Adobe Real-Time CDP

Score8.3 out of 10

63 Reviews and Ratings

What is Adobe Real-Time CDP?

Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.

Categories & Use Cases

Media

Screenshot of Adobe Real-Time Customer Data Platform Profiles by Data Source

Screenshot of Adobe Real-Time Customer Data Platform Profiles and Segments

Screenshot of Adobe Real-Time Customer Data Platform Scoring Summary

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Screenshot of Adobe Real-Time Customer Data Platform Profiles by Data Source

Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 8.2
Website personalization
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Category average: 8.9
Event Data
Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.
Category average: 7.4

Identity Resolution
Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.
Category average: 8.2
Data Visibility
The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.
Category average: 7.8
Data Enhancement
Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.
Category average: 6.6

#1 most frequent

Professional, Scientific, and Technical Services

24.9%

163 installations of 655

#2 most frequent

Finance and Insurance

18.2%

119 installations of 655

#3 most frequent

Information

15.7%

103 installations of 655

Sasikumar Ravikumar View profile

Senior Software Engineer in Information Technology at Bosch global software technologies (10,001+ employees employees)

Use Cases and Deployment Scope

ADB real-time CDP is ease the process of creating and streaming data sources. It is unifies the solution to the problem of handling customer data from various apps like browser, app and plugin tools.
It helps to identify the accounts from different user IDs
Advanced segmentation engine resolves creation of correct user account and data

Pros

Efficiency of operations
Data creation algorithm
Maintains privacy standards

Cons

Requires lot of knowledge to use it
Cost is expensive

Return on Investment

Reduce time to market
Lack of DSPs connection and not upto standard

Usability

Alternatives Considered

Cisco Secure Cloud Analytics, Cisco Secure Access and Data Talks CDP

Shayan Sengupta View profile

Manager in Information Technology at Cognizant (10,001+ employees employees)

Use Cases and Deployment Scope

In Cognizant (Top HardWare MNC across the world ) we leverage Adobe Real-Time CDP as our realtime datalake for B2C and B2B business. We used some other third party pixels such as DnB to enrich our anonymous data along with other Adobe Solutions. This way we have a solid customer profile with which we apply Query Service to build audience and target the customers with relevant push notification or through Adobe, Non-Adobe channels across their digital lifecycle. We also implemented AEP Web SDK for utilizing the Edge network.

Pros

Interactions are in near real-time
robust schema,field group settings
integrating with various non Adobe solutions as well

Cons

Need to simplify the complexity of data design
Can have some sample schema across industries which will expedite the turnaround time
More integration with non-Adobe solutions similar to AAM

Return on Investment

Increasing customer engagements for nearly 15% for B2B segments
Revenue increase in ecommerce store by 20% leveraging Adobe Real-Time CDP
Reduce turn around time by atleast 25% for overall purchase

Usability

Alternatives Considered

Tealium Customer Data Hub

Other Software Used

Ensighten Manage, Adobe Analytics, Google Analytics

Verified User

Engineer in Engineering (1001-5000 employees employees)

Use Cases and Deployment Scope

We at our organisation mainly focuses on making internet a secure place and are obsessed with customer collaboration. We use Adobe Real-Time Customer Data Platform to combine customer data from multiple platforms we use in action to understand customer preferences and build a unified customer experience tailored to their requirements. Problems like analysing website activity of customer, product usages, etc. Can be resolved using this tool

Pros

Analyse website activity of customer in realtime
Unified business to business and business to commerce data into unified profiles
Helps customising email campaigns for potential leads
Helps in targeted messaging

Cons

Sometimes I could see latency in the optimisation
Initial learning curve of the tool is steep
Integration with other tools sometimes is a bit complex

Return on Investment

Higher revenue due to targeted marketing
Complaint to data governance hence sensitive information is protected. This gives a sense of security to the customers
Within same marketing spend we can target more paying customers
Helps capture high intent moments of the customer

Usability

Other Software Used

ServiceNow Automated Test Framework (ATF)

Verified User

Advisor in Professional Services (10,001+ employees employees)

Use Cases and Deployment Scope

I've recommended Adobe CDP B2C and B2B editions for multiple organizations in food retail, fast moving consumer goods and technology business. Adobe CDP is a powerful solution for customers who are looking to harmonize various sources of customer data to activate personalization journey=ys and advanced segmentation

Pros

cross channel experiences
cross segmentation
data harmonizarion

Cons

implementation speed
cost
learning curve

Return on Investment

deeper personalization
cost per lead acquisition
lead conversion

Usability

Verified User

Director in Engineering (10,001+ employees employees)

Use Cases and Deployment Scope

We are planning to use it for Centralized ad buying, Data-driven targeting, Real-time analytics and reporting, cross-channel reach and brand marketing, and SEO.

Pros

Real time customer profiles.
Segmentation
Audience Discovery.
Multi channel probe and approach.

Cons

Complexity as we add more features it get complicated.
Data Integration is getting quite complex.

Return on Investment

Simple, single-channel marketing programs.
Anchor platform.

Usability

Alternatives Considered

Adobe Customer Journey Analytics

Other Software Used

Adobe Experience Manager, Adobe Target, Adobe Acrobat Sign

Adobe Real-Time CDP

What is Adobe Real-Time CDP?

Categories & Use Cases

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