Item: Adobe Firefly
Rating: 9
Author: Eileen Reimann

Overall Satisfaction with Adobe Firefly

Use Cases and Deployment Scope

We integrate Adobe Firefly with other Adobe products, mainly Adobe Express to create marketing assets. We have found Firefly to be an excellent tool for crafting visually compelling ads and posts. A bit of practice is needed for the result to be exactly what the project aims for, but that's more tweaking on the part of the user than the platform.

Pros and Cons

Pros

Visually compelling illustrations
Extremley FAST
Learns Preferences

Cons

Would love prompts
Removing
Text to image could improve

Return on Investment

Positive: Much less time to create needed elements to complete projects
Positive: Stretches the creative ability of the team
Negative: Frustration when prompts don't return what's wanted

Usability

Mostly easy to use and effective. A bit frustrating when starting to use Firefly. But in general, easier than other Adobe programs.

Key Insights

Do you think Adobe Firefly delivers good value for the price?

Yes

Are you happy with Adobe Firefly's feature set?

Yes

Did Adobe Firefly live up to sales and marketing promises?

Yes

Did implementation of Adobe Firefly go as expected?

Yes

Would you buy Adobe Firefly again?

Yes

Other Software Used

Adobe Acrobat, WordPress, Slack

Likelihood to Recommend

Adobe Firefly is especially well suited to creation of social media posts and for online or print ads. Layouts and images are visually enticing, so super as eye-catchers. Still likely there is a learning curve needed on this end for work with videos.

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