Landing Page Software

Landing Page Software Overview

Landing Page software allows marketing users to create web pages that are optimized to capture lead information and improve conversion. Marketers drive their audience to landing pages via email campaigns, paid search campaigns, ads on social media, etc.; the call to action in these campaigns is to click something that takes the person to a landing page. Then on the landing page, the person is asked to enter their contact information to sign up for a webinar, download a gated asset such as an e-book or a white paper, subscribe to a blog, request a demo, or simply join a mailing list. Landing page software serves up this form and tracks how often the form is completed, so that users can analyze the conversion rate and make changes to the landing page with the goal of increasing conversion. Some landing page software includes A/B testing functionality for this purpose.

Contact information from the landing page form is typically uploaded to a database like a CRM, marketing automation or email marketing platform, for use in future marketing campaigns or as sales intelligence. Depending on the type of campaign and the complexity of the landing page software, data about the page visitor (pulled from their IP address, or an existing database record) may be used to personalize the content of the landing page. Not all landing pages are form-based—some may be more complex and interactive. Rather than tracking metrics like form submission or conversion to lead, these tools may track engagement behavior, which will then be saved to their database record and may contribute to things like a lead engagement score in a Marketing Automation system.

Top Rated Landing Page Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Landing Page Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Landing Page Products

(1-25 of 50) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

HubSpot Marketing Hub

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Key Features

  • Email deliverability reporting (697)
    87%
    8.7
  • List management (363)
    85%
    8.5
  • Dashboards (365)
    83%
    8.3
SharpSpring from Constant Contact

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. The platform, open architecture and customer support, along with flexible contracts,…

Key Features

  • List management (493)
    89%
    8.9
  • Email deliverability reporting (809)
    85%
    8.5
  • Lead scoring and grading (485)
    83%
    8.3
Mailchimp
Customer Verified
Top Rated

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Key Features

  • Email deliverability reporting (618)
    86%
    8.6
  • Standard reports (395)
    82%
    8.2
  • List management (400)
    81%
    8.1
Keap
Customer Verified
Top Rated

Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

Key Features

  • List management (128)
    87%
    8.7
  • Lead nurturing (127)
    86%
    8.6
  • Email deliverability reporting (177)
    83%
    8.3
Ion, by Rock Content

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and…

Key Features

  • Embedded CTAs (108)
    100%
    10.0
  • Forms / Gated content (107)
    99%
    9.9
  • Content performance analytics (116)
    99%
    9.9
unbounce
Customer Verified
Top Rated

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

Key Features

  • Landing page A/B testing: (12)
    75%
    7.5
  • Real-time analytics dashboard (12)
    71%
    7.1
  • SEO tools (12)
    58%
    5.8
AWeber

AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

Key Features

  • List management (30)
    85%
    8.5
  • Email deliverability reporting (57)
    78%
    7.8
  • Standard reports (30)
    49%
    4.9
MailerLite
Customer Verified
Top Rated

MailerLite is an email marketing platform.Users can create professional newsletters, landing pages and websites using a drag & drop builders or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app.MailerLite helps to connect with an audience using…

Key Features

  • Email deliverability reporting (39)
    90%
    9.0
  • List management (30)
    87%
    8.7
  • Standard reports (31)
    80%
    8.0
BenchmarkONE

Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

Key Features

  • List management (29)
    44%
    4.4
  • Email deliverability reporting (55)
    44%
    4.4
  • Lead nurturing (29)
    33%
    3.3
ClickFunnels

ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.

Key Features

  • Landing page A/B testing: (10)
    76%
    7.6
  • Real-time analytics dashboard (10)
    71%
    7.1
  • SEO tools (8)
    56%
    5.6
Leadpages

Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating…

Instapage, by Postclick

Instapage, by Postclick aims to be the leader in post-click automation, and promises to help digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating,…

Benchmark Email

Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.

Key Features

  • Mobile optimization (7)
    100%
    10.0
  • Email deliverability reporting (11)
    100%
    10.0
  • List management (7)
    100%
    10.0
Wishpond

Wishpond's marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in…

Key Features

  • A/B testing (7)
    70%
    7.0
  • Email deliverability reporting (9)
    66%
    6.6
  • Mobile optimization (7)
    66%
    6.6
Landingi

Polish company Landingi offers their landing page builder featuring drag and drop editor, a library of images and templates, optimization and collaboration tools, form creator and lead management system.

ShortStack

ShortStack is a landing page creation and contesting solution built around features such as social marketing campaigns, robust third-party integrations, and custom design services.

Ceros

Ceros is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.

