Marketo: The only MA platform for the Enterprise Space
September 05, 2023
Marketo: The only MA platform for the Enterprise Space
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
Marketo is used for all outbound email follow-ups and is regularly integrated with our system to replace in-product emails fully. The flexibility of Marketo's templates and how easily they can dynamically insert information from our API makes using the platform super easy. The other major advantage of Marketo is the amount of flexibility in the their reporting and automation rules which allow us to meet all use cases
- Marketing automation
- Lead scoring
- Bulk Email
- Integrations
- Reporting
- Erase of use
- UI
- Connection with the rest of the Adobe quite of platforms
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Marketo is used for all of our email communications Product Launches, up sells, cross-selling, and customer service. We also use it for NPS surveys, ENPS surveys, customer service in general, lead management all all of our prospecting. The automation and flows that can be used for sales prospecting can be set to be incredibly advanced and all communications can integrate with our salesforce campaigns and other content which makes tracking success and ROI very easy
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes