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Twilio Segment

Twilio Segment

Overview

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…

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Learn from top reviewers

How we save on analytics and reduced churn

Rating: 10 out of 10
June 18, 2024
IncentivizedVetted ReviewVerified User
Twilio Segment is an essential tool in our organization for managing customer data and streamlining communication across various platforms. It allows us to collect, clean, and...
Continue reading
Dineshan Sithamparanathan
Executive - Corporate
CEO (Chief Executive Officer)
Streos technologies inc
Twilio Segment2 years of experience

Great data platform.

Rating: 8 out of 10
June 18, 2024
IncentivizedVetted ReviewVerified User
We integrate multiple data sources to pull real-time events from customer io, Python, Facebook ads, Google ads, Hubspot, Java, Redshift, Retool, Salesforce, Survicate, and API...
Continue reading
Diego Polo
Engineer - Engineering
BI Architech
Macrofab
Twilio Segment1 year of experience

Great for email and SMS sending via UI and API

Rating: 8 out of 10
June 12, 2024
IncentivizedVetted ReviewVerified User
We use Twilio Segment to send emails, track the opens and clicks, and to do resends and manage spam reports and email authentication. Has been useful in implementing SPF, DKIM...
Continue reading
Andy Baird
Engineer - Information Technology
Head of Engineering
BOMA Marketing
Twilio Segment7 years of experience

A functional and useful app for businesses that would like to deep dive into customer data

Rating: 7 out of 10
July 16, 2022
IncentivizedVetted ReviewVerified User
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functi...
Continue reading
Quincy Nguyen
Director - Corporate
Founder
The positive piece
Twilio Segment1 year of experience

A robust tool to handle user information

Rating: 9 out of 10
July 15, 2022
IncentivizedVetted ReviewVerified User
Twilio Segment is really useful when: - You have multiple services or microservices interacting with user data (names, personal preferences, etc) - You need to handle at scale...
Continue reading
Verified user
Team Lead
Twilio Segment1 year of experience

Segment is an easy to use tool for passing event data to your 3rd parties

Rating: 10 out of 10
July 14, 2022
IncentivizedVetted ReviewVerified User
We use segments to pass our 1st party event data to our 3rd party endpoints. It is the one place we create events and ensure events are working for all downstream applications...
Continue reading
Jono Child
Team Lead - Other
Head of Data
The Plum Guide
Twilio Segment2 years of experience

Segment Offers Great Data for a Great Price

Rating: 8 out of 10
July 1, 2020
Vetted ReviewVerified User
We use Segment to send all of our front-end usage data to our data warehouse, as well as sending key events to 3rd party ad, CRM, and other tools. We use the filtering functio...
Continue reading
Verified user
Director
Twilio Segment3 years of experience

Excellent software solving a big problem in the industry

Rating: 9 out of 10
April 17, 2020
IncentivizedVetted ReviewVerified User
We have been using Segment for almost 3 years now. We started using Segment because we wanted to start tracking product adoption. It was really the only tool that could help u...
Continue reading
Verified user
Director
Twilio Segment3 years of experience

Segment.io is just great!

Rating: 10 out of 10
April 12, 2020
IncentivizedVetted ReviewVerified User
It's basically used by the Product group to get insights into our costumers' usage of the platform, but this data is being shared later on with other groups within the company...
Continue reading
Yaniv Vararu
Director - Research & Development
Director, Quality & Processes
Wochit
Twilio Segment4 years of experience

Developer and business unit-friendly data collection tool

Rating: 10 out of 10
April 10, 2020
IncentivizedVetted ReviewVerified User
We use Segment to easily ingest all of our user analytics data and distribute it to data warehousing and various analytics platforms such as Google Analytics and Mixpanel. Wit...
Continue reading
Justin Collier
C-Level Executive - Engineering
CTO
Pawlytics
Twilio Segment2 years of experience

Critical Customer Infrastructure

Rating: 9 out of 10
April 10, 2020
IncentivizedVetted ReviewVerified User
Segment is used across our entire organization to centralize the collection and dissemination of user data.
Continue reading
Verified user
Executive
Twilio Segment4 years of experience

One Data Collection and Integration Tool for All Your Needs

Rating: 10 out of 10
February 25, 2020
IncentivizedVetted ReviewVerified User
We use Segment to collect all the structured data from our SaaS platform to pass it on to other tools we use to analyze the data, create reports, interact with users and track...
Continue reading
Manan Vora
C-Level Executive - Product Management
CEO and Founder
Advensure
Twilio Segment2 years of experience

Segment is the only solution we found that made setting up a data warehouse for our usage data easy!

