Marketing Activities On Adobe Marketo Engage; The Good, Bad, and The Ugly
August 30, 2023
Marketing Activities On Adobe Marketo Engage; The Good, Bad, and The Ugly
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Adobe Marketo Engage
I personally use Adobe Marketo Engage to create customer engagement material to reach end users.
The business problem this product addresses is the need to create engaging marking material and to centralize it all on one platform where it can then be scheduled and sent to our end users directly. Having a product that can reach a vast number of end-users (100,000+) is essential to our business, and keeping end-users engaged with the company.
The business problem this product addresses is the need to create engaging marking material and to centralize it all on one platform where it can then be scheduled and sent to our end users directly. Having a product that can reach a vast number of end-users (100,000+) is essential to our business, and keeping end-users engaged with the company.
- Scheduling sends on time
- Vast storage for image files
- Very intuitive platform for ease of use
- There tends to be random errors when engaging with the platform, requiring constant refreshing of the browser.
- The platform can slow down significantly at certain times, where you would need to wait for the program to finish loading before the next action can be completed.
- When left idle for some time, there is no pop-up letting you know you need to log in until after certain actions are completed. Thus you could be building something, take a break, come back, add additional items, only to have to refresh and possibly lose any work that was added after being idle.
- Product Launches
- Lead Management
The overall sales outcome we are trying to achieve with Adobe Marketo Engage, is to draw more users to the company's website and build strong connections with the goal of leveraging our products over our competitors.
Adobe Marketo Engage helps facilitate this by helping us build engaging marketing material that we can send to our end-users.
Adobe Marketo Engage helps facilitate this by helping us build engaging marketing material that we can send to our end-users.
Not available
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes