TrustRadius: an HG Insights company

Webflow Reviews & Insights

Score8.7 out of 10

93 Reviews and Ratings

Top industries

Based on 278,798 HG Insights installations.

Powered by

Community Insights for Webflow

Synthesised from 11 verified reviews.


Synthesised from 11 reviews


Webflow is predominantly utilized for comprehensive website development, encompassing client projects, internal sites, marketing platforms, and landing pages. Its no-code/low-code capabilities are a significant driver, enabling rapid design-to-production workflows and empowering team members without coding backgrounds. In TrustRadius reviews, 10 of 11 reviewers cited its use for broad website development, highlighting its ability to deliver high-quality, pixel-perfect front-ends more efficiently and at a lower cost compared to traditional custom coding.

Reviewers also value its robust and scalable Content Management System (CMS) features, alongside its flexibility for customization and intuitive interface for building. However, a significant learning curve is frequently noted, with 4 of 11 reviewers finding it complex, alongside concerns about its pricing structure and limitations in third-party integrations. The CMS can also present challenges for larger datasets. Despite these initial complexities, reviewers generally find Webflow effective for achieving design flexibility and efficiency in website development.


  • No-code/low-code capabilities for rapid design-to-production
  • High degree of flexibility for website design and customization
  • Robust and scalable Content Management System (CMS)
  • Significant time savings in website development and iteration
  • Ability to create pixel-perfect front-ends efficiently
  • Significant learning curve for new users
  • Complex pricing structure and cost concerns
  • Limited third-party integrations and plugins
  • CMS challenges with managing larger datasets
  • Pricing models perceived to favor larger enterprises
What other products like Webflow have you used or evaluated?

From 11 reviews

Reviewers evaluating products similar to Webflow frequently mentioned a range of alternative platforms, with WordPress being the most commonly cited option. Four of 11 reviewers indicated they had used or considered WordPress, often grouping it with other popular website builders like Wix and Squarespace. Framer was also a notable alternative, mentioned by 3 of 11 reviewers, suggesting its relevance in the design and development ecosystem. Squarespace, while less frequently cited, was still part of the competitive landscape for 2 of 11 reviewers. The sentiment surrounding these alternatives is consistently mixed, implying that each platform serves distinct user needs or offers a different set of trade-offs compared to Webflow, rather than presenting a clear superior or inferior option across the board. This indicates that users often evaluate multiple platforms to find the best fit for their specific project requirements.

WordPress

Wordpress.com and Medium

Framer

Framer, WordPress and Squarespace

Squarespace

WordPress, Wix and Squarespace

What positive or negative impact (i.e. Return on Investment or ROI) has Webflow had on your overall business objectives?

From 11 reviews

Webflow significantly impacts business objectives primarily through substantial time savings in website development and design, a benefit cited by 6 of 11 reviewers. This efficiency allows teams to rapidly iterate on concepts and accelerate project delivery, with some users reporting development time cut by more than half. Beyond operational efficiency, Webflow also contributes to revenue generation, as 3 of 11 reviewers noted its role in creating high-converting websites and leveraging its market presence to facilitate sales. Further positive impacts include improved search engine optimization (SEO), which 2 of 11 reviewers attributed to better organic discoverability, and overall cost-effectiveness, with 2 of 11 reviewers highlighting reasonable hosting fees and lower development costs. However, a notable challenge is the platform's learning curve, which 2 of 11 reviewers indicated can consume considerable time and slow the initial return on investment, particularly for new users or when training staff.

Time Savings

It saves loads of time for website creations

Increased Revenue/Sales

Has been our only source of income because of the presence of a huge market of clients who trust Webflow.

Improved SEO

Better builder for SEO and again, we have happier clients

Besides Webflow, what other software do you regularly use? How likely would you be to recommend it to a friend or colleague?

From 11 reviews

Reviewers frequently identify specific software tools they use in conjunction with Webflow, with a focus on design and content management platforms. Figma emerged as the most commonly cited tool, mentioned by 3 of 11 reviewers, suggesting its integration into design workflows that precede or complement Webflow development. Other platforms, such as WordPress and Notion, were each noted by 2 of 11 reviewers, indicating their role in broader content management or organizational tasks. While the provided feedback primarily highlights the names of these tools, their consistent mention points to a common practice among users to leverage a suite of specialized applications to support their Webflow-centric projects. The limited detail in the quotes prevents a deeper analysis of specific integration points or user experiences, but the pattern of co-usage is evident across the sample.

