A lot of features for marketers!
June 13, 2022

A lot of features for marketers!

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ContentAI

Overall Satisfaction with Adobe Marketo Engage

We use Adobe Marketo Engage on a daily basis at our company. The integrations Adobe Marketo Engage has helps connect our entire MarTech stack. The lead scoring and other automation features help our sales team prioritize leads. The email platform is robust, but does have some technical challenges associated with it. The email side of the product has had few feature upgrades/improvements compared to other ESPs over the years.

Pros

  • Personalization & Segmentation
  • Marketing Automation
  • Email Metrics & Reporting

Cons

  • Not a lot of changes and upgrades to the platform
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Other
We use Adobe Marketo Engage to identify audiences that would be best suited to receive our email blasts. When there are new product launches, cross-sell or upsell opportunities, new blogs, or breaking intel, we use Adobe Marketo Engage to segment our database and send an email. Marketo is used for lead management to identify prospects who are marketable and would be interested in the information in our email.
We quickly outgrew HubSpot at our company and liked the additional features Marketo could offer. Bronto and Dotdigital are ESPs that I have used in previous roles that are much more user friendly in the email realm compared to Adobe Marketo Engage. Building and customizing emails and templates was much easier compared to Adobe Marketo Engage as an ESP. However, those platforms don't offer the data management and automation features that Adobe Marketo Engage has.
100,000 to 250,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is great for organizations look for a broad platform that allows you to manage leads, send emails, personalize, and more. It is a great tool to integrate the entire MarTech stack because it integrates with several products. If you're solely looking for an ESP, other platforms offer more features and are more user-friendly compared to Adobe Marketo Engage. Despite the lack of innovation in the ESP, Adobe Marketo Engage offers great analytics and segmentation to improve your email performance.

Adobe Marketo Engage Feature Ratings

6.5
WYSIWYG email editor
4
Dynamic content
2
Ability to test dynamic content
4
Landing pages
Not Rated
A/B testing
7
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
9.5
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
8
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
9.3
Dashboards
10
Standard reports
9
Custom reports
9
9.0
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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