TrustRadius: an HG Insights company

UpContent

Score10 out of 10

4 Reviews and Ratings

What is UpContent?

UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it.

The vendor says the that four filters included with their solution help users in the following areas:

  • Recency - sorts content so the most recent is seen first
  • Relevance - sorts content so what's most relevant to the topic is seen first
  • Shareability - uses psychological indictors to find the content that has the best propensity of being shared
  • Influence - returns content created by industry thought leaders and influential brands

The vendor’s value proposition is that its solution speeds up the content discovery process by removing the noise of branded websites and wikipages, so that only news articles, blog posts, videos or social media posts are seen.

Media

UpContent's search results page - 3 columns.

Top Performing Features

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 8.3

  • Content automation

    Allows users to set up automated distribution, personalization and/or curation.

    Category average: 6.6

  • Content distribution

    Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

    Category average: 7.6

Areas for Improvement

  • Content promotion

    Includes tools for promoting content by connecting to paid and earned media channels.

    Category average: 7.4

UpContent helps you kick butt with content curation

Pros

  • Organize content from multiple sources
  • Helps you leverage curated content more easily for use on social media
  • Allows you to quickly share articles with your audience that you think will resonate with them

Cons

  • I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.

Most Important Features

  • Integration with HubSpot for conversation starters when we email prospects
  • Integration with SocialBee for streamlining our social media management for customers
  • Integration with Rasa.io for easy, custom email newsletter to our audience

Return on Investment

  • We are able to gain efficiency in our social media efforts
  • Improve productivity when it comes to developing newsletters
  • Help us build our thought leadership with curated content

Alternatives Considered

Scoop.it Content Director

Other Software Used

HubSpot Marketing Hub, HubSpot Sales Hub, Canva