Adobe Marketo Engage for a Beginner
Overall Satisfaction with Adobe Marketo Engage
As a Adobe Marketo Engage Admin, I work with campaign mangers to deploy marketing campaigns, send MQLs to SFDC, reporting, and daily operational tasks and projects.
Pros
- Useful for many use cases
- Updated constantly
- A lot of functionality and integrations
Cons
- Bot filtering
- email templates could be more dynamic
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
it is very possible to accomplish all the goals we are trying to achieve such as lead scoring in order to properly qualify MQLs to be passed to SFDC. We have good segmentation to be able to target all different types of audiences for example New business vs prospects for campaigns, Upsell for current clients etc.
Adobe Marketo Engage is my first product used.
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
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