"Top marketing automation platform constantly evolving"
Updated June 14, 2022

"Top marketing automation platform constantly evolving"

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Marketo

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for various marketing operations for different team members and I found this platform very helpful and amazing. Marketo is a robust platform for content creation that is tailored for some really great marketing experiences. The dashboards and reports features are amazing and this is the best thing about this tool.

Pros

  • Marketo customer support team is super responsive and always ready to help.
  • Marketo's simple and easy user interface is amazing and very easy to use.
  • Amazing dashboards and reports features are very informatics.
  • Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Cons

  • There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Marketo ABM incorporates AI to optimize your ABM efforts comprehensible. With Marketo, you can ensure that you are providing a seamless customer experience across all your channels.
100,000 to 250,000
B2B
The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans. Having an understanding of what your prospect is most interested in, creates a much more effective first conversation, rather than attempting to connect cold. Overall, Marketo has been a crucial part of our sales processes.

Adobe Marketo Engage Feature Ratings

9.3
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
9.0
Calendaring
9
Event/webinar marketing
9
8.0
Social sharing and campaigns
8
Social profile integration
8
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.3
API
8
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

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