Satisfied Marketo User
May 29, 2022
Satisfied Marketo User
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
We use Marketo for all outbound email marketing campaigns, web forms, webinar event invites and tracking, and web activity tracking. We also use it to build our marketing database and create lists of customers for segmenting marketing campaigns and for export to use in external calling and outreach campaigns with our dedicated business development team.
- Email creation and program management.
- Web activity tracking.
- Email and content creation tools and warehousing.
- Ability to drill down on reports is non-existent.
- Lots of bugs in email editor.
- Organization of programs and folders is cumbersome.
- Product Launches
- Lead Management
- Prospecting / New Business
We use Marketo to send information to our customers and prospects regarding the services we offer, new tools we develop to save time and resources and communicate case studies to make customers consider alternative ways of handling the complex jobs we deal with. Marketo is effective at helping us communicate these objectives and get us visibility into how that outreach is being received by customers.
We selected Marketo over Pardot because we moved away from Salesforce and Pardot didn't work well when not connected with that CRM. Marketo is better as a standalone product, and it is easier to use when it comes to campaign design and development. The user interface feels better but it has been a while since we used Pardot so that may be improved.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes