AT Internet for publishers
December 14, 2016
AT Internet for publishers
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with AT Internet
We use AT Internet as the source of truth for our digital news properties, gathering data for product management, sales strategy and operations. It guides decisions for editorial teams on content creation and programming, for product teams on feature development, for sales strategists in product positioning and for operations in monitoring and troubleshooting.
- AT Internet doesn't use sampling, which reduces confidence and doubt in data.
- Real-time data allows for immediate analysis and reaction where necessary.
- Segmenting is flexible and powerful in delivering insights.
- Unique visitors are treated somewhat separately from other metrics, which can complicate analyses.
- User experience can be improved in simple ways - e.g. larger fonts on some report screens.
- AT Internet provides immediate visibility of performance on a consistent basis that all stakeholders can understand.