Best Out of the Box Landing Page Builder... Still would build your own though.
March 14, 2022

Best Out of the Box Landing Page Builder... Still would build your own though.

Evan Laird | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Agencies & Marketing Teams - $199

Overall Satisfaction with unbounce

I used unbounce with a few different clients (mostly in the B2B SAAS space but a few other industries as well) through my time at Galactic Fed. It's a solid landing page builder with some A/B Testing functionality to crank out LPs quickly and get some fast learning and landing page optimization rolling.
  • Quick and Easy to Use (Especially for Beginners).
  • Good UI/UX.
  • Decent Templates.
  • A/B Testing (in my experience) was still pretty basic.
  • Full funnel building wasn't built out yet (may be now).
  • Designing landing pages is just better and easier in WordPress or Custom Code if you're very design-focused.
  • Quickness and Ease of Use.
  • Good results with a few clients - Decently positive but not crazy. Could have been just as profitable with WordPress LPs and Google Optimize.
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.

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Unbounce is well suited for small teams that are running paid media campaigns (probs under $50k/month budget - more than that I feel it's worth it to start really taking control of your funnel with your own custom pages made by a design team and A/B testing software like Optimizely, LaunchDarkly, AB Tasty, etc). But if you need quick landing pages, don't have a ton of dev or design resources, and don't have an extremely complicated product, unbounce is a very good option.

unbounce Feature Ratings

Landing page drag-and-drop editor
Website/landing page preview
Landing page templates
Multi-step forms builder
Triggered pop-ups and banners
Not Rated
Custom thank you pages
Customizable branding
Custom scripts
Not Rated
Landing page A/B testing:
Dynamic page text replacement
Not Rated
Real-time analytics dashboard
Not Rated
SEO tools
Optimization recommendations
Not Rated