An ideal CMS platform for design agencies and corporate marketers
April 29, 2025

An ideal CMS platform for design agencies and corporate marketers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Website - Enterprise

Overall Satisfaction with Webflow

We use Webflow as our primary CMS platform for developing websites for our clients. After years of doing traditional, custom code work, we adopted it for it's no/low-code capabilities. We're able to deliver the highest possible quality in a fraction of the time, and at a lower cost than we were previously able to. As a designer-led agency, Webflow has also been a crucial tool for delivering pixel-perfect front-ends and empowering our design team to experiment in new ways.

Pros

  • Webflow provides the best-in-class interface for building websites without the use of code.
  • It has a flexible and scalable CMS with page-building capabilities that clients and marketers love.
  • The built in SEO and optimize tools give marketers an all-in-one solution for building, deploying, and optimizing content.

Cons

  • Brand recognition is still behind WordPress, which can make it a challenging sell for clients looking to play it safe in their CMS decision.
  • The CMS is ideal for smaller datasets, but higher content sites introduce some minor challenges.
  • Alignment between designers and developers is key prior to implementation. The flexibility of the platform requires careful planning to avoid over-engineering.
  • Work quality output has improved as Webflow helps bridge the gap between design and development.
  • Lower overall development costs mean more client budget can be allocated to strategy and creative.
  • Faster turnarounds result in shorter billing cycles, which improve agency cashflow.
Coming from other CMS's, Webflow's usability is in a different league. While it's not ideal for a total novice, a relatively new developer can do high-quality work in an intuitive environment. We rarely find ourselves searching for where settings can be found, with everything being well-organized and clear throughout the system.
Framer is Webflow's closest competitor and has some advantages in the animation department, but Webflow has a bit more brand recognition among clients. WordPress is old-fashioned in its approach, and despite offering site-builder themes and plugins, still doesn't have native WYSIWYG site-building outside of the content creation areas. Squarespace has not been updated in a long time, but is easiest for non-technical users looking to put a website up fast.

Do you think Webflow delivers good value for the price?

Yes

Are you happy with Webflow's feature set?

Yes

Did Webflow live up to sales and marketing promises?

Yes

Did implementation of Webflow go as expected?

Yes

Would you buy Webflow again?

Yes

Webflow is a game-changer for agencies who service a wide range of clients, and an ideal platform for organizations with strong marketing teams. When marketers need to react quickly to changing industry conditions, or the release of new products, they can leverage the platform to rapidly design and deploy landing pages and new website sections.

Webflow Feature Ratings

10.0
WYSIWYG editor
10
Code quality / cleanliness
10
Admin section
10
Page templates
10
Library of website themes
10
Mobile optimization / responsive design
10
Publishing workflow
10
Form generator
10
9.0
SEO support
10
Bulk management
10
Availability / breadth of extensions
8
Community / comment management
8
10.0
API
10
Internationalization / multi-language
10
10.0
Role-based user permissions
10
CMS programming language or framework ()
Not Rated

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