Excited for more Adobe Journey Optimizer innovations | TrustRadius

Overall Satisfaction with Adobe Journey Optimizer

Use Cases and Deployment Scope

All use cases across different businesses

Pros and Cons

Pros

Real-time activation
Omnichannel
Adobe integration

Cons

Debugging
Limitations
Felixibility

Adobe Journey Optimizer is designed to orchestrate impactful customer journeys via unified data through 1:1 level personalization. Please explain how you utilize Adobe Journey Optimizer to provide an impactful customer Journey?

Multi-touch journeys with propensity scoring and triggered by real-time events

Adobe Journey Optimizer allows you to communicate with customers in real time across all channels (i.e. email, web, app, mobile, etc.) in the moments that matter most. How has this impacted your day to day?

Faster go-to-market

Usability

6

User friendly UI but not descriptive when it comes to debugging

Alternatives Considered

Salesforce Marketing Cloud and Adobe Campaign

Key Insights

Do you think Adobe Journey Optimizer delivers good value for the price?

Not sure

Are you happy with Adobe Journey Optimizer's feature set?

Yes

Did Adobe Journey Optimizer live up to sales and marketing promises?

Yes

Did implementation of Adobe Journey Optimizer go as expected?

No

Would you buy Adobe Journey Optimizer again?

Yes

Other Software Used

Adobe Campaign, Salesforce Marketing Cloud

Likelihood to Recommend

Ok for use case oriented

Comments

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