Digital Content Creation Platforms Overview
What are Digital Content Creation Platforms?
Digital Content Creation Platforms offer content subscription or pay-as-you-go services for organizations. Whereas software like Content Marketing platforms facilitates the creation and dissemination of unique content, Digital Content Creation platforms focus on providing pre-created content for businesses to use. The content available ranges from photos and videos to audio recordings and transcripts.
In particular, Digital Content Creation platforms tend to offer licensing on current events that may be of particular interest. By offering access to this media, Digital Content Creation platforms make it so that organizations can share media of social interest while still complying with copyright laws. Examples of Digital Content Creation platforms include AP News, Reuters, or Veritone Commerce. Stock image websites like iStock or Getty Images also falls under the category.
Digital Content Creation Platform Features
Key features of Digital Content Creation Platforms the ability to download or stream content from your website or other communication channels. Many platforms that offer their services without a subscription allow users to preview content before paying. They will also offer detailed pricing breakdowns depending on the type of use case. Longer-term use may entail higher costs.
Another consideration is exporting and downloading in various file formats. While converting files is always an option, it saves significant time and resources if the content is delivered in the formats you need.
Digital Content Creation Platform Comparison
When on the market for a trusted Digital Content Creation platform, consider the following attributes:
- Do you prefer pay-as-you-go or a subscription service? In this case, the benefits, at least in terms of cost, are dependent on the platform you choose. However, subscription services may work best when multiple employees in an organization need access to the platform's available content. Subscription services usually have a cap or limit on what content you can use, which may be easier to monitor and track versus pay-as-you-go plans.
- What type of content do you need? Does your organization just need some stock photos or mostly videos? Some platforms excel (or entirely focus on) in one form of content, and it may be difficult to find a platform that has it all. However, because many vendors in this space have content specialties, you can focus more on pricing and delivery instead of worrying about the quality of content available.
The cost of your Digital Content Creation platform will vary based on the type of content you're licensing or downloading, and how you'll be using it. Stock image sites tend to be cheaper than those that focus on video licensing. For photos, expect to pay at least $25 a month for the most basic subscription packages. Per image, pricing will be a bit pricier, and in some cases, a one-month subscription will be cheaper than purchasing the rights to just one image.
For video content, including those that come with captions or associated transcripts, pricing is typically calculated based on the video length, usage terms, your location, and other factors particular to the content in question. Expect to budget at least a few hundred dollars per video for these types of platforms. Discounts may be available for longer-term contracts where you commit to license multiple videos regularly.
Frequently Asked Questions
The chief distinction is: content marketing tends to focus on engagement, whereas digital marketing prioritizes sales and conversion.
Content marketing stimulates consumer interest in brands, building brand awareness. Great content encourages fresh attention and helps with retaining lasting, trusting relationships with customers.
For example, a content marketing blog can answer customers' questions, and high quality content about those inquiries will foster the impression of expertise. This dynamic can be leveraged to encourage engagement with services recommended by the blog as well.
Digital marketing employs tactics like SEO, PPC or running ads on social media, with the goal of capturing conversions. The materials need to appeal enough to consumers to cause a resulting click through to a related, well-constructed website. Persuading customers past merely relying on search results pages is a primary intention of digital marketing.
A Content Marketing Platform is a software solution enabling centralization and optimization of the upstream marketing process pipeline, from planning and briefing stages, through collaboration, and on to approvals.
While different Content Marketing Platforms have different purposes, their typical objective is to assist enterprises with coordination and management requirements, therefore garnering concrete business successes by improving the efficiency of content management processes. This will increase the effectiveness of content, while reducing risks to brand partners.
In short, Content Marketing Platforms are tools for marketers that ensure their content that gets targeted, served, and optimized in the distribution phase of their process is meaningful, engaging, on-brand and compliant.