Rating: 8 out of 10
November 16, 2019
IncentivizedVetted ReviewVerified User
We have an education app that's used by approximately 50k daily active users. We use Segment to connect the relevant data systems we use (Customer.io, Zendesk, a communication...
Continue reading
Verified user
C-Level Executive
Twilio Segment4 years of experience

Segment provides more real-time user data than you could imagine

Rating: 8 out of 10
November 16, 2019
IncentivizedVetted ReviewVerified User
We use Segment to track our user data as they visit our e-learning site and mobile app. We track log-ins, page views, video views (starts, percentage watched, finishes, etc) a...
Continue reading
Brad Crabtree
Director - Marketing
Marketing and Inspiration
Brilliant Perspectives
Twilio Segment1 year of experience

Super comprehensive analytics solution, great to try out!

Rating: 8 out of 10
January 14, 2019
IncentivizedVetted ReviewVerified User
Since we're a startup, most of our company is familiar with the analytics we get from Segment. The data you get from Segment is extremely flexible and great for most use-cases...
Continue reading
Fedor Paretsky
Engineer - Engineering
Co-Founder/CEO
aspace, Inc.
Twilio Segment1 year of experience
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Reviewer Pros & Cons

View all pros & cons
Dineshan Sithamparanathan
CEO (Chief Executive Officer)
Streos technologies inc (Computer Software, 11-50 employees)
Diego Polo
BI Architech
Macrofab (Electrical & Electronic Manufacturing, 201-500 employees)
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Pricing

View all pricing

Free

$0.00

Cloud
Includes 1,000 visitors/mo

Team

$120.00

Cloud
Includes 10,000 visitors/mo

Business

Contact Sales

Cloud
Custom Volume

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://segment.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $120 per month
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Product Details

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.



Twilio Segment Features

  • Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
  • Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
  • Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
  • Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
  • Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
  • Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
  • Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
  • Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings

Twilio Segment Integrations

Twilio Segment Competitors

Twilio Segment Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America, South America, Europe, Asia, Australia
Supported LanguagesEnglish

Twilio Segment Downloadables

Frequently Asked Questions

Twilio Segment starts at $120.

mParticle and Astro by Astronomer are common alternatives for Twilio Segment.

Reviewers rate Data Connectors and Data Ingestion highest, with a score of 8.7.

The most common users of Twilio Segment are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(100)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Insightful Customer Understanding: Users have consistently praised the platform for its ability to provide unparalleled insights into the customer journey, allowing for a deep and comprehensive understanding of customer engagement dynamics. This level of insight has enabled businesses to tailor their strategies more effectively based on real-time data and trends, ultimately leading to improved customer satisfaction and retention rates.

Efficient Software Integration: Reviewers have highlighted the platform's seamless integration with various existing software systems, such as Shopify. This has significantly streamlined processes and improved overall workflow efficiency and has allowed users to easily centralize their operations and ensure smooth data flow across different applications without disruptions or compatibility issues.

Effective Data Management Tools: Many users have found great value in the platform's capability to manage multiple user data sources effortlessly and deduplicate data, simplifying complex data management tasks effectively. The platform's robust data management features not only enhance operational efficiency but also empower users to maintain clean, accurate datasets that serve as reliable foundations for informed decision-making and strategic planning.

Lack of User-Friendliness: Some users have found the software to be challenging for beginners, suggesting a need for improved ease-of-use. Noted challenges include difficulties in navigating the interface and accessing key features.

