AT is a relevant analytic tool and must be optimized regarding its dashboard
March 20, 2020

AT is a relevant analytic tool and must be optimized regarding its dashboard

Arthur CIAMOUS | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with AT Internet

I'm part of the data department at a digital agency and we use AT Internet to analyze the digital ecosystem of our customers. We investigate the performance of funnel conversion and looking for recommendations of optimizations. Also, I manage the campaign link generation through the Xtor system for our customers using AT Internet. Finally, we elaborate on AT performance dashboards for some of our customers.

Pros

  • Xtor campaign link auto builder. Super easy to build an Xtor campaign link for each acquisition channel for us and our customers.
  • AT Internet user interface. Intuitive and simple to analyze the ecosystem in the macro view.
  • The data export on Excel is super easy through data query!

Cons

  • The style customization possibilities on AT dashboards are less important compared to DataStudio (ex: managing the size of columns within a tab).
  • The segmentation use within a dash is more complicated than other tools (ex: Data Studio/Adobe)
  • Some media campaign parameters must be declared in the AT Interface (like the ID number for channel sources). It's not completely automatic (compare to GA for instance).
  • Relevant data visualization.
  • Quick & easy media performance visualization.
  • Difficulties in dashboard use.
The assistance of AT customer support is very reactive (in a few hours only). Every time I sent a request, the customer team replied to me with relevant content and I could solve my issue! They are also easily available for a call meeting to investigate more precisely the issues when it's needed.
GA is more intuitive regarding dashboard creation and management, but AT is quite simple for an all media campaign generation policy.
The campaign link generation is quite simple and the visualization of data performance on the AT Interface is well suited, but the intuitiveness and simplicity of dashboard use has to be optimized.

Comments

  • Declan Owens | TrustRadius Reviewer
    Declan Owens
    (Vendor Representative) commented 6 years ago
    Dear customer, Thank you for taking the time to leave a review, we really appreciate your feedback. We are sorry to read about your frustrations, maybe we can help you with that: - Indeed, the dashboard tool is not a BI tool and is not destined to be one. Nonetheless, if you are using BI tools, such as Power BI, Tableau or Google Data Studio, we have several connectors and an open Reporting REST API to import all of your data sets dynamically. - Campaigns no longer have to be pre-declared, our system now works under a tag-first approach, so you can now manage this in a fully automatic way. To set it up, you need to request to activate a free option on your account. If you want help to push your data into Google Data Studio, set up automatic campaigns or if you need any other assistance in the future, feel free to reach out to our included Support Centre, via the interface, email or phone, where a team of professional digital analytics consultants will be delighted to assist you 24/7. Kind regards from the AT Internet team.

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