Swift Campaigns, the Adobe Way
October 13, 2023
Swift Campaigns, the Adobe Way
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Ad Bridge
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
Our customer database is really huge and that's why we engaged AAdobe Marketo Engage to help us with our marketing efforts. It gives us a foolproof way of understanding our audience interactions, giving us the power to hit custom touch-points of our audiences like season, gender, type etc. while running campaigns.
- No software comes close to Adobe Marketo Engage when it comes to analyzing user interactions
- The A/B tests are easy and properly optimized.
- The data models are quite intriguing
- It took me while to grasp the analytics set-up
- While targeting is great, there are limitations on the things you can target in the email flow
- Product Launches
- Customer Service
- Lead Management
Our campaigns mostly target disease awareness events like in cancer awareness months. There are also instances where we partner with NGOs to offer special treatments for certain groups so we use Adobe Marketo Engage to run the campaigns. Quite severally each quarter, the Hospital launches a few programs and Adobe Marketo Engage is our go-to wing-man for that , every time.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes