Item: Spotify for Podcasters
Rating: 7
Author: James Hicks

Overall Satisfaction with Anchor by Spotify

Use Cases and Deployment Scope

As a podcast platform Anchor serves its purpose of aggregating content to various platforms. The functionality and UI are very simple (which is a PRO and CON), but overall Anchor allows content creators the ability to share their audio (and video) content to the most popular podcast platforms with ease.

Pros and Cons

Pros

Simplicity
Integration with primary networks
Flexibility (with mobile capabilities)

Cons

Features integrated in platform and app
Analytics
Advertising opportunities

Most Important Features

Ease of use
Interoperability
Integration

Return on Investment

helped with brand awareness
low cost of ownership thus high return on investment
low learning curve

Alternatives Considered

Podbean

Anchor gets the job done. It's free and with the direct ownership of Spotify, there is the ability to have the backing of that large stable organization. Anchor also supports video podcasts - not many of the other podcast platforms support this functionality just yet - a HUGE advantage.

Key Insights

Do you think Spotify for Podcasters delivers good value for the price?

Yes

Are you happy with Spotify for Podcasters's feature set?

Yes

Did Spotify for Podcasters live up to sales and marketing promises?

Did implementation of Spotify for Podcasters go as expected?

Yes

Would you buy Spotify for Podcasters again?

Yes

Other Software Used

Restream, Descript, WordPress

Likelihood to Recommend

Anchor is free - so that's always appealing. However, like with many things, "you get what you pay for" The basic functionality of being able to host, produce and distribute a podcast is there - so anyone looking to quickly and easily share their content can do that with Anchor. For those looking for more specific controls (such as rich analytics, stronger advertising options, customizable embed options, etc) - Anchor isn't there yet in my opinion.

Comments

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Anchor by Spotify gets the job done