Purlem

Increase response rates and track results with Personalized URL (PURLs)

neontools

Create short links and track clicks (neon.ly): Transform URLs into customised short links and gather analytical data about clicks.Create micro landing pages (neon.page):Create small landing pages with multiple links. For example for an Instagram biography or as a simple portfolio…

Linkjoy.io

With Linkin Bio, URL Retargeting, and Curated Pages, Linkjoy helps users Increase Brand Awareness, Generate More Leads and Re-Target one-time Visitors, and power up posts on Instagram, taking followers where they need to be. Users can shorten URLs and run scripts to retarget one…

Landing Lion

Landing Pages That Rank Landing Lion is a platform to create paid and organic landing pages. Here is a quick highlight of Landing Lion's features: create infinite landing pageslibrary of free designer-made templatesthe smoothest drag and drop in the gameunlimited A/B split tests…

Genially

Genially is a provider of interactive visual communication and an all-in-one online tool to create presentations, interactive images, infographics, dossiers, quizzes, resumes, etc. and enrich them with interactivity and animation effects. Without needing a team of designers and…

Populr

Populr is a self publishing platform which enables users to publish a single web page in just a few minutes. The company was acquired by Kindful in 2015, and later Kindful was acquired by Bloomerang in January, 2021.

Easypurl

Easypurl provides cross-channel marketing automation software that features personalized URLs, landing pages, email marketing and postal mail tracking with intelligent mail barcodes (IMB), SMS marketing, lead management and more. Easypurl is one of two Indros Group companies, the…

Kartra

Kartra is an all-in-one marketing platform from Genesis Digital headquartered in La Jolla, California.

Learn More About Landing Page Software

What is Landing Page Software?

Landing Page software allows marketing users to create web pages that are optimized to capture lead information and improve conversion. Marketers drive their audience to landing pages via email campaigns, paid search campaigns, ads on social media, etc.; the call to action in these campaigns is to click something that takes the person to a landing page. Then on the landing page, the person is asked to enter their contact information to sign up for a webinar, download a gated asset such as an e-book or a white paper, subscribe to a blog, request a demo, or simply join a mailing list. Landing page software serves up this form and tracks how often the form is completed, so that users can analyze the conversion rate and make changes to the landing page with the goal of increasing conversion. Some landing page software includes A/B testing functionality for this purpose.

Contact information from the landing page form is typically uploaded to a database like a CRM, marketing automation or email marketing platform, for use in future marketing campaigns or as sales intelligence. Depending on the type of campaign and the complexity of the landing page software, data about the page visitor (pulled from their IP address, or an existing database record) may be used to personalize the content of the landing page. Not all landing pages are form-based—some may be more complex and interactive. Rather than tracking metrics like form submission or conversion to lead, these tools may track engagement behavior, which will then be saved to their database record and may contribute to things like a lead engagement score in a Marketing Automation system.

Landing Page Software Features

Most landing page platforms will have the following features:

Website and Landing Page Creation

  • Website builder
  • Website preview
  • Web theme marketplace
  • Landing page drag-and-drop editor
  • Landing page templates
  • Multi-step forms builder
  • Triggered pop-ups and banners
  • Custom thank you and redirect pages
  • Customizable branding on pages
  • Custom scripts (HTML, JavaScript, CSS)
  • Publishing webpages to any domain
  • Free custom domain
  • WordPress plugin

SEO and Conversion Optimization

  • Mobile-responsive pages
  • AMP pages
  • Landing page A/B testing
  • Dynamic page text replacement
  • Real-time web analytics dashboard
  • SEO tools
  • Landing page optimization recommendations

Security and Administration

  • Single-sign-on (SSO)
  • GDPR compliance
  • Website hosting with SSL encryption
  • Audit logs

Key Considerations for Buyers

The basic components of landing page software are a template library and a drag and drop page builder. Depending on the product, there may be options for deeper customization, or coding the page from scratch rather than using a template. The quality of the visual layouts, responsiveness of the page designs, and ease/depth of integration are all key considerations for buyers. Landing page speed is also a consideration, as it varies among products and may affect conversion rate.

Tools like Unbounce, Leadpages, and Instapage are landing page point solutions, while content marketing tools like ion interactive offer a robust landing page (lead form) builder, but also allow users to build and test other types of content, and are focused more on personalization and measuring engagement. Marketing Automation platforms and all-in-one marketing tools, like HubSpot, Infusionsoft, Marketo, SharpSpring, and others, also tend to include landing page builders as part of their broader and thus more expensive suite. Based on reviewer feedback, the marketing suites usually focus less on ease of use and polished graphic design, which tend to be strengths of the landing page point solutions.

Landing Page Software Best Of Awards

The following landing page software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.

Best Landing Page Software

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