Marketing Automation made easy with Adobe Marketo
May 21, 2022

Marketing Automation made easy with Adobe Marketo

Oyo Examol | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage has helped us improving overall customer retention and engagement. As an e-commerce brand we should use dynamic content to target our audiences. Marketo Engage is the best platform when it comes to using dynamic content. With Dynamic content we can show user what is most relevant to them.
  • Account Based Marketing
  • Analytics
  • Engagement
  • User Interface
  • Pricing
  • Spam checker
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
The great thing about Marketo is that it allows us to automate all marketing communication. Based on the class and the target examination of each student, we create multiple user journey and segments. Marketo Engage creates the program without any error and the campaigns are executed efficiently.
We compared Marketo with WebEngage and we found Marketo Enagage is best fit when it comes to B2b sales. It had robust analytics and powerful automation capabilities.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

We are using Marketo Engage to engage our user and sell our products. Marketo helps us to understand users buying behavior with its advance analytics and helps us to target using personalized and dynamic content. One of the best feature of Marketo Engage is creating user segmentation. Retargeting and user engagement are made easier due to it.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
7
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing
7
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Dashboards
6
Standard reports
8
Custom reports
8
API
7
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated