ZAP is the best BI Tool
Pros
- Extremely Robust Interface
- Implementation and Connection to Data Stores extremely fast. I was able to implement BI reporting within days.
- Fantastic Support
- Cost Effective Tool for any IT organization. Reduction in FTE, Data Reporting Deployment, and Cube Creation.
Cons
- I would love to see a strong integration with Google Analytics. ZAP works great with CRM platforms but would be interested to get the metrics on how marketing campaigns are tied to organic traffic and PPC.
Alternatives Considered
Solver, SQL Server Integration Services and SQL Server Business Intelligence Manager
Other Software Used
Microsoft SQL Server, Microsoft Dynamics AX
