If It's Printed Or Digital, It's Been Photoshopped
December 17, 2014

If It's Printed Or Digital, It's Been Photoshopped

Andrew Palios | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Creative Cloud 2014

Overall Satisfaction with Adobe Photoshop

Adobe Photoshop is the essential tool to any creative organization such as ours. In a nutshell, I use Photoshop to professionally prep images for both client review and final production. This product is used within two departments in my organization, the Pre-Press and Design departments. Although, the product is not used by Sales professionals within the organization, Photoshop is vital as a selling tool to mock-up (show proposed design work in it's intended context i.e. canvas awning designs on buildings or billboards next to a highway), and color correct, designs for client presentation and approval. In this role, Photoshop will provide client's a picture worth a thousand words when considering a design product to be effective.
  • Photoshop is a pixel-based image editor. This means that Photoshop is truly a piece of software that enables you to create, edit, and manage any image you can imagine, to the specificity of a single pixel. Photoshop truly allows a user to maximize their creative potential in image creation, and export that imagery into many useful file types for print and digital applications.
  • Photoshop works in both RGB, CMYK and Grayscale color modes. This makes Photoshop a critical tool for any print and digital design project.
  • Photoshop allows users to increase and decrease the resolution of any image, within one menu. This allows users to optimize imagery for both print and digital uses, creating files optimized for any production department in both print and web across the globe.
  • Photoshop allows users to work in rectangular and square pixel dimensions, and allows users to produce imagery on a canvas of any size and dimension. This makes Photoshop a go-to for any HD video graphic creations for the most professional video productions.
  • Adobe Photoshop is in the beginning stages of it's 3D printing capabilities. Photoshop cannot create a document that can be printed by a 3D printer from scratch, but it can support 3D print ready files from programs like 3D Studio Max and Rhino, in order to color correct and than print from those programs.
  • Photoshop is used on every print and digital design job we work on in our creative design, marketing, and advertising agency. It is an essential tool.
  • From an increased employee efficiency standpoint, Photoshop is key. It is used to both edit existing art in a wide range of native file types, and create art from scratch. The stability of the software is unmatched by any other program I have worked on and for that it is quite efficient to say the least.
  • Customer service and sales workflows are incredibly beneficial when leveraged by Photoshop. If a client wants to see something in any type of context imaginable, they can, and that increases the likely hood of an approval, and cuts revisions during the design process.
I have never considered any other product to edit and create raster-based artwork than Photoshop. This is essential to any proficient to expert creative design, marketing, and advertising professional organization and individual.
Adobe Photoshop Creative Cloud 2014 is part of the Adobe Creative Cloud family of software products. Therefore, when you get a license to use Adobe Photoshop for a monthly fee, you are constantly up-to-date on any upgrades or new releases of the software. So, if you are using the product, you never have to renew and you are always using the latest version of the software, for perpetuity.
Adobe Photoshop is a raster-based graphics program, meaning, this software's intended use is to edit and produce pixel-based graphics. This means that, when you create a file in Photoshop, you cannot display it at more than 100% of the file size established in Photoshop without losing image quality. Therefore, imagery that may need to be scaled up or down at any given point in time, such as a logo for example, should not be created in Photoshop. For that, a vector-based graphics program should be used such as Adobe Illustrator.

Before asking yourself whether or not you should be using Photoshop to create or edit an image, you must first find out if it is, or needs to be, raster or vector art. Once you have the answer, your choice is clear.