Item: Adobe Marketo Engage
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

We use Adobe Marketo Engage on a daily basis at our company. The integrations Adobe Marketo Engage has helps connect our entire MarTech stack. The lead scoring and other automation features help our sales team prioritize leads. The email platform is robust, but does have some technical challenges associated with it. The email side of the product has had few feature upgrades/improvements compared to other ESPs over the years.

Pros and Cons

Personalization & Segmentation
Marketing Automation
Email Metrics & Reporting

Not a lot of changes and upgrades to the platform

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Lead Management
Other

We use Adobe Marketo Engage to identify audiences that would be best suited to receive our email blasts. When there are new product launches, cross-sell or upsell opportunities, new blogs, or breaking intel, we use Adobe Marketo Engage to segment our database and send an email. Marketo is used for lead management to identify prospects who are marketable and would be interested in the information in our email.

Alternatives Considered

Bronto Marketing Platform (discontinued), Dotdigital and HubSpot Marketing Hub

We quickly outgrew HubSpot at our company and liked the additional features Marketo could offer. Bronto and Dotdigital are ESPs that I have used in previous roles that are much more user friendly in the email realm compared to Adobe Marketo Engage. Building and customizing emails and templates was much easier compared to Adobe Marketo Engage as an ESP. However, those platforms don't offer the data management and automation features that Adobe Marketo Engage has.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Adobe Marketo Engage is great for organizations look for a broad platform that allows you to manage leads, send emails, personalize, and more. It is a great tool to integrate the entire MarTech stack because it integrates with several products. If you're solely looking for an ESP, other platforms offer more features and are more user-friendly compared to Adobe Marketo Engage. Despite the lack of innovation in the ESP, Adobe Marketo Engage offers great analytics and segmentation to improve your email performance.

A lot of features for marketers!

Modules Used

Overall Satisfaction with Adobe Marketo Engage