Item: Adobe Marketo Engage
Rating: 9
Author: Temo Johnson

Use Cases and Deployment Scope

Adobe Marketo Engage was used in our Organization to address our B2B & B2G Customers in a wide range, with different email schedules, but also allowed our staff to not have to follow up.

Pros and Cons

Marketing Software
Easy to Use & Manage UI
Simple Directions for Management

S/MIME Emails
Allowing Integration with other CRM's

Using Marketo to Support Sales Goals

Upsell
Customer Service
Lead Management
Prospecting / New Business

The goal is to increase revenue within our existing customers, but also find prospecting businesses.

Alternatives Considered

Mailchimp

Adobe Marketo Engage was much more freeing and open to new configurations, which is the reason that IT selected AME.

Number of Contacts (List Size)

10,000 to 25,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Adobe Marketo Engage is well suited for B2C customers, as you can always send out "Promotional Items". Marketo Engage isn't fully suited for B2B customers, as it still has the "feel" of promotion instead of "business".

great product, with a few minor downsides

Overall Satisfaction with Adobe Marketo Engage

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Alternatives Considered

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Are you happy with Adobe Marketo Engage's feature set?

Did Adobe Marketo Engage live up to sales and marketing promises?

Did implementation of Adobe Marketo Engage go as expected?

Would you buy Adobe Marketo Engage again?

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings