Best MAP for Enterprises
Updated August 30, 2023

Best MAP for Enterprises

Madhukesh Gautam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We are using Adobe Marketo Engage to automate every single piece of the marketing journey, and make it a single source of truth for us. This is one of our centralized platforms for both the Sales and Marketing teams, where their small tools are integrated with webhooks, APIs, or natively.
  • Nurture campaign across services/product
  • CRM integration
  • Managing lead lifecycle management
  • Lead scoring and ranking
  • Customer email marketing
  • Social media integration
  • Google Analytics integration
  • Ad performance reporting
  • Social media reporting
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
We are trying to achieve a marketing revenue target using email marketing and track its performance in CRM. The higher the revenue number across our products/services, the better the implementation. Along with it, this platform is [a] single source of truth of our org and highly trusted on its metrics.
We have selected it based on lead management, nurturing, integration with CRM, and basic reporting. Marketo Engage is far better than Hubspot in terms of Microservice architecture, incremental scoring, APIs, webhooks, etc. The email dynamic content module is at par as compared to other MAP and can be easily developed.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

This product is well suited for Enterprises [that] deal heavily in email marketing, lead management, and ranking. You can build a well-suited nurture campaign and emphasis more on custom rules as compared to other MAP. On the other hand, don't expect a great social media integration and its analytics.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
10
Landing pages
7
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
5
Dashboards
4
Standard reports
6
Custom reports
6
API
10
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9