Adobe Firefly the way forward for photographic creativity
November 25, 2024

Adobe Firefly the way forward for photographic creativity

Bill Duncan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Firefly

Working for a First Nation in Canada can often present difficulties when searching for specific Indigenous imagery. Especially for certain events etc. Adobe Firefly allows us to generate bespoke images for our various projects. It certainly helps us get to an image we are happy with and represents our cultural needs.

Pros

  • It generates multiple choices for our subject matter
  • It learns from feedback we give it to get closer to a solution
  • It's brilliant when we are editing existing images, removing unwanted items etc.

Cons

  • Create more photo realistic images for certain image requests
  • Learn to generate indigenous images without resorting to stereotypes
  • Generate text effects in vector graphics so we can edit them easily for our logos/ headlines etc.
  • It has saved us money on hiring photographers for specific projects
  • It has taken away the need for specialist photo retouching
  • It has reduced our overall costs spent on finding new images.
It still has some shortfalls and is obviously being updated constantly, I am sure it will get to a better consistency of images in the near future.

Do you think Adobe Firefly delivers good value for the price?

Yes

Are you happy with Adobe Firefly's feature set?

Yes

Did Adobe Firefly live up to sales and marketing promises?

Yes

Did implementation of Adobe Firefly go as expected?

Yes

Would you buy Adobe Firefly again?

Yes

It is especially effective in the editing of existing images, removing unwanted objects/people etc. It does a very good job of replacing them with the correct background image/colour/tone etc.
It is less effective in generating images of a specific indigenous image directly related to our Nation and their cultural specific requirements.

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