Enterprise marketing done right
September 04, 2025

Enterprise marketing done right

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

We were struggling to convert our leads to customers due to the limitations in hubspot. We have multiple organisations under a patent company in different regions. Hubspot did not have this segmentation. That's why we switched to Adobe Marketo Engage. Now we are able to map each lead to the specific organisation and thereby the region. Since we use Adobe commerce and are in the Adobe ecosystem, it integrates seamlessly.

Pros

  • User segmentation
  • Integration with Adobe ecosystem
  • Option to connect with Salesforce and other CRM tools
  • Advanced reporting

Cons

  • The UI feels outdated
  • A bit costlier
  • Steep learning curve
  • It has improved our pipeline efficiency more than 50%
  • We had to spend considerable amount as employee training to use this tool
  • Increased our leads conversation and thereby decreasing the marketing cost
  • Product Launches
  • Lead Management
  • Prospecting / New Business
We chose Adobe Marketo Engage over hubspot because of the advance tools they have.
10,000 to 25,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

No

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is great enterprise marketing tool with advanced pipeline management, lead conversation tracking and analytics. If you are a company with 500+ employees and are in the Adobe ecosystem, it's the right tool for you. For smaller companies, it's probably not worth spending huge amount for marketing cost.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
Mobile optimization
7
Email deliverability reporting
10
List management
8
Triggered drip sequences
8
7.2
Lead nurturing automation
10
Lead scoring and grading
7
Data quality management
9
Automated sales alerts and tasks
9
Lead segmentation and distribution
1
8.0
Calendaring
10
Event/webinar marketing
6
8.0
Social sharing and campaigns
8
7.0
Dashboards
9
Standard reports
5
7.5
API
9
Role-based workflow & approvals
8
Customizability
Not Rated
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
4
Third-party software integrations
10

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage