Adobe Real-Time Customer Data Platform Review
March 19, 2025

Adobe Real-Time Customer Data Platform Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

In our organization, we use Adobe Real-Time Customer Data Platform for Optimizing multiple customer accounts

Pros

  • Scalable
  • Detailed documentation
  • Easy to use

Cons

  • More connectors needed
  • Need to be more non technical friendly
  • Lack of sufficient real world industry examples
  • Increased governance
  • Fast GTM time
  • ROI
I gave Adobe Real-Time Customer Data Platform this rating for our likelihood to renew because, in my opinion, Adobe Real-Time Customer Data Platform Works well but has some opportunities for improvement
I gave Adobe Real-Time Customer Data Platform this usability rating because of Adobe Real-Time Customer Data Platform's Scalability

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

I think I am likely to recommend Adobe Real-Time Customer Data Platform to a colleague for Large organizations with multiple customer logins

Adobe Real-Time CDP Feature Ratings

Customer Data Management
7.6
Account Scoring
9
Customer Data Governance
7
Data Connectors
8
Data Enhancement
7
Data Ingestion
8
Data Storage
8
Data Visibility
5
Event Data
9
Audience Segmentation & Targeting
8.3
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Website personalization
9
Tag Management
8.8
Tag library
10
Ease of writing custom tags
10
Rules-driven tag execution
10
Tag performance monitoring
10
Page load times
7
Mobile app tagging
6

Comments

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