Inefficient Customer Service: Users have mentioned that customer service could be more efficient in handling queries, indicating room for improvement in this area. Some users have reported delays in response times and dissatisfaction with the level of support provided.

High Pricing Concerns: There are concerns raised by users about the pricing being expensive, particularly for early stage startups. Users feel that the cost may not align with the value offered by the software, leading to budget constraints for smaller businesses.

Reviews

(1-21 of 21)
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How we save on analytics and reduced churn

Rating: 10 out of 10
Incentivized
June 18, 2024
Use Cases and Deployment Scope
Twilio Segment is an essential tool in our organization for managing customer data and streamlining communication across various platforms. It allows us to collect, clean, and control our customer data efficiently to personalize user communications in time. It Solves the problems like centralize data collection from various sources, clean and standardize the data and simplifying the data synchronization and enhancing the capabilities of our existing tools. We use Twilio Segment to collect and clean data from multiple sources to analysis and understand user behaviour.
Pros and Cons
  • Simplifies the process of data collection with single api from various sources
  • Enhance the accuracy by automated transformation
  • Twilio Segment Startup Program empower early startups with wild range of offers.
Likelihood to Recommend
Twilio Segment is well suited every business which use multi-platform and want to personalized marketing and analysis user engagement in real-time while keeping data privacy compliance. It is less appropriate for small businesses with limited data needs

Great data platform.

Rating: 8 out of 10
Incentivized
June 18, 2024
DP
Diego Polo
BI Architech
Macrofab (Electrical & Electronic Manufacturing, 201-500 employees)
Vetted Review
Verified User
Twilio Segment
1 year of experience
Use Cases and Deployment Scope
We integrate multiple data sources to pull real-time events from customer io, Python, Facebook ads, Google ads, Hubspot, Java, Redshift, Retool, Salesforce, Survicate, and API calls. We also do reverse ETL to our data warehouse, Customer io, and Salesforce to unify and sync corporate data.
Pros and Cons
  • Multiple connection type options.
  • Reverse ETL.
  • Mappings
  • Debugger
Likelihood to Recommend
It is well suited for real-time integrations between company systems/applications, Reverse ETL (you can create mappings to write data to other cloud apps objects like Salesforce objects and keep your data synced between systems), Catalog (you have a complete catalog of sources and destinations to select for your integrations), and functions (you can custom your data transfers).

Great for email and SMS sending via UI and API

Rating: 8 out of 10
Incentivized
June 12, 2024
AB
Andy Baird
Head of Engineering
BOMA Marketing (Computer Software, 1-10 employees)
Vetted Review
Verified User
Twilio Segment
7 years of experience
View profile
Use Cases and Deployment Scope
We use Twilio Segment to send emails, track the opens and clicks, and to do resends and manage spam reports and email authentication. Has been useful in implementing SPF, DKIM and DMARC for our email sending. Managing the authentication, resends and tracking spam reports are the main key features that have been critical for us to make implementing email sending easy and seamless.
Pros and Cons
  • Email Sending
  • Email Resending
  • Email Authentication (DKIM)
  • Email Spam Reports
Likelihood to Recommend
Twilio Segment is great if you want to send email / SMS messages, and you need to be able to do it both through a user interface, and via an application programming interface. I have recommended it to organisations that need an email solution that can integrate to their website and back end software, e.g. Stripe for payment processing.

A functional and useful app for businesses that would like to deep dive into customer data

Rating: 7 out of 10
Incentivized
July 16, 2022
QN
Quincy Nguyen
Founder
The positive piece (Retail, 1-10 employees)
Vetted Review
Verified User
Twilio Segment
1 year of experience
Use Cases and Deployment Scope
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functions for my small business. I mainly used it to analyse customer engagement of marketing strategies that we have implemented and our response to customer service queries in order to strengthen our capabilities in these two areas.
Pros and Cons
  • Unmatched insight into the customer journey when they come into contact with our business.
  • The ability for it to break down data in a way that allows us to analyse customer engagement.
  • It efficiently integrates with my current softwares eg Shopify.
Likelihood to Recommend
If you already have data channels embedded in your Shopify, Klaviyo, etc which already provide you with a way to source and analyse data, you may not need this Twilio Segment. This may just be the most beneficial app if you want to take it a step further and do a deeper dive into your customer data.

A robust tool to handle user information

Rating: 9 out of 10
Incentivized
July 15, 2022
Verified User
Vetted Review
Verified User
Twilio Segment
1 year of experience
Use Cases and Deployment Scope
Twilio Segment is really useful when: - You have multiple services or microservices interacting with user data (names, personal preferences, etc) - You need to handle at scale Personal Information, GDPR, privacy, etc. - You want to create a pipeline of events happening in your applications and distribute them between other vendors or data tools - Managing and organizing multiple lead sources (Facebook leads, Unbounce, google ads, etc)
Pros and Cons
  • Handling PII information and GDPR
  • Managing multiple user data sources and making it easy to deduplicate
  • Building event pipelines across apps and integrations
Likelihood to Recommend
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Segment is an easy to use tool for passing event data to your 3rd parties

Rating: 10 out of 10
Incentivized
July 14, 2022
JC
Jono Child
Head of Data
The Plum Guide (Hospitality, 51-200 employees)
Vetted Review
Verified User
Twilio Segment
2 years of experience
View profile
Use Cases and Deployment Scope
We use segments to pass our 1st party event data to our 3rd party endpoints. It is the one place we create events and ensure events are working for all downstream applications.
Pros and Cons
  • Integrates with 3rd parties very easily.
  • Easy to see event data live for debugging.
  • Easy to add a new endpoint/application to receive the data.
Likelihood to Recommend
It was fast to implement and now runs perfectly passing event data to all our 3rd party applications. It is very easy to add a new integration if a marketing or some other team needs to send data somewhere else. We will also use it for real-time event streaming which will then be used to provide a personalised experience for users.

Segment Offers Great Data for a Great Price

Rating: 8 out of 10
July 01, 2020
Verified User
Vetted Review
Verified User
Twilio Segment
3 years of experience
Use Cases and Deployment Scope
We use Segment to send all of our front-end usage data to our data warehouse, as well as sending key events to 3rd party ad, CRM, and other tools. We use the filtering functionality, the visual tagger, and some of the webhook functionality as well. It's used by marketing, data analytics, data engineering, and customer service, as well as our engineering/product teams.
Pros and Cons
  • Strongest catalog of integrations of tools of this nature.
  • Good support and service, good salespeople.
  • Reasonable pricing for what it is and the value created (comparable tools would cost significantly more).
  • Makes data warehouse-based analytics accessible to startup organizations.
Likelihood to Recommend
  • Segment is great for companies that want to track their front-end actions with a high degree of granularity and send them to different tools and data warehouses.
  • If you have a high value per user, Segment can be very affordable for what it is.
  • Segment's pricing is per unique user, so if you run a lot of traffic (e.g. publishers, ultra-low value per visit and low LTV companies) that doesn't monetize effectively the pricing may not work for you.

Excellent software solving a big problem in the industry

Rating: 9 out of 10
Incentivized
April 17, 2020
Verified User
Vetted Review
Verified User
Twilio Segment
3 years of experience
Use Cases and Deployment Scope
We have been using Segment for almost 3 years now. We started using Segment because we wanted to start tracking product adoption. It was really the only tool that could help us track each event and send it to multiple systems as well. Over the years, Segment has helped not just the product team but the entire organization is now able to easily integrate usage data with their respective tools. For instance, we are able to send the data to BigQuery, Salesforce, etc. so that everyone in the org has access to the data. I would highly recommend Segment.
Pros and Cons
  • Best part is that it integrates with almost all the tools out there.
  • Very robust.
  • They have recently launched a visual tagger (not used it) but I am sure it will help a lot of people.
Likelihood to Recommend
Excellent if you want to start tracking usage data and send it to multiple systems (like a BI tool or your marketing automation tool). They integrate with almost all major tools in the market. They are still evolving their Personas product which as of now is not the most sophisticated solution in the market.

Segment.io is just great!

Rating: 10 out of 10
Incentivized
April 12, 2020
YV
Yaniv Vararu
Director, Quality & Processes
Wochit (Computer Software, 51-200 employees)
Vetted Review
Verified User
Twilio Segment
4 years of experience
View profile
Use Cases and Deployment Scope
It's basically used by the Product group to get insights into our costumers' usage of the platform, but this data is being shared later on with other groups within the company. It mainly solves the problem of decision-making regarding the development of new features and/or enhancements.
Pros and Cons
  • It can track every action our users do in our platform.
  • It supplies data in realtime.
  • It supplies info about the users' devices.
Likelihood to Recommend
There's no specific scenario I can provide. It's more of the general benefit of getting accurate and realtime data of our customers' usage in order to drive us to get decisions. This is done extremely well by the Segment app. In addition, the Segment app is very intuitive (after setup), which makes it really easy to use.

Developer and business unit-friendly data collection tool

Rating: 10 out of 10
Incentivized
April 10, 2020
Use Cases and Deployment Scope
We use Segment to easily ingest all of our user analytics data and distribute it to data warehousing and various analytics platforms such as Google Analytics and Mixpanel. Without Segment we would have had to create custom components in our web client for each of these services and write even more software behind the scenes to collect data from these platforms for central storage.
Pros and Cons
  • Ease of Use
  • Developer Documentation
  • Diversity of Integrations
Likelihood to Recommend
Segment is a perfect tool if your organization is asking client-side software application developers to make user analytics data available to multiple teams with different use cases. Segment makes it easy to get data that is useful for UI/UX design teams, marketing and business units all to the appropriate places without sacrificing accuracy or resolution.

Critical Customer Infrastructure

Rating: 9 out of 10
Incentivized
April 10, 2020
Verified User
Vetted Review
Verified User
Twilio Segment
4 years of experience
Use Cases and Deployment Scope
Segment is used across our entire organization to centralize the collection and dissemination of user data.
Pros and Cons
  • Allows us to install many different apps with just one snippet.
  • Handles warehousing of analytics and user data well.
  • Allows to create attributes based on calculating data from other user attributes.
Likelihood to Recommend
Where user data is an important part of your analytics stack, where you use lots of different tools and want to have consistent data transmission between tools.

One Data Collection and Integration Tool for All Your Needs

Rating: 10 out of 10
Incentivized
February 25, 2020
MV
Manan Vora
CEO and Founder
Advensure (Computer Software, 1-10 employees)
Vetted Review
Verified User
Twilio Segment
2 years of experience
View profile
Use Cases and Deployment Scope
We use Segment to collect all the structured data from our SaaS platform to pass it on to other tools we use to analyze the data, create reports, interact with users and track engagement for the product.
This tool is mainly used by our technology department that set it up initially and keep making changes to the setup with the product and marketing departments.
Pros and Cons
  • It reduces the time taken to set the analytics and data collection part of your tool.
  • Their documentation on setting things up is really good and simplifies the process.
Likelihood to Recommend
This is perfect for any business, startup or tool that puts any importance on data collection and organization. Segment can ease the process by enabling you to set up your data collection protocols for your tool initially, with their own stack and then it connects with other tools, to pass the data into readable formats for those tools. It saves the effort of having to set up different collection parameters for different tools every time you wish to try a new tool out.

Segment is the only solution we found that made setting up a data warehouse for our usage data easy!

Rating: 8 out of 10
Incentivized
November 16, 2019
Verified User
Vetted Review
Verified User
Twilio Segment
4 years of experience
Use Cases and Deployment Scope
We have an education app that's used by approximately 50k daily active users. We use Segment to connect the relevant data systems we use (Customer.io, Zendesk, a communications provider, etc) and dump that data into Redshift for our analysis and reporting. We then put a BI tool on top of that to provide internal metrics.
Pros and Cons
  • Receives data effortlessly from multiple providers.
  • Sends that data to our data warehouse without complaining.
  • Makes it easy to debug via the console when things go wrong.
Likelihood to Recommend
We got in early, so our pricing is grandfathered. It works well for us because it's not really capped on usage right now. However, we have some colleagues who use it who claim they're getting killed on pricing. This could be because they're much higher volume than we are, I'm not really sure. But, for a startup... it's ideal. I'm unaware of anything else that does this service as well.

Segment provides more real-time user data than you could imagine

Rating: 8 out of 10
Incentivized
November 16, 2019
BC
Brad Crabtree
Marketing and Inspiration
Brilliant Perspectives (E-Learning, 11-50 employees)
Vetted Review
Verified User
Twilio Segment
1 year of experience
View profile
Use Cases and Deployment Scope
We use Segment to track our user data as they visit our e-learning site and mobile app. We track log-ins, page views, video views (starts, percentage watched, finishes, etc) and import this data into Google Data Studio via our database. Without Segment, we were only gathering basic, broad analytics information such as overall visitor counts. We are now tracking individual usage, are alerted to churn risk, and can provide individualized suggestions based on the usage habits of our customers.
Pros and Cons
  • In-depth data tracking.
  • It's easily integrated into platforms and databases.
  • Immediate tracking.
Likelihood to Recommend
We currently use a platform that has built-in dashboards and analytics. However, the data is too broad and not specific enough for our needs. We could not track individual usage or provide personalized recommendations. We found that certain important data points would be ignored.
Segment filled all of those gaps and provided more information than we could’ve imagined was available. After plugging it into our own database, we are now able to create our own customized dashboards to give us and our team the information we need instantly.

Super comprehensive analytics solution, great to try out!

Rating: 8 out of 10
Incentivized
January 14, 2019
FP
Fedor Paretsky
Co-Founder/CEO
aspace, Inc. (Computer Software, 1-10 employees)
Vetted Review
Verified User
Twilio Segment
1 year of experience
View profile
Use Cases and Deployment Scope
Since we're a startup, most of our company is familiar with the analytics we get from Segment. The data you get from Segment is extremely flexible and great for most use-cases and stages of companies. We use it for comprehensive event and tracking analytics for marketing, app-based events, and sign-ups and purchase events. It is also great for tracking conversion rates, doing some simple A/B testing analytics, etc...
Pros and Cons
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
Likelihood to Recommend
Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.

Important tool for data consolidation

Rating: 9 out of 10
Incentivized
December 10, 2018
TB
Tim Berman
Founder and Growth Evangelist
Big Red's Equipment Sales (Retail, 11-50 employees)
Vetted Review
Verified User
Twilio Segment
1 year of experience
View profile
Use Cases and Deployment Scope
We use Segment as a datahub to centralize our data and analyze it. It helps to avoid all the scattered and siloed data problems by consolidating it in a data warehouse.
Pros and Cons
  • Integrations.
  • Data consolidation.
  • Event recording.
Likelihood to Recommend
A businesses with a developer team or development budget will appreciate Segment.

The best option for event tracking out there

Rating: 10 out of 10
Incentivized
August 14, 2018
TA
Tim Abraham
Head Of Analytics
Expa (Internet, 11-50 employees)
Vetted Review
Verified User
Twilio Segment
2 years of experience
View profile
Use Cases and Deployment Scope
I was working as the head of analytics at a startup incubator, so I evaluated many different data and marketing automation tools. After trying most of them, I settled on Segment as the best for a few different reasons. The main reason is the ease in basic event and page tracking. After that, it was all the different sources and integrations.
Pros and Cons
  • Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
  • Price. Startups can get by with the free version of Segment for a long time.
  • Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
Likelihood to Recommend
Any startup that wants to get on the right track with their analytics should be using Segment rather than Google Analytics, Mixpanel, Amplitude, Heap, and Kissmetrics. Segment is far superior and a better value. In addition to collecting data, Segment will also solve many of your companies marketing automation tasks.

