Best MAP for Enterprises
Updated August 30, 2023
Best MAP for Enterprises
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
We are using Adobe Marketo Engage to automate every single piece of the marketing journey, and make it a single source of truth for us. This is one of our centralized platforms for both the Sales and Marketing teams, where their small tools are integrated with webhooks, APIs, or natively.
Pros
- Nurture campaign across services/product
- CRM integration
- Managing lead lifecycle management
- Lead scoring and ranking
- Customer email marketing
Cons
- Social media integration
- Google Analytics integration
- Ad performance reporting
- Social media reporting
- Product Launches
- Upsell
- Customer Service
- Lead Management
We are trying to achieve a marketing revenue target using email marketing and track its performance in CRM. The higher the revenue number across our products/services, the better the implementation. Along with it, this platform is [a] single source of truth of our org and highly trusted on its metrics.
We have selected it based on lead management, nurturing, integration with CRM, and basic reporting. Marketo Engage is far better than Hubspot in terms of Microservice architecture, incremental scoring, APIs, webhooks, etc. The email dynamic content module is at par as compared to other MAP and can be easily developed.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Comments
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