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Landing Page Software

Best Landing Page Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.

Landing Page Software Overview

What is Landing Page Software?

Landing Page software allows marketing users to create web pages that are optimized to capture lead information and improve conversion. Marketers drive their audience to landing pages via email campaigns, paid search campaigns, ads on social media, etc.; the call to action in these campaigns is to click something that takes the person to a landing page. Then on the landing page, the person is asked to enter their contact information to sign up for a webinar, download a gated asset such as an e-book or a white paper, subscribe to a blog, request a demo, or simply join a mailing list. Landing page software serves up this form and tracks how often the form is completed, so that users can analyze the conversion rate and make changes to the landing page with the goal of increasing conversion. Some landing page software includes A/B testing functionality for this purpose.


Contact information from the landing page form is typically uploaded to a database like a CRM, marketing automation or email marketing platform, for use in future marketing campaigns or as sales intelligence. Depending on the type of campaign and the complexity of the landing page software, data about the page visitor (pulled from their IP address, or an existing database record) may be used to personalize the content of the landing page. Not all landing pages are form-based—some may be more complex and interactive. Rather than tracking metrics like form submission or conversion to lead, these tools may track engagement behavior, which will then be saved to their database record and may contribute to things like a lead engagement score in a Marketing Automation system.

Key Considerations for Buyers

The basic components of landing page software are a template library and a drag and drop page builder. Depending on the product, there may be options for deeper customization, or coding the page from scratch rather than using a template. The quality of the visual layouts, responsiveness of the page designs, and ease/depth of integration are all key considerations for buyers. Landing page speed is also a consideration, as it varies among products and may affect conversion rate.


Tools like Unbounce, Leadpages, and Instapage are landing page point solutions, while content marketing tools like ion interactive offer a robust landing page (lead form) builder, but also allow users to build and test other types of content, and are focused more on personalization and measuring engagement. Marketing Automation platforms and all-in-one marketing tools, like HubSpot, Infusionsoft, Marketo, SharpSpring, and others, also tend to include landing page builders as part of their broader and thus more expensive suite. Based on reviewer feedback, the marketing suites usually focus less on ease of use and polished graphic design, which tend to be strengths of the landing page point solutions.

Landing Page Products

Listings (1-20 of 20)

ion interactive

188 Ratings

ion is an interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. The vendor’s value proposition is that with ion, interactive content development complexity, long timelines, high costs and maintenance...

Unbounce

76 Ratings

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

Instapage

27 Ratings

Instapage is designed for post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks(TM) and update...

Leadpages

40 Ratings

Leadpages is landing page software that aims to help businesses grow. The vendor says their customers use Leadpages to collect more leads which can drive more sales. The platform offers a variety of ways to engage potential customers--the vendor says that Leadpages differentiates within the...

Wishpond

4 Ratings

Wishpond's marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or...

Purlem

3 Ratings

Increase response rates and track results with Personalized URL (PURLs)

ClickFunnels

11 Ratings

ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.

ShortStack

4 Ratings

ShortStack is a landing page creation and contesting solution built around features such as social marketing campaigns, robust third-party integrations, and custom design services.

Landing Lion

4 Ratings

Landing Pages That Rank Landing Lion is a platform to create paid and organic landing pages. Here is a quick highlight of Landing Lion's features: create infinite landing pageslibrary of free designer-made templatesthe smoothest drag and drop in the gameunlimited A/B split tests lots of...

Landingi

4 Ratings

Polish company Landingi offers their landing page builder featuring drag and drop editor, a library of images and templates, optimization and collaboration tools, form creator and lead management system.

Easypurl

1 Ratings

Easypurl provides cross-channel marketing automation software that features personalized URLs, landing pages, email marketing and postal mail tracking with intelligent mail barcodes (IMB), SMS marketing, lead management and more. Easypurl is one of two Indros Group companies, the other being...

Populr

2 Ratings

Populr is a self publishing platform which makes it easy to publish a single web page in just a few minutes. The company was acquired by Kindful in 2015.

Boingnet

We don't have enough ratings and reviews to provide an overall score.

Boingnet provides a marketing automation solution that is geared towards small to mid sized business, non-profit and agency marketing teams. The vendor says that their platform enables marketers to generate powerful cross-channel marketing campaigns that deliver results.

Vendemore Landing Zone

We don't have enough ratings and reviews to provide an overall score.

Vendemore Landing Zone is a landing page software solution offered by Vendemore.

Engage Live Sales Dashboard

We don't have enough ratings and reviews to provide an overall score.

The Engage Live Sales Dashboard is an HTML5, browser-based interface that enables users to log into and initiate real-time sales with their web-based visitors, prospects, customers and partners. From this central location users can share their availability (online status), manage...

FormTitan

We don't have enough ratings and reviews to provide an overall score.

FormTitan is a cloud based tool for creating online web forms. With this solution, users can create a variety of forms including: contact forms, feedback forms, order forms, purchase forms, online invitations, surveys and polls.

KickoffLabs

We don't have enough ratings and reviews to provide an overall score.

Ceros

We don't have enough ratings and reviews to provide an overall score.

Ceros is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.

Hushly

We don't have enough ratings and reviews to provide an overall score.

Hushly aims to make it easier for vendors to capture website visitors' (lead) data, and make it more convenient for website visitors to access content on vendors' websites by allowing them to view content without filling out a registration form. Hushly integrates to LinkedIn and Salesforce to...

LeadFox

We don't have enough ratings and reviews to provide an overall score.

From creating landing pages to capture leads to running email campaigns that nurture new customers—LeadFox aims to make deploying online marketing strategy easy and automatic. According to the vendor, LeadFox was created to address the issue of using multiple point solutions (that may be messy to...