Segment for SaaS Companies from a Marketers POV

Rating: 7 out of 10
Incentivized
March 16, 2018
Verified User
Vetted Review
Verified User
Twilio Segment
3 years of experience
Use Cases and Deployment Scope
  • We setup segment on our marketing website, support website and application (SaaS)
  • We installed segment to be able to track user data across a variety of platforms without having to install different tracking data for each platform
Pros and Cons
  • Very easy to install tracking code across all websites and applications
  • Very easy to turn on integrations to test a variety of marketing, sales and customer success platforms once tracking code is setup
  • Saved a ton of time for our development team (saved me having to ask them every time I wanted to test a new marketing tool)
Likelihood to Recommend
  • I would recommend Segment to any marketing or customer success team of a software company
  • It's perfect for enabling non-technical people to test a variety of tools without having to bug the development team every time
  • If your going to be using tools like Intercom, FullStory, Mixpanel etc. you should be using segment to enable accurate data tracking across all of these platforms

Segment makes life easier

Rating: 10 out of 10
Incentivized
February 02, 2018
JL
Jon Lee
CTO
ATOMIZED (Computer Software, 11-50 employees)
Vetted Review
Verified User
Twilio Segment
2 years of experience
View profile
Use Cases and Deployment Scope
Segment is used across all departments/groups to manage software on our marketing site and applications. We also push all activity through Segment with defined actions and store that in our database for further analysis. This allows us to better understand what our users are doing, why they're doing it and how we can make their experience better for them.
Pros and Cons
  • Integrates 3rd party software into your site
  • Tracking custom events
  • Ultimate in flexibility, track how you want to track
Likelihood to Recommend
Any company that uses analytics in their efforts should use Segment to simplify the management of those external services. The only area where Segment would not be well suited is if the service you use is not already in the Segment marketplace and it causes some custom work in order to properly implement.

Segment solves a problem and solves it well.

Rating: 9 out of 10
Incentivized
October 19, 2017
MB
Michael Ball-Marian
Intrapreneur, Internal Startup Co-Founder
CA Technologies (Computer Software, 10,001+ employees)
Vetted Review
Verified User
Twilio Segment
1 year of experience
View profile
Use Cases and Deployment Scope
We're using Segment.io within our enterprise startup business, Instant Agenda. This is effectively a small team within a huge organization. We're effectively a separate entity, attempting to develop a new business with new customer segments and new channels. We use Segment to implement metrics on our public facing web site and our web/mobile app.
Pros and Cons
  • We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.
  • Particularly if you are starting a new product, or just adding metrics to a product, I recommend starting with Segment.io.
  • There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment.io just wraps Mixpanel code.
  • We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.
Likelihood to Recommend
If you are doing web-based behavioral analytics, and implement multiple solutions (e.g., Mixpanel, Try Chameleon, Intercom, Social media ads, etc.) it is a great, flexible solution.

If you have only a single analytics tool (E.g., Google Analytics) then you don't really need it. If you are solely within the Google-verse, then Google Tag Manager is an appropriate substitute.

Segment.com review

Rating: 9 out of 10
Incentivized
July 11, 2017
SH
Sam Ho
CEO (Chief Executive Officer)
Kenshoo (Internet, 11-50 employees)
Vetted Review
Verified User
Twilio Segment
5 years of experience
View profile
Use Cases and Deployment Scope
For startups, the first thing I would do would be to implement segment.io before any of the other marketing analytics, automation and ad tech tools. It basically removes the engineering cost of adding any of these services and further more, allows you to test various services easily to make an informed decision. (Replaces the need to insert all the custom JavaScript snippets that these various tools require, now just copy your API key to Segment.io, and flip a switch and your service is ready to go. Furthermore, for event tracking, rather than writing the custom code for each tool, write it once for Segment.io and it can send the user data and events/actions to any tool for analysis).
Pros and Cons
  • Ease of integration
  • Reduces engineering costs
  • Event tracking and user info
Likelihood to Recommend
Segment.io is a must for any small startup getting going and for medium sized startups as well.

For larger corporations with more engineering resources, Google Tag Manager might be a better fit (more complicated, but also more customizable).
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