Adobe RTCDP
March 12, 2025

Adobe RTCDP

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Real-Time Customer Data Platform

AEP RTCDP helps us to unify the customer data that is coming from various sources to create a comprehensive 360 degree customer profiles.
Some Business Problems are Real-Time Personalization, Segmentation based on business use case, Journey Orchestration (ensuring a seamless experience across all touchpoints), Data fragmentation, reduce churn. Scope of use case are Personalization, Cross channel marketing, profile enrichment





Pros

  • Data Fragmentation: Now a days enormous data are available but its in a scattered across different systems. So, AEP helps to unify this data to create a single view of the customer profile
  • Segmentation: AEP helps to create a precise audience based on the business use case. It also provides and supported some advanced segmentation capabilities which help business to target the accurate audience
  • Data Privacy: AEP ensures that customer data is handled with data privacy regulations using data usage labels and marketing actions

Cons

  • Multi-shared devices
  • Unlinked identity graph
  • Now a days sees a lot of issues on incorrect profile qualified in segmentation
  • Need to implement more data privacy on dataset export
  • Productivity Increased
  • Cost Saving
  • High ROI by using RTCDP, JO and CJA
Because of better customer engagement, ensure to provide customer based recommendations, manage consent policy.
1.Centralized Data Management
2.Data Privacy and Data Governance
3.Real time insights
4.Increase customer engagement
1. User friendly
2. Scalability
3. Enough Supportive document
4. Playbooks
Because of multiple reason:
1. Supports AI
2. Real time data processing
3. Support B2B and B2C
4. Data Activation through multiple channels using OOTB conenctor

Do you think Adobe Real-Time Customer Data Platform delivers good value for the price?

Yes

Are you happy with Adobe Real-Time Customer Data Platform's feature set?

Yes

Did Adobe Real-Time Customer Data Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Real-Time Customer Data Platform go as expected?

Yes

Would you buy Adobe Real-Time Customer Data Platform again?

Yes

AEP works well in Data fragmentation, segmentation, and real-time insights. However it is less appropriate for handling array related data especially on the destination side.

Adobe Real-Time CDP Feature Ratings

Customer Data Management
7.5
Customer Data Governance
9
Data Connectors
8
Data Enhancement
9
Data Ingestion
7
Data Storage
7
Data Visibility
8
Event Data
7
Identity Resolution
5
Audience Segmentation & Targeting
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Website personalization
8
Tag Management
Not Rated
Tag library
Not Rated
Ease of writing custom tags
Not Rated
Rules-driven tag execution
Not Rated
Tag performance monitoring
Not Rated
Page load times
Not Rated
Mobile app tagging
Not Rated

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