Best Landing Page Software9Software for creating web pages that are optimized to capture lead information and improve conversion.ion interactive, by ScribbleLive1 Lion11 Landing Zone14 Live Sales Dashboard15

Landing Page Software

Best Landing Page Software

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Landing Page Software Overview

What is Landing Page Software?

Landing Page software allows marketing users to create web pages that are optimized to capture lead information and improve conversion. Marketers drive their audience to landing pages via email campaigns, paid search campaigns, ads on social media, etc.; the call to action in these campaigns is to click something that takes the person to a landing page. Then on the landing page, the person is asked to enter their contact information to sign up for a webinar, download a gated asset such as an e-book or a white paper, subscribe to a blog, request a demo, or simply join a mailing list. Landing page software serves up this form and tracks how often the form is completed, so that users can analyze the conversion rate and make changes to the landing page with the goal of increasing conversion. Some landing page software includes A/B testing functionality for this purpose.

Contact information from the landing page form is typically uploaded to a database like a CRM, marketing automation or email marketing platform, for use in future marketing campaigns or as sales intelligence. Depending on the type of campaign and the complexity of the landing page software, data about the page visitor (pulled from their IP address, or an existing database record) may be used to personalize the content of the landing page. Not all landing pages are form-based—some may be more complex and interactive. Rather than tracking metrics like form submission or conversion to lead, these tools may track engagement behavior, which will then be saved to their database record and may contribute to things like a lead engagement score in a Marketing Automation system.

Key Considerations for Buyers

The basic components of landing page software are a template library and a drag and drop page builder. Depending on the product, there may be options for deeper customization, or coding the page from scratch rather than using a template. The quality of the visual layouts, responsiveness of the page designs, and ease/depth of integration are all key considerations for buyers. Landing page speed is also a consideration, as it varies among products and may affect conversion rate.

Tools like Unbounce, Leadpages, and Instapage are landing page point solutions, while content marketing tools like ion interactive offer a robust landing page (lead form) builder, but also allow users to build and test other types of content, and are focused more on personalization and measuring engagement. Marketing Automation platforms and all-in-one marketing tools, like HubSpot, Infusionsoft, Marketo, SharpSpring, and others, also tend to include landing page builders as part of their broader and thus more expensive suite. Based on reviewer feedback, the marketing suites usually focus less on ease of use and polished graphic design, which tend to be strengths of the landing page point solutions.

Landing Page Products

Listings (1-21 of 21)

ion interactive, by ScribbleLive

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207 Ratings

Every piece of content should build a relationship.Armed with that vision, ion interactive empowers organizations to build relationships by engaging, targeting, and converting higher quality leads with our code-free, data-driven content solution.From interactive infographics to landing pages, ass...

Top Rated
107 Ratings

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

Top Rated
54 Ratings

Leadpages develops software designed to help businesses grow by collecting more leads and driving more sales. Leadpages believes compelling online marketing doesn’t need to be time-consuming, so their platform aims to be elegant and user-friendly, even for non-technical users. Leadpages supports ...

7 Ratings

Polish company Landingi offers their landing page builder featuring drag and drop editor, a library of images and templates, optimization and collaboration tools, form creator and lead management system.

5 Ratings

Ceros is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.

4 Ratings

Landing Pages That Rank Landing Lion is a platform to create paid and organic landing pages. best-in-class landing page builderlibrary of free designer-made templates the smoothest drag and drop in the gameunlimited A/B split tests integrations galorecustom domains and automatic SSLsmanaged, sc...

1 Ratings

Easypurl provides cross-channel marketing automation software that features personalized URLs, landing pages, email marketing and postal mail tracking with intelligent mail barcodes (IMB), SMS marketing, lead management and more. Easypurl is one of two Indros Group companies, the other being Expe...

We don't have enough ratings and reviews to provide an overall score.

Boingnet was founded in 2009 and is headquartered in Rockland MA. Boingnet provides a marketing automation solution that is designed for small to mid sized business, non-profit and agency marketing teams. The solution can be used by small and medium sized organizations to build campaigns that co...

We don't have enough ratings and reviews to provide an overall score.

The Engage Live Sales Dashboard is an HTML5, browser-based interface that enables users to log into and initiate real-time sales with their web-based visitors, prospects, customers and partners. From this central location users can share their availability (online status), manage real-time conver...

We don't have enough ratings and reviews to provide an overall score.

FormTitan provides a cloud based tool for creating online web forms. FormTitan is a professional form builder focused on performance and optimization. Its the only form builder to offer built in features such as: CRO a/b testing heatmaps chat advanced logic and more. FormTitan comes with a large...

We don't have enough ratings and reviews to provide an overall score.

KickoffLabs is lead generation made easy with Landing Pages, Online Forms, and Email Marketing with a Viral Boost. We offer amazing lead generation solutions for any digital marketer, startup, agency, and e-commerce business. DIY: No IT or technical skills required Plans include email marketin...

We don't have enough ratings and reviews to provide an overall score.

LeadTip's mission is to make it easier for vendors who want to capture website visitors' (lead) data, and make it more convenient for website visitors to access content on vendors' websites, by allowing them to view content without filling out a registration form. LeadTip's primary product is Hus...

We don't have enough ratings and reviews to provide an overall score.

Populr is a self publishing platform which makes it easy to publish a single web page in just a few minutes. The company was acquired by Kindful in 2015.

We don't have enough ratings and reviews to provide an overall score.

LeadFox provides email marketing and landing page software. The company was founded in 2015 and is based in Sherbrooke, Quebec.

We don't have enough ratings and reviews to provide an overall score.

Genially is an all-in-one online platform where users can create interactive and animated content without needing programming skills. It allows you to create infographics, presentations, posters, CVs, and other graphic elements that can be used to enrich websites and blogs. This communication to...