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The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use…
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis…
The Equifax Data-Driven Marketing platform and technology suite, including technology from Datalicious like OptimaHub which was acquired by Equifax along with the company in 2016, is a digital marketing solution designed to help find the right customers for a brand: Audience…
Helixa Discovery, from Helixa in New York, is the company's core analytics engine that equips users with the tools to understand what’s distinctive about any audience and what they care about.
Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content…
Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users.…
SparkToro, headquartered in Seattle, aims to help entrepreneurs, marketers, and product folks of all stripes uncover the publications and people that influence their target audience(s). They state their dataset contains 70+ million public web+social profiles, with a search tool, available…
People Pattern is a Software as a Service platform that supplies Audience Insights to brands, from the company of the same name in Austin. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern aims to turn vast, messy public expression into…
Gravy Audiences, from Gravy Analytics headquartered in Dulles, designed to help reach more engaged consumers & improve ROI for advertising campaigns with location-based advertising audiences.
Socialeads is a prospecting tool that uses AI-based social media analytics to find signals in conversations (sentiment analysis, personality profiles) to locate leads within the user's own social media network.
NetWise offers B2B Audience Data, backed by a proprietary B2B-to-Consumer ID Graph. Users can create audiences as broad as desired, or as targeted as required.
KPI6 is a Software as a Service solution suite that large brands, agencies, and media centers can use to understand consumers, identify their needs and define audiences.KPI6 analyzes a multitude of User Generated Content, owned media and earned media, coming from the main social…
1plusX helps publishers and advertisers to take control of their first-party assets with a real-time data management, data clean room, and CTV solutions converge that help customers engage their audiences with more meaningful and personalized content and advertising. The solution…
Journaya LeadiD Create, from Verisk company Jornaya, creates a unique identifier that’s generated the moment a customer lands on a webpage where the technology is installed. As a customer continues their journey on a site,. Journaya LeadiD Create witnesses their interactions and…
With Jornaya Intelligence, from Verisk company Jornaya, users gain transparency and visibility into the leads they’re buying and connect to the customer journey. Jornaya boasts a first-hand view of 200+ million major-life purchase decisions every month, which provides users of their…
Affinio is a marketing strategy platform from the company of Halifax, that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets.
Zoomph is a sponsorship analytics platform for sports, entertainment & esports brands and properties, from the company of the same name in Reston.
Kantar's connected audience intelligence enables media owners, media agencies and brand owners to measure and understand how people access and interact with media. Kantar measures what people are watching and listening to, and tracks who they are and how they are accessing content…
AIXON, from Appier headquartered in Taipei, creates a 360-degree view of audiences by unifying data across all platforms like apps, websites and CRM, and enriches audience profiles with Appier’s cross-screen technology.
Pulsar RESEARCH, from Pulsar headquartered in London, includes continuous and one-off research programs integrating quantitative and qualitative methodologies, to turn audience data into strategic insight.
Codec.ai headquartered in London helps brands to discover and tap in to the pockets of culture that drive growth, boasting AI with cultural strategist expertise.
New York-based Dstillery offers their eponymous platform as an "intelligence engine," essentially for cleaning and optimizing cross-platform customer data, for optimizing ad spend, targeting, and increasing conversion.
Audience intelligence software captures and analyzes online data about individuals, offering businesses insights into their target audience. The software aggregates information about an individual’s online activities and behavior, including their behaviors, preferences, and list of affinities or attributes related to them. Much of this data comes from users’ activity on social media platforms such as FaceBook, Twitter, Instagram, LinkedIn, etc. However, audience intelligence data can also come from survey panel research, market research, customer data held within the user’s CRM system, or organic search and traffic data found in SEO tools.
Importantly, audience intelligence platforms provide businesses with a comprehensive view of their target audience’s behavior and preferences, which they can then use to create specific personas and segments. This real-time view of their target audience gives companies the ability to make prompt, informed decisions on branding, marketing, advertising, content, product development, and services. This information is used to direct market research, form marketing strategies, identify influencers, and segment audiences.
Artificial intelligence and machine learning are often employed to analyze data, enhancing audience intelligence regarding demographics, media consumption, behaviors, interests, and opinions. Audience intelligence software provides insights at both the industry and individual levels.
Social media platforms such as Twitter, Facebook, and Google, often provide their own product-specific audience intelligence capabilities. Audience intelligence software is often used in conjunction with social media listening and monitoring platforms.
Most audience intelligence tools will offer the following features:
Captures audience/consumer data from online sources
Social media data
Market research data
Survey panel research
Customer data
Uses AI to analyze a company’s target audience
Provides insights on audience demographics, behaviors, and interests
Identifies influencers
Creates customer personas and audience segments
Offers data sharing and integration with third-party platforms
Social listening and monitoring tools
CRM software
Marketing automation software
Digital advertising platforms
Before deciding to invest in an audience intelligence platform, consider the following critical factor:
Use Case: Audience intelligence software can be deployed to serve a wide range of purposes. Evaluate the software for audience targeting, marketing research, content strategy, influencer outreach, competitor analysis, and product research to see how the software supports those features and aligns with your goals.
Entry-level products range from $79 to over $180 a month. Based on the number of users, enterprise-level offerings begin at $700 a month and can cost more than $2,000 a month. Many vendors require obtaining a quote for pricing.
These are some of the more popular audience intelligence software products: