TrustRadius Insights for Unbounce are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.
Unbounce is a great landing page builder enabling marketers (who need not be super tech savvy) to build pages on their own without requiring developer’s help.
It is not such a great tool in my case because we only use it to a limited extent and that’s to build lead capture popups. <div>
</div><div>All in all it’s a good tool if you can use both landing page and popup functions.</div>
We have been using Unbounce since last 6 years and it is the best tool to publish our landing pages on the go. We dont have a fulltime web dev team so Unbounce server as the best alternative when we need to launch campaigns for our clients. Our Paid campaigns lifeline is Unbounce.
Pros
Drag and Drop Editor
Easy A/B testing
Fast and simple domain linking
Multi-user access
Cons
Maybe a better User interface
More Design templates
Affordable pricing
Likelihood to Recommend
Unbounce is best suited for building landing pages for paid campaigns but if you are looking to build a long form webpage, Unbounce might not be the best alternative.
We use Unbounce to create and text various versions of landing pages to generate leads and also paid conversions.
Pros
Very easy to create a page - no coding!
Nice variety of pre-built templates to get started with.
Tracking and analytics is clear and sufficient to compare results.
Cons
Some of the features available in the Smart Builder are not available in the "regular" page builder and vice versa.
Can be confusing trying to decide which plan is best for our needs.
Likelihood to Recommend
We were looking for an "easy-to-implement" page builder and Unbounce has surpassed our expectations, helping us generate more online leads than we've ever had.
We use unbounce to create landing pages for paid advertising campaigns. Generally we use unbounce for Google Ads campaigns as the design capabilities are very good for creating bespoke landing pages for different search terms. In addition to this, you can collate detailed reporting metrics for each landing page created. This gives our agency the ability to create and split test different landing pages for campaigns easily and efficiently.
Pros
Creating landing pages
Speed of page load time
Design capabilities
Landing page reporting
Cons
App down time occurs
Load speed of design section
User interface when managing multiple pages
Likelihood to Recommend
unbounce is well suited for creating landing pages for paid advertising campaigns, mainly because the load speed of pages is really good so you know that the drop off between the click of the ad and the prospect reaching the page is going to be low. unbounce is also good for evaluating the performance of campaigns quickly and efficiently.
unbounce allows us to build landing pages for specific marketing campaigns across multiple regions and partnerships.
The easy-to-use drop-and-drag platform helps us develop pages with nice design elements, clear CTA functions, and mobile responsiveness.
Integrations with other software platforms such as Zapier, Hubspot and Mailchimp just to name a few have also assisted in connecting our data and streamlining communication with our customers.
Pros
Easy-to-use page builder with A/B testing
Multiple CTA options and tracking
Native and third-party integrations with critical platforms
Email notifications to track form submissions
Pop-Ups and Sticky Bars to add additional content/CTA to web pages
Cons
Function to make pages mobile respinsive can be clunky at times
Email notifications stop working intermittently
Some design elements can be difficult to format properly
Likelihood to Recommend
unbounce is perfect for building landing pages quickly, efficiently and to a relatively high standard. Given that it doesn't require coding, it's ideal for marketers who need to develop pages for specific campaigns. It's tracking and integration functionality also allows for data connection between platforms, ideal for tracking leads and sales.
Some formatting issues mean that pages may not be as high-quality as other web builders, and mobile responsiveness can be difficult to format at times as well.
Their refund policy & customer service is terrible. I would be very careful starting a subscription with Unbounce as we were just left out of pocket for 12 months ($1500 AUD). We spoke to their customer service team and they were rude & unwilling to reason. This was a negative experience for us and in return, we have now canceled all our subscriptions with Unbounce and taken our business elsewhere.
Unbounce is an excellent platform to create landing pages with an easy drag and drop system. We can pick from numerous mobile responsive templates to design our pages along with pop-up windows which help us to reach our targeted customers easily and this strategy helps us to grow more customers and sales.
Pros
Easy drag and drop system.
Boost conversion rates significantly.
Integrate with other landing pages easily.
Cons
The interface could be more user friendly.
Customer services could be unavailable sometimes.
Many features are in beta format.
Likelihood to Recommend
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
VU
Verified User
Professional in Information Technology (1-10 employees)
I used unbounce with a few different clients (mostly in the B2B SAAS space but a few other industries as well) through my time at Galactic Fed. It's a solid landing page builder with some A/B Testing functionality to crank out LPs quickly and get some fast learning and landing page optimization rolling.
Pros
Quick and Easy to Use (Especially for Beginners).
Good UI/UX.
Decent Templates.
Cons
A/B Testing (in my experience) was still pretty basic.
Full funnel building wasn't built out yet (may be now).
Designing landing pages is just better and easier in WordPress or Custom Code if you're very design-focused.
Likelihood to Recommend
Unbounce is well suited for small teams that are running paid media campaigns (probs under $50k/month budget - more than that I feel it's worth it to start really taking control of your funnel with your own custom pages made by a design team and A/B testing software like Optimizely, LaunchDarkly, AB Tasty, etc). But if you need quick landing pages, don't have a ton of dev or design resources, and don't have an extremely complicated product, unbounce is a very good option.
We used this tool to give the marketing team an easy way to create landing pages and pop-ups without the involvement of code or entering the CMS. It was implemented in 14 sites rather easily and worked as expected and the GUI is simple and very intuitive to use which made the marketing team handle the tool flawlessly.
Pros
Landing pages
A/B testing
Launing Fast
Cons
More ways of implementing
More complex rules
Pricing methodology
Likelihood to Recommend
We got up and running in a day.
The implementation was a breeze thru Google Tag Manager although I would have preferred a more robust method to implement it. After the implementation we were up and running in minutes and the Marketing team was modifying layouts and creating pages by the end of the day. It was that simple.
I used unbounce to build landing pages and advertorial pages for lead generation campaigns. Driving traffic to the landing pages from Facebook ads and from organic traffic via blog posts. It was recommended as the easiest way to build landing pages.
I used a lot of templates I was given and others included with the software
Pros
AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
Tracking code is easy to add. Follow the straightforward instructions in the back end
Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
Cons
I feel like the biggest problem is the page builder. It is a slog. It is outdated and super-fiddly. The alignment tools are awful. Finding elements can be horrible too.
I believe it's a pig to use
Nothing else comes close to the awful page builder. I feel like it is just horrible. Everything else is fine
Likelihood to Recommend
I would tell a colleague to choose another page builder software. Because I believe this is horrible to use. You will soon want to throw your PC out of the window. I suppose if you used the ready made templates and filled those in with your own copy it might be okay. Anything other than that, forget it.
