Twilio Segment

Score8.3 out of 10

111 Reviews and Ratings

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.

Categories & Use Cases

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Screenshot of Destinations Main Overview

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Screenshot of Destinations Catalog

Customer Data Governance
Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.
Category average: 8.4
Data Connectors
Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.
Category average: 6.7
Data Ingestion
The ability to collect, validate, standardize, and map customer data from first or third-party sources.
Category average: 7.5

Tag performance monitoring
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
Category average: 7.2
Mobile app tagging
The software can manage tags for mobile apps as well as websites.
Category average: 7.6
Traffic allocation control
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
Category average: 5.5

Diego Polo

BI Architech in Engineering at Macrofab (201-500 employees employees)

Use Cases and Deployment Scope

We integrate multiple data sources to pull real-time events from customer io, Python, Facebook ads, Google ads, Hubspot, Java, Redshift, Retool, Salesforce, Survicate, and API calls. We also do reverse ETL to our data warehouse, Customer io, and Salesforce to unify and sync corporate data.

Pros

Multiple connection type options.
Reverse ETL.
Mappings
Debugger

Cons

Alerts and notifications.
Custom rules.
Error logs.

Return on Investment

Less development hours.
Faster respond to internal requests.
Real time integrations.

Other Software Used

Salesforce Lightning Platform, Customer.io, QuickBooks Online

Andy Baird View profile

Head of Engineering in Information Technology at BOMA Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We use Twilio Segment to send emails, track the opens and clicks, and to do resends and manage spam reports and email authentication. Has been useful in implementing SPF, DKIM and DMARC for our email sending. Managing the authentication, resends and tracking spam reports are the main key features that have been critical for us to make implementing email sending easy and seamless.

Pros

Email Sending
Email Resending
Email Authentication (DKIM)
Email Spam Reports

Cons

Better management of robot/auto opens/clicks
Custom DMARC subdomains should not be auto capitalised
Buffering or collapsing of high frequency events

Return on Investment

Easy implementation of DKIM/DMARC authentication.
Quick implementation of email sends and resends.
Email analytics and handling of spam reports.

Alternatives Considered

Keap and Ontraport

Dineshan Sithamparanathan View profile

CEO (Chief Executive Officer) in Corporate at Streos technologies inc (11-50 employees employees)

Use Cases and Deployment Scope

Twilio Segment is an essential tool in our organization for managing customer data and streamlining communication across various platforms. It allows us to collect, clean, and control our customer data efficiently to personalize user communications in time. It Solves the problems like centralize data collection from various sources, clean and standardize the data and simplifying the data synchronization and enhancing the capabilities of our existing tools. We use Twilio Segment to collect and clean data from multiple sources to analysis and understand user behaviour.

Pros

Simplifies the process of data collection with single api from various sources
Enhance the accuracy by automated transformation
Twilio Segment Startup Program empower early startups with wild range of offers.

Cons

Usage-based pricing models could help accommodate the budgets
Reporting capabilities need more advanced features
Ui seems like bit complex for new users

Return on Investment

We reduced the time spent on data management by 50%
We were able to reduce customer churn by 20% within six months
Increased user engagement

Alternatives Considered

Mixpanel, Google Analytics and Amplitude Analytics

Other Software Used

Mixpanel, Fullstory, Google Analytics

Quincy Nguyen

Founder in Corporate at The positive piece (1-10 employees employees)

Use Cases and Deployment Scope

Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functions for my small business. I mainly used it to analyse customer engagement of marketing strategies that we have implemented and our response to customer service queries in order to strengthen our capabilities in these two areas.

Pros

Unmatched insight into the customer journey when they come into contact with our business.
The ability for it to break down data in a way that allows us to analyse customer engagement.
It efficiently integrates with my current softwares eg Shopify.

Cons

Functionality could be improved so it is more user-friendly for beginners who just have gotten the software.
Customer service could be more efficient on their end for customer queries.
Cheaper price point.

Most Important Features

The way they breakdown data silos.
Customer data platform.
The ability to customise campaigns for the business to our goals.

Return on Investment

Greater efficiency with customer service responses.
Improved customer engagement with our marketing strategies.
Greater return on investment with marketing executions.

Other Software Used

Shopify, Klaviyo

Jono Child View profile

Head of Data at The Plum Guide (51-200 employees employees)

Use Cases and Deployment Scope

We use segments to pass our 1st party event data to our 3rd party endpoints. It is the one place we create events and ensure events are working for all downstream applications.

Pros

Integrates with 3rd parties very easily.
Easy to see event data live for debugging.
Easy to add a new endpoint/application to receive the data.

Cons

Allow databases to push data to segment to then push data to the endpoints. E.g. make Snowflake a 2-way integration.

Most Important Features

Reliability in passing event data
Easy to debug

Return on Investment

We don't spend that much time maintaining events.
It's very easy to add new integrations which means there is little need for developers.

Alternatives Considered

Tealium EventStream API Hub

Tealium AudienceStream now Customer Data Hub

Astro by Astronomer

mParticle

Twilio Segment

What is Twilio Segment?

Categories & Use Cases

Media

Key Features

Top Performing Features

Customer Data Governance

Data Connectors

Data Ingestion

Areas for Improvement

Tag performance monitoring

Mobile app tagging

Traffic allocation control

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

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