Name: Adobe Real-Time Customer Data Platform
Rating: 8.5 (3 reviews)
Author: Adobe

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Help Authoring

No-Code Development

Software Configuration Management

Development

Admissions and Enrollment

Education

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Enterprise

Accounting

Accounting and Tax Services

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

Freelance Management

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Application Delivery Controllers (ADC)

Build Automation

Cloud Storage

Database Management

Digital Experience Monitoring (DEM)

Disaster Recovery

Disk Cloning

Fraud Detection

IT Service Providers

Integration Platform as a Service (iPaaS)

Low-Code Development

Network Performance Monitoring

Object Storage

Server Virtualization

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Click Fraud

Contact Center

Content Management

Cross-Channel Campaign Management

Customer Data

Email Marketing

Event Management

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Sales

API Security

Security Orchestration, Automation and Response (SOAR)

Security

Catering

Computer-Aided Manufacturing (CAM)

Fleet Maintenance

Hotel Management

Insurance Underwriting and Rating

Interior Design

Last Mile Delivery

Lease Management

Legal Case Management

Moving Software

Plagiarism Checker

Public Transportation

Retail Management

Vertical-Specific

small

medium

Essential

Professional

SALESmanago

Email & Online Marketing

Lead Management

Campaign Management

Social Media Marketing

Reporting & Analytics

Platform & Infrastructure

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Lead nurturing automation

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Triggered drip sequences

large

Free

Team

Business

Twilio Segment

Twilio

Top Rated 2023

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Tealium Customer Data Hub

Tag Management

Tag library

Tag variable mapping

Ease of writing custom tags

Rules-driven tag execution

Tag performance monitoring

Page load times

Mobile app tagging

Library of JavaScript extensions

Tealium

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Google Ads

Search Engine Marketing (SEM)

Google

Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.

Yahoo DSP

Demand-Side

ADTECH Brightroll One by AOL Right Media Exchange Verizon Media Ad Platform / Oath Yahoo DSP

Yahoo!

Treasure Data

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

SAP Customer Data Solutions

Audience Segmentation & Targeting

Customer Data Management

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Account Scoring

Customer Data Governance

Data Connectors

Data Enhancement

Data Ingestion

Data Storage

Data Visibility

Event Data

Identity Resolution

Leadspace

mParticle

Zaius (discontinued)

Discontinued Products

BlueConic

Lytics

Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing

Eloqua Oracle Cross Channel Oracle Infinity Oracle Marketing Oracle Marketing Cloud Oracle cx unity bluekai crowdtwist maxymiser oracle dmp oracle maxymiser responsys

Oracle

Adobe Real-Time Customer Data Platform

Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can.  

Whether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, and then continually measure and optimize it based on user data. By providing complete solutions that combine digital media creation with data-driven marketing, we help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success.

Adobe's business is focused on  the opportunities in two key growth markets—Digital Media and Digital Marketing.

Digital Media
Adobe's content authoring solutions lead the industry, enabling our customers to more effectively produce, distribute, and monetize digital content. 

Digital Marketing
Adobe delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.

Adobe

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

This may include scoring for leads, customer accounts, buying intent, and personas.

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Operating Systems	Unspecified
Mobile Application	No

Adobe Real-Time CDP

Overview

What is Adobe Real-Time CDP?

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