Item: Adobe Marketo Engage
Rating: 5
Author: Verified User

Use Cases and Deployment Scope

I use Marketo Engage for sending promotional emails and building out programs for events such as webinars, in person user groups or networking events.

Pros and Cons

SmartLists
Email builds
Program organization/ filing system

Old school UX
More options and more user friendly in the email and landing page builder

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Prospecting / New Business

Our goal is almost always to generate leads. We do this by engaging customers or new prospects in Webinars, events we're inviting people to, or just promotional emails. We also communicate key information like product releases or User Conference info to our customers this way.

Alternatives Considered

Knak seems to have more options for building out landing pages and emails.

Number of Contacts (List Size)

Not available

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Marketo is a great tool for almost all of our marketing departments needs. It can get the job done! We just find that it can be more user friendly in ways, like a more updated interface. It can also act very slow for many users from time to time.

Limited experience user with some thoughts

Modules Used

Overall Satisfaction with Adobe Marketo Engage