Integration Provider.
Updated September 21, 2023
Integration Provider.
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- API Integration
Overall Satisfaction with Adobe Marketo Engage
Our team built and managed an integration for Bizzabo customers into Marketo Engage. Bizzabo is an Event management platform, and the integration allows for the creation of Marketo Programs representing the event in Bizzabo, the creation/update of Leads based on their engagement with their events, program association, and status and timeline activity updates.
- API Authentication is easy to manage. Issuing asynchronous credentials (Client ID & Identity codes) help managing authentications and permissions for our clients at their own pace and independently of their integration system's availability.
- Program steps and statuses - make it simple to define the lead's journey as a forward motion and hedge against potential update errors taking them "back."
- Duplicate management - too much room for allowing duplicate records, and from what we hear from our customers, de-duping can be cumbersome.
- Custom objects are complicated to build scalable integrations with.
Marketo and Hubspot are the most popular amongst our customers looking for Marketing automation integration.
Less than 10,000
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes