Marketo all the things pretty well
September 22, 2023
Marketo all the things pretty well
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
In our organization we need a lot of flexibility with content. Marketo allows us to do that using velocity script, which is not very difficult to understand.
- Dynamic content
- Clear, organized UI
- Great preview mode
- The ability to filter in any way you choose. This also helps when troubleshooting.
- The way analytics are set up can be a bit confusing and clunky
- Not being able to target things in the email flow (eg custom objects, etc)
- Marketo send times can delay quite a bit at times
- Other
Our goal is to identify what content folks are interested in and deliver them a personalized email that is engaging. Marketo allows us to do that as well as review analytics to see where we can improve.
Marketo is a bit easier to use filters and much easier to use dynamic content.
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes