns to drive awareness and demand.
  • The ability to create personalized content experiences helps drive deeper engagement with our audience and supports account-based marketing efforts at scale.
  • Uberflip allows you to up-level the traditional website resource center experience and provides a way to increase content consumption across our sites. Built-in functionality helps increase organic search traffic by ensuring each content asset is able to be indexed for search.
  • Uberflip also provides a simple way for SDR and sales to share content with customers they are working with while still adhering to branding guidelines and yielding insights on content consumption.
  • While having standardized page templates helps with brand compliance and the ability to publish quickly, the flipside is it can restrict custom needs for say adding additional text on a page or creating a custom layout for a campaign without either engaging Uberflip for design help or having internal resources that can edit code etc.
  • I have seen improvement in Uberflip analytics over the time I have been using the platform but as a data-driven marketer I continue to desire additional insights and ways to connect the data from Uberflip easily with other tracking systems we use.
I think Uberflip is suited for most B2B marketing teams. It is a platform that, for a small team, can provide the infrastructure to deploy content experiences without having to have a lot of internal technical resources and it can grow and scale with them as their teams/business grows. Uberflip can also meet the needs of larger enterprises with the ability to leverage all the same great content but have different teams or divisions pulling the content into the streams they need for their specific campaigns and efforts.
I've seen Uberflip be a great resource for Sales Enablement by ensuring SDRs and Sales Reps have access to the latest and greatest content to share with their customers and in being able to pull together the content their account will care about to share.
The support team, implementation team and customer success team are all great - responsive, helpful and go above and beyond to work with us
It is really an easy platform to use
Andrew Racine | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The Marketing department at Fivetran purchased UberFlip in order to build out a resource center that could help us more easily organize our content and generate demand.
  • Organizes content
  • Integrates with our tech stack
  • Provides great customer support
  • Making design updates
  • Analytics
Uberflip is a great tool if you are looking to provide your prospects, customers, and employees a helpful and intuitive content experience.
In partnering with our Sales Enablement team, we've been able to provide our sellers personalized training on how our content is organized on UberFlip as well as how to create their own content experiences.
Jesse Miller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that we can all utilize to create both general content as well as catered content. We run a lot of ABM programs so we benefit from the features it has to create custom streams of content and send them to our high value prospects.
  • Tagging for easy creation of content streams
  • Integrations with various media sources for quick import
  • Out-of-the-Box Analytics
  • Hub design and customization - takes way too long to make changes
  • Explanation up front of what Uberflip can and can't do, its not a robust tool for building content directly within it, its better as a way to aggregate content across sources.
  • Better integration with Salesforce
If you want an easy to use media aggregation tool that can bring in all of your content types from various sources. It is also great to serve as the tool for creating and publishing articles and blog posts. It is good for custom content and ABM style programs. It is less appropriate if you are looking for a true CMS where you can customize the types of pages and content you are creating and publishing.
Yes, they have certainly benefitted from being able to curate content for a prospect and customize the look and feel with their logo. We have also been able to include CTAs with a reps calendar directly on them for easy follow up. Overall a solid sales enablement tool that could create opportunities and pipeline.
Hailey McDonald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Uberflip as our content management and experience platform across our marketing team. It allows us to organize our content by use case, audience, funnel stage and more to deliver more relevant and personalized content journeys to our buyers. Additionally, Uberflip's features enhance our digital marketing strategies by helping us track content consumption better, prop up SEO, and extend the life of all mediums of content.
  • Uberflip helps us build personalized content journeys to help users find the information they need most quickly and nurture themselves through the funnel.
  • Uberflip's on brand experience helps us technical manage and administrate our content in a way that serves our digital marketing strategy on the backend, and presents beautifully on the front end.
  • Uberflip's capabilities support our SEO strategy so we can capitalize on more traditional marketing content that in PDF form.
  • The on-brand capabilities are very robust but do require creative expertise. I would recommend an implementation package if you want to have a beautiful hub and high brand standards.
  • The regular Uberflip hub and sales streams are really intended for marketing and ABM; it's not a solve for all of your sales enablement needs (like training, dynamically recommended content, etc.) I'd recommend their Sales Enablement product for that or coupling with another solution.
  • The usage analytics are great, but we're still working on aligning them to our reporting system (which is pretty advanced).
Uberflip solves for some of the biggest, most common B2B marketing challenges all in one place. We're able to take buyers along a content journey and serve up the content that resonates most with them. And on the back end, all of the features give us the power to optimize SEO, get content-specific engagement insights and the flexibility to serve up content onbrand and where we want it.

Uberflip is only as good as the effort you invest in it. If you don't have enough content, this isn't going to deliver much value. If you don't have content folks (or supporting marketing members) that understand the ins and outs of digital marketing, a lot of Uberflip's power is going to go to waste. It's a tool that is fairly easy to use, but I would say that it really shines when you have the talent internally to power it.
We have a sales enablement platform to fuel training and in the moment recommendations for reps. Uberflip is primarily used for content marketing use cases and for users to self-nurture through content journeys.
Amber Francis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We needed a better way to organize and file our content. After doing some research, we chose Uberflip as our content hub because of its ability to organize our content into categories, topics, and type. It also allowed us to better track leads in Pardot from the source content by campaign or item form fill. This made it easier for the marketing team to attribute MQLs and funnel progression to our marketing efforts.

We also found the organization of content to be very useful for four other target languages that we are focusing on creating more content for. Our pages per visit has seen a huge increase, as has time on page since implementing Uberflip across all the five languages we currently have hubs for.
  • Content organization
  • Design customization
  • Landing page builds (set up streams quickly and easily)
  • Importing of feeds and source streams
  • Customer support is excellent
  • The Pardot integration could be more expansive and easier to set up (some of it's limitations on the Pardot side, however)
  • Ability to gate content in a sales stream
Uberflip is very well suited to content marketing needs; they are constantly improving their product and take customer feature requests seriously. They are open to assisting with workarounds when specific features may not be out-of-the-box items. Their customer support team is very quick in responding, thorough in their explanations, and happy to help for as long as needed until the issue is resolved.

The only real pain points we have experienced have been with the Pardot integration, as it seems that Marketo is better suited to the platform.
Our sales team loves the sales streams and uses these to follow up with prospects after meeting them at events. We are expanding our sales enablement as we speak in order to give sales more control and autonomy in this area. This has been a much requested item from our sales team, as they can see the value that the streams create for them.
Felicia Tomasko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our team has used Uberflip as a resource for creating user-friendly flipbooks. The Uberflip backend platform makes it easy for our team to upload information including texts and graphics. They are beautiful to read in the online format. They're also easy to download so readers can keep a copy. The images and text look great and are available to use on a variety of devices so we can engage with our readers and customers.
  • Easy upload on the backend by our production team.
  • User-friendly interface for the reader.
  • Beautiful image reproduction.
  • Easy to read text and graphics.
  • More information about pricing for interested customers.
I find that Uberflip is excellent for situations where we want to offer a multi-media experience or presentation that integrates information with strong visual impact. It is also a great solution for incorporating videos, photos, charts, and more information. The use of analytics to see how content lands with the end-user is also a helpful part of Uberflip's offering.
One of the things that are helpful is the ability to personalize presentations and customize content for the conversation. This is a total upgrade from having a media kit update once a year. It also increases professionalism and our ability to have meaningful conversations with high-level prospects throughout the year, not just during a specific sales cycle.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We utilize Uberflip for plenty of use cases, but primarily to host all of our content un-gated in our resource center, which is personalized for each individual based on 6sense data, for ABM campaigns, and event follow-up. I use Uberflip within our Digital Marketing team and it is an easy-to-use platform that can allow companies to launch their content in no time.
  • Easy to get your content uploaded and distributed
  • Great account team and support
  • Flexible to work with many use cases
  • Sales enablement can be tricky
  • Tagging and governance
  • Robust account-based and personalized-based analytics
Uberflip is a great vendor to work with if you are looking to get your content hub launched. You don't need to integrate with a CMS and can host your content directly within the platform, which is a plus. It also is good for people with lots of different types of content - they have a lot of integrations.
No, our AEs and BDRs do not currently use Uberflip. They do have a package for this, but it would require getting our sales enabled on using the platform itself, rather than just analytics on content consumed on the account/contact level. We have generated some 1:1 pages for sales reps.
Shane Adair | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We needed a better alternative to the one we had for our content. After doing the research we chose Uberflip as our content hub because of it's ability to leverage our content across our entire site, capture leads, funnel clients through related content thus keeping them on our site longer while providing them with relevant information to their initial search. We have spent the last year creating content to be used just for these purposes and Uberflip made this really simple.
  • Uberflip allows for customization of how your content is set-up and presented to site visitors.
  • Uberflip allows us to serve relevant content on pages related to the subject the client is exploring as well as the AI serving up content before a client leaves a page.
  • We can gate our content and then let our other martech stack products get involved in continual messaging related to what the lead showed interest in.
  • At this point I have not found anything that I can say needs improvement or is missing.
For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
Score 8 out of 10
Vetted Review
Verified User
Review Source
At this point in time, Uberflip is mainly used by our marketing department. We use it to organize our content in a way that makes sense for users. We particularly like the ability to embed the tiles on our website, to offer relevant documentation on a specific topic. The tool also allows us to have great insights in terms of document consumption by our users.
  • Detailed metrics. We are able to pin point which page of a whitepaper or ebook users saw the most, which was impossible when we were simply uploading PDFs to our site.
  • Capacity to embed the documents on our website.
  • Integrations with our website so we can feature content in the tiles.
  • We would like to be able to put a different call to action next to our document, based on where people are in the buyer's journey.
We use the platform to host all our content (on-demand webinars, ebooks, whitepapers, brochures, etc). The capacity to gate content is very interesting for us. They also have an integration with Marketo, so when someone fills out a form, the information is automatically pushed over to Marketo, which simplifies the process on our end.
Overall they are pretty responsive when we have support requests. They do have a portal, or we can request through our customer success manager, which sometimes is more convenient for us.
Edward Smith | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
The benefits have been many; for example, it allowed us to provide personalized content for greater support to the buyer. Uberflip was an excellent experience to generate potential customers and easily add them to workflows. Uberflip provides a personalized and beneficial efficiency, especially for closing the gap between marketing and sales, and putting our content in front of customers, in a nutshell, is helping to keep all content updated and closed on a single platform.
  • Very clean and attractive interface.
  • Ease of use to publish content.
  • The functions are usually very confusing to explain to team members.
  • Problems connecting and reviewing integration problems.
Uberflip is good and helps a lot with the experience of the content. We noticed a constant increase in the flow of our content. We saved many hours of development. It is easy to maintain this product without the need for the development team. Still, the biggest problem we had was the ability to scale our marketing operations.
We do not like support since it does not provide a correct solution we always have problems and rarely solve it at this time, it takes time to respond and sometimes ignores us, I think this platform could try a little more with good support.
Rebecca Russo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We needed a better way to manage our content and reach our busy audience, while still being able to directly integrate with Marketo. Previously, we were using individual landing pages that took the visitor away from our site and the process stopped there. With Uberflip, we were able to create one centralized hub for all of our content that directly integrated with Marketo. This has helped improve lead nurturing, increased content engagement, built better lead profiles, and increased lead generation.
  • Gated content that doesn't disrupt the web experience.
  • Custom content streams for specific audiences.
  • Integration with Marketo.
  • UberFlip doesn't store contact data, so it can be hard to troubleshoot issues with your automation platform.
  • It's great that you can gate/un-gate assets as needed, but there should be a way to say that a specific asset should always be gated no matter which streams it lives in.
  • More advanced reporting options.
If you have a lot of content that needs to be gated for lead scoring and integrated with your marketing automation platform, then UberFlip is for you!
Uberflip is really easy to use for those of all skill levels. Their team is really helpful with any questions you have.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Uberflip just within our marketing and sales org. We're currently only using it to create marketing hubs and sales streams, with the goal to one day have it replace our existing resource center.
  • Allows reps to easily create custom pages for prospects.
  • Allows segment marketers to create custom landing pages for campaigns.
  • Keeps users on our domain and consuming our content.
  • Better UI / UX. I can't tell you the number of times people have come to me not being able to figure out how to do something.
  • No ability to enter custom code for hub header/footers. We must ask their support team to do it, and it takes 1+ month.
  • We have little control over how the hub items themselves appear.
I think Uberflip would be great for any team who needed to create custom landing pages on the fly. I think the value is so much greater if you use it as your resource center for your entire website.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We used Uberflip primarily as a content hub. We uploaded all of our content, except blogs, to Uberflip and linked from our main website to the content item. Uberflip was mainly used by the marketing department in terms of management but was used by sales to build out campaigns and customer service for training guides. Uberflip enabled us to house a lot of content without needing to upload it directly to our website or host on a CDN. It also enabled us to easily share content with prospects and customers, while also layering in a CTA and related content.
  • Categorizing content: making categories or tagging content was a great feature for us as we were able to easily separate content based on need.
  • Embedding feature: Uberflip's embed feature was a great thing to utilize. We could embed content we housed on Uberflip on our site and even serve up related content to users.
  • Customer service: Any time a problem or questions or new feature came about, Uberflip's customer service was always on-point. They always helped us find a solution in a timely manner.
  • Customizing Uberflip sites: We found it extremely difficult to make our Uberflip site match our main domain. Main navigation took forever to match and required heavy coding and specific files.
  • SEO is subpar: The SEO features offered on content is, in my opinion, very basic and barely scratches the surface of optimizing. You're only able to change titles and descriptions, and a little bit of the URLs.
  • CTAs: We utilized the CTAs a lot on your account, but making them stand out with an image or particular color required a lot of coding and patience to get just right.
I feel like small agencies or start-ups would be great for using Uberflip. It takes the hassle of housing all the content on the server out of the picture. It's also great in making the content much more shareable for sales and customer service. Larger companies could use Uberflip, but I feel that it'd be too basic and would require multiple managers.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Uberflip on the marketing side as our Content Management System. We brought it on as a solution when we were constantly having to go to a developer to post things on our website. Adding Uberflip to our tech stack made it easy for the Marketing team to update and add content when needed.
  • Easily publishes content.
  • Organizes content by streams.
  • Organize content within the streams better.
  • Provide for more customizations.
Uberflip is great for a team that doesn't have a lot of CSS or HTML experience. It is also great for a company that has a lot of content that they need to organize so it is easily digestible for prospects on the site.