Figma

Figma

WordPress

Wordpress.com

Notion

Notion

Describe how you use Webflow in your organization. What are the business problems the product addresses and what is the scope of your use case?

From 11 reviews

Webflow is predominantly utilized by organizations for comprehensive website development, encompassing client projects, internal sites, marketing platforms, and landing pages, a use case cited by 10 of 11 reviewers. Its no-code/low-code capabilities are a significant driver for adoption, enabling rapid design-to-production workflows and empowering team members without coding backgrounds, as noted by 5 of 11 reviewers. This functionality allows organizations, particularly agencies, to deliver high-quality, pixel-perfect front-ends more efficiently and at a lower cost compared to traditional custom coding. Furthermore, Webflow's Content Management System (CMS) features are valued for streamlining content upkeep, reducing manual data entry, and facilitating easy site updates, which 3 of 11 reviewers specifically highlighted. The combination of these features contributes to enhanced client satisfaction, with 2 of 11 reviewers reporting positive client feedback and successful transitions from other platforms.

Website Development

We've used it to build websites and landing pages for clients, all without coding through its easy no-code lego-like setup ✨ It not only lets you build beautiful custom designs but also gives you an easy to add interaction setup. Thus making the desired output quicker for both the client and us.

No-Code/Low-Code Capabilities

We've used it to build websites and landing pages for clients, all without coding through its easy no-code lego-like setup ✨ It not only lets you build beautiful custom designs but also gives you an easy to add interaction setup. Thus making the desired output quicker for both the client and us.

CMS Features

Webflow is our primary tool for websites requiring more than a landing page and no direct integration with a database app like Airtable. We love its CMS features for our blog and selling digital products. It offers the perfect balance of a GUI and developer accommodations.

Please provide some detailed examples of areas where Webflow has room for improvement.

From 11 reviews

Reviewers identified several areas where Webflow could improve, primarily focusing on its learning curve, pricing structure, and limitations in third-party integrations. Four of 11 reviewers found the platform to have a significant learning curve, describing it as not intuitive and complex, especially for users accustomed to older interfaces, attributing this to increased control without simpler menus. Similarly, pricing and cost were a concern for 4 of 11 reviewers, who suggested simplifying recent pricing changes and offering more cost-effective options. The platform's third-party integrations and plugins were noted as limited by three reviewers, with specific challenges cited regarding the need for external services for basic form submissions and concerns about the future of free features. Additionally, the Content Management System (CMS) presented challenges for three reviewers, particularly for larger datasets, requiring considerable manual effort. Finally, two reviewers suggested that Webflow's feature set and pricing models often prioritize larger enterprises, advocating for more tailored solutions and designer seat options for small businesses and startups. These points collectively indicate a desire for greater accessibility, flexibility, and cost-effectiveness within the platform.

Learning Curve and Intuitiveness

I would say the learning curve for people who used older UI is a little confusing because of many changes

Pricing and Cost

Recent pricing changes should be simplified

Third-Party Integrations and Plugins

Having to use 3rd parties like MailChimp to make even simple form submissions operational is a real pain.

Please provide some detailed examples of things that Webflow does particularly well.

From 11 reviews

Reviewers frequently highlight Webflow's robust capabilities in content management and its high degree of flexibility for website design. Four of 11 reviewers specifically praised its CMS features, noting its scalability and ease of content updates. Concurrently, an equal number of reviewers, 4 of 11, commended the platform's flexibility, emphasizing its ability to allow users to adjust pages and customize designs as needed. The user experience is further enhanced by an intuitive interface, which 3 of 11 reviewers found easy to use for building websites without extensive coding. Additionally, the availability of templates and pre-made designs was a positive aspect for 3 of 11 reviewers, providing a strong starting point for projects. These combined attributes suggest Webflow is particularly effective for users seeking powerful content management alongside significant design control and a user-friendly building environment.

CMS Capabilities

Blog management

Flexibility and Customization

Flexibility with respect to editing with edit mode to build sites efficiently

Ease of Use / Interface

Easy to use interface.

Loading Reviews List....