Smart marketing automation
September 08, 2025

Smart marketing automation

Akash Sharma | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo ContentAI
  • Marketo Sales Insight
  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

Being engaged in food and beverage industry, I was looking for a specific software that catered to large audience and that's where Adobe Marketo Engage fits in. With a wide variety of audience selection available and the ability to target leads using artificial intelligence technology, which is supported by a few leading market players currently. I was able to target leads through a large number of channels including web, email and events.

Pros

  • Email and web marketing
  • Artificial intelligence
  • Questionnaire based marketing

Cons

  • More precise targeting using algorithm is needed.
  • Most probably the ROI has been positive.
  • Customer Service
  • Lead Management
  • Prospecting / New Business
The ultimate goal is to increase sales outcome by appropriately engaging the right audience using the lead manager and the inbuilt AI tools. The sales and marketing alignment through the operational workflow and internal CRMs is the key to a successful campaign.
100,000 to 250,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

The questionnaire provided to the prospective leads is what seperates Adobe Marketo Engage with its competitors. The leads go through a funneling system created by the inbuilt AI that sends only interested customers to us who are really considering to make purchase decision and order related inquiry leading to increase in sales.

Adobe Marketo Engage Feature Ratings

8.8
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
10
Triggered drip sequences
Not Rated
9.3
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
Not Rated
Automated sales alerts and tasks
9
Lead segmentation and distribution
10
8.0
Calendaring
8
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
8.5
Dashboards
8
Standard reports
9
Custom reports
Not Rated
8.3
API
9
Role-based workflow & approvals
8
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated
Third-party software integrations
8

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