Audience Intelligence Software

Audience Intelligence Software Overview


Audience intelligence software captures and analyzes online data about individuals, offering businesses insights into their target audience. The software aggregates information about an individual’s online activities and behavior, including their behaviors, preferences, and list of affinities or attributes related to them. Much of this data comes from users’ activity on social media platforms such as FaceBook, Twitter, Instagram, LinkedIn, etc. However, audience intelligence data can also come from survey panel research, market research, customer data held within the user’s CRM system, or organic search and traffic data found in SEO tools.


Importantly, audience intelligence platforms provide businesses with a comprehensive view of their target audience’s behavior and preferences, which they can then use to create specific personas and segments. This real-time view of their target audience gives companies the ability to make prompt, informed decisions on branding, marketing, advertising, content, product development, and services. This information is used to direct market research, form marketing strategies, identify influencers, and segment audiences.


Artificial intelligence and machine learning are often employed to analyze data, enhancing audience intelligence regarding demographics, media consumption, behaviors, interests, and opinions. Audience intelligence software provides insights at both the industry and individual levels.


Social media platforms such as Twitter, Facebook, and Google, often provide their own product-specific audience intelligence capabilities. Audience intelligence software is often used in conjunction with social media listening and monitoring platforms.

Top Rated Audience Intelligence Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Audience Intelligence Products

(1-25 of 29) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Key Features

  • Content planning and scheduling (97)
    87%
    8.7
  • Facebook (96)
    81%
    8.1
  • Twitter (94)
    77%
    7.7
Sprout Social

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use…

Key Features

  • Content planning and scheduling (55)
    95%
    9.5
  • Twitter (55)
    94%
    9.4
  • Facebook (57)
    92%
    9.2
Brandwatch

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

Audiense

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Synthesio Social Intelligence Suite

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis…

Equifax Data-Driven Marketing (Datalicious OptimaHub)

The Equifax Data-Driven Marketing platform and technology suite, including technology from Datalicious like OptimaHub which was acquired by Equifax along with the company in 2016, is a digital marketing solution designed to help find the right customers for a brand: Audience…

Helixa

Helixa Discovery, from Helixa in New York, is the company's core analytics engine that equips users with the tools to understand what’s distinctive about any audience and what they care about.

Pulsar CORE

Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content…

Demographics Pro

Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users.…

SparkToro

SparkToro, headquartered in Seattle, aims to help entrepreneurs, marketers, and product folks of all stripes uncover the publications and people that influence their target audience(s). They state their dataset contains 70+ million public web+social profiles, with a search tool, available…

People Pattern

People Pattern is a Software as a Service platform that supplies Audience Insights to brands, from the company of the same name in Austin. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern aims to turn vast, messy public expression into…

Gravy Audiences

Gravy Audiences, from Gravy Analytics headquartered in Dulles, designed to help reach more engaged consumers & improve ROI for advertising campaigns with location-based advertising audiences.

Socialeads

Socialeads is a prospecting tool that uses AI-based social media analytics to find signals in conversations (sentiment analysis, personality profiles) to locate leads within the user's own social media network.

NetWise Data

NetWise offers B2B Audience Data, backed by a proprietary B2B-to-Consumer ID Graph. Users can create audiences as broad as desired, or as targeted as required.

KPI6.com Srl

KPI6 is a Software as a Service solution suite that large brands, agencies, and media centers can use to understand consumers, identify their needs and define audiences.KPI6 analyzes a multitude of User Generated Content, owned media and earned media, coming from the main social…

1plusX GmbH

1plusX helps publishers and advertisers to take control of their first-party assets with a real-time data management, data clean room, and CTV solutions converge that help customers engage their audiences with more meaningful and personalized content and advertising. The solution…

Jornaya LeadiD Create

Journaya LeadiD Create, from Verisk company Jornaya, creates a unique identifier that’s generated the moment a customer lands on a webpage where the technology is installed. As a customer continues their journey on a site,. Journaya LeadiD Create witnesses their interactions and…

Jornaya Intelligence

With Jornaya Intelligence, from Verisk company Jornaya, users gain transparency and visibility into the leads they’re buying and connect to the customer journey. Jornaya boasts a first-hand view of 200+ million major-life purchase decisions every month, which provides users of their…

Affinio

Affinio is a marketing strategy platform from the company of Halifax, that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets.

Zoomph

Zoomph is a sponsorship analytics platform for sports, entertainment & esports brands and properties, from the company of the same name in Reston.

