Landing Page Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-3 of 3)

1
Constant Contact Lead Gen & CRM

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed…

2
Keap

Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

3
Mailchimp

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer…

All Products

(1-25 of 150)

1
Adobe Marketo Engage

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales…

2
HubSpot Marketing Hub

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

3
Constant Contact Lead Gen & CRM

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed…

Explore recently added products

4
Mailchimp

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer…

Learn More!
5
Act-On Software

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

6
Keap

Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

7
Ion, by Rock Content

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and…

8
MailerLite

MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with…

9
unbounce

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

10
AWeber

AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

11
ClickFunnels

ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.

12
BenchmarkONE

Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

13
Leadpages

Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating…

14
Instapage

Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating,…

15
Wishpond Propel IQ

Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest…

16
Zoho LandingPage

Zoho LandingPage is a no-code solution that helps businesses and marketers create engaging post-click experiences for their audiences. This landing page builder offers integrated page analytics, app integrations, and a variety of features designed to maximize conversions.The software…

17
Sugar Market

Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation,…

18
Benchmark Email

Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.

19
Heyflow

Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to…

20
Landingi

Polish company Landingi offers their landing page builder featuring drag and drop editor, a library of images and templates, optimization and collaboration tools, form creator and lead management system.

21
ShortStack

ShortStack is a landing page creation and contesting solution built around features such as social marketing campaigns, robust third-party integrations, and custom design services.

22
Ceros Studio

Ceros Studio is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.

23
Knak

Knak is an email marketing solution built to create emails and landing pages through Marketo.

24
Purlem

Increase response rates and track results with Personalized URL (PURLs)

25
Genially

Genially is a provider of interactive visual communication and an all-in-one online tool to create presentations, interactive images, infographics, dossiers, quizzes, resumes, etc. and enrich them with interactivity and animation effects. Without needing a team of designers and…

Landing Page Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Landing Page Software

What is Landing Page Software?

Landing Page software allows marketing users to create web pages that are optimized to capture lead information and improve conversion. Marketers drive their audience to landing pages via email campaigns, paid search campaigns, ads on social media, etc.; the call to action in these campaigns is to click something that takes the person to a landing page. Then on the landing page, the person is asked to enter their contact information to sign up for a webinar, download a gated asset such as an e-book or a white paper, subscribe to a blog, request a demo, or simply join a mailing list. Landing page software serves up this form and tracks how often the form is completed, so that users can analyze the conversion rate and make changes to the landing page with the goal of increasing conversion. Some landing page software includes A/B testing functionality for this purpose.

Contact information from the landing page form is typically uploaded to a database like a CRM, marketing automation or email marketing platform, for use in future marketing campaigns or as sales intelligence. Depending on the type of campaign and the complexity of the landing page software, data about the page visitor (pulled from their IP address, or an existing database record) may be used to personalize the content of the landing page. Not all landing pages are form-based—some may be more complex and interactive. Rather than tracking metrics like form submission or conversion to lead, these tools may track engagement behavior, which will then be saved to their database record and may contribute to things like a lead engagement score in a Marketing Automation system.

Landing Page Software Features

Most landing page platforms will have the following features:

Website and Landing Page Creation

  • Website builder
  • Website preview
  • Web theme marketplace
  • Landing page drag-and-drop editor
  • Landing page templates
  • Multi-step forms builder
  • Triggered pop-ups and banners
  • Custom thank you and redirect pages
  • Customizable branding on pages
  • Custom scripts (HTML, JavaScript, CSS)
  • Publishing webpages to any domain
  • Free custom domain
  • WordPress plugin

SEO and Conversion Optimization

  • Mobile-responsive pages
  • AMP pages
  • Landing page A/B testing
  • Dynamic page text replacement
  • Real-time web analytics dashboard
  • SEO tools
  • Landing page optimization recommendations

Security and Administration

  • Single-sign-on (SSO)
  • GDPR compliance
  • Website hosting with SSL encryption
  • Audit logs

Key Considerations for Buyers

The basic components of landing page software are a template library and a drag and drop page builder. Depending on the product, there may be options for deeper customization, or coding the page from scratch rather than using a template. The quality of the visual layouts, responsiveness of the page designs, and ease/depth of integration are all key considerations for buyers. Landing page speed is also a consideration, as it varies among products and may affect conversion rate.

Tools like Unbounce, Leadpages, and Instapage are landing page point solutions, while content marketing tools like ion interactive offer a robust landing page (lead form) builder, but also allow users to build and test other types of content, and are focused more on personalization and measuring engagement. Marketing Automation platforms and all-in-one marketing tools, like HubSpot, Infusionsoft, Marketo, SharpSpring, and others, also tend to include landing page builders as part of their broader and thus more expensive suite. Based on reviewer feedback, the marketing suites usually focus less on ease of use and polished graphic design, which tend to be strengths of the landing page point solutions.

Landing Page Software Best Of Awards

The following landing page software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.

Best Landing Page Software

Related Categories