Daunting at first, gets better over time
February 08, 2023

Daunting at first, gets better over time

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

I help other companies get the most out of their investment in Marketo, advising on how to properly use the platform across their organization. Clients will often come to my company inquiring about best practices for a variety of different processes, from lead scoring to understand attribution. As a consultant working on the platform side of the house, we split work between building out operational programs in Marketo, dissecting integration issues with other platforms, and doing QA on those builds.

Pros

  • Integrations with other platforms
  • Record history of people records
  • Capability of smart lists

Cons

  • Visuals for smart campaigns
  • More capabilities in Design Studio
  • More advanced capability with smart campaigns
  • Lead Management
We mostly focus on helping clients manage their lead database, whether it be ensuring the database is healthy and contains accurate information, ensure the correct data points (i.e. Person Source, Scores, etc.) are populated on the lead record at the appropriate time, and ensure their is a clean handoff between marketing and sales at exactly the right time with all of the necessary information for the sales team.
Marketo is the best of the three options listed above for large enterprise organizations. Hubspot is the most user-friendly out of all of them, however. Pardot is definitely last on the list out of the three due to its limited capabilities. Once you get the hang of Marketo after being a new user, I feel like it offers the most for organizations.
More than 5 million
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

No

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Marketo is best suited for large enterprise organizations with databases larger than 500,000 in my opinion and over 1,000 employees working for the company. In my experience, Hubspot has been better for smaller organizations than the thresholds I mentioned. Marketo has stronger processing power than Hubspot, so when large email sends or smart campaigns in which many people qualify are going to be run by your company, I would recommend Marketo.

Adobe Marketo Engage Feature Ratings

6.2
WYSIWYG email editor
3
Dynamic content
7
Ability to test dynamic content
7
Landing pages
3
A/B testing
4
Mobile optimization
8
Email deliverability reporting
6
List management
9
Triggered drip sequences
9
8.8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
6.0
Event/webinar marketing
6
4.0
Social sharing and campaigns
4
6.0
Standard reports
6
Custom reports
6
6.4
API
7
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
5

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