Kantar Audience Intelligence

Kantar's connected audience intelligence enables media owners, media agencies and brand owners to measure and understand how people access and interact with media. Kantar measures what people are watching and listening to, and tracks who they are and how they are accessing content…

Appier AIXON

AIXON, from Appier headquartered in Taipei, creates a 360-degree view of audiences by unifying data across all platforms like apps, websites and CRM, and enriches audience profiles with Appier’s cross-screen technology.

Pulsar RESEARCH

Pulsar RESEARCH, from Pulsar headquartered in London, includes continuous and one-off research programs integrating quantitative and qualitative methodologies, to turn audience data into strategic insight.

Codec.ai

Codec.ai headquartered in London helps brands to discover and tap in to the pockets of culture that drive growth, boasting AI with cultural strategist expertise.

Dstillery

New York-based Dstillery offers their eponymous platform as an "intelligence engine," essentially for cleaning and optimizing cross-platform customer data, for optimizing ad spend, targeting, and increasing conversion.

Learn More About Audience Intelligence Software

What is Audience Intelligence Software?


Audience intelligence software captures and analyzes online data about individuals, offering businesses insights into their target audience. The software aggregates information about an individual’s online activities and behavior, including their behaviors, preferences, and list of affinities or attributes related to them. Much of this data comes from users’ activity on social media platforms such as FaceBook, Twitter, Instagram, LinkedIn, etc. However, audience intelligence data can also come from survey panel research, market research, customer data held within the user’s CRM system, or organic search and traffic data found in SEO tools.


Importantly, audience intelligence platforms provide businesses with a comprehensive view of their target audience’s behavior and preferences, which they can then use to create specific personas and segments. This real-time view of their target audience gives companies the ability to make prompt, informed decisions on branding, marketing, advertising, content, product development, and services. This information is used to direct market research, form marketing strategies, identify influencers, and segment audiences.


Artificial intelligence and machine learning are often employed to analyze data, enhancing audience intelligence regarding demographics, media consumption, behaviors, interests, and opinions. Audience intelligence software provides insights at both the industry and individual levels.


Social media platforms such as Twitter, Facebook, and Google, often provide their own product-specific audience intelligence capabilities. Audience intelligence software is often used in conjunction with social media listening and monitoring platforms.

Audience Intelligence Software Features


Most audience intelligence tools will offer the following features:


  • Captures audience/consumer data from online sources

    • Social media data

    • Market research data

    • Survey panel research

    • Customer data

  • Uses AI to analyze a company’s target audience

  • Provides insights on audience demographics, behaviors, and interests

  • Identifies influencers

  • Creates customer personas and audience segments

  • Offers data sharing and integration with third-party platforms

    • Social listening and monitoring tools

    • CRM software

    • Marketing automation software

    • Digital advertising platforms



Audience Intelligence Software Comparison


Before deciding to invest in an audience intelligence platform, consider the following critical factor:


Use Case: Audience intelligence software can be deployed to serve a wide range of purposes. Evaluate the software for audience targeting, marketing research, content strategy, influencer outreach, competitor analysis, and product research to see how the software supports those features and aligns with your goals.


Pricing Information


Entry-level products range from $79 to over $180 a month. Based on the number of users, enterprise-level offerings begin at $700 a month and can cost more than $2,000 a month. Many vendors require obtaining a quote for pricing.


Related Categories

Frequently Asked Questions

What does Audience Intelligence Software do?

Audience intelligence software analyzes online data to provide insights into a target audience. This information guides a business’s marketing, content, and product development activities. Artificial intelligence is used to enhance audience intelligence regarding demographics and behavior. This allows companies to create highly personalized and targeted user personas and audience segments.

What are the benefits of using Audience Intelligence Software?

  • Segmentation – Helps understand how to best reach those audience segments who would be most interested in your brand.
  • Personalization – Provides a deeper understanding of your target audience allows you to tailor your marketing efforts toward the individual needs and interests of your potential customers. It helps a business connect with its audience on a more personal level.
  • Identifies Marketing Opportunities – Identifies what channel or channels your audience is engaging with the most.
  • Content Development – By understanding what resonates with your audience, what they relate to and identify with, this software aids in the creative planning and content development designed to grab their attention.
  • Efficiency – It mitigates the ‘noise’ to better focus on the audience you are trying to reach.
  • Partner and Influencer Identification – The tools reveal which potential partners may be synergistic for your goals and which influencers will enhance your marketing efforts.
  • Timeliness – Real-time, up-to-date data gathering, and analysis puts your fingers on the pulse of current trends.


How much does Audience Intelligence Software cost?

Entry-level products range from $79 to over $180 a month. Enterprise-level offerings range from $700 a month to over $2,000 a month. Many vendors require obtaining a quote for pricing.