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AT is a relevant analytic tool and must be optimized regarding its dashboard
March 20, 2020

AT is a relevant analytic tool and must be optimized regarding its dashboard

Arthur CIAMOUS | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with AT Internet

I'm part of the data department at a digital agency and we use AT Internet to analyze the digital ecosystem of our customers. We investigate the performance of funnel conversion and looking for recommendations of optimizations. Also, I manage the campaign link generation through the Xtor system for our customers using AT Internet. Finally, we elaborate on AT performance dashboards for some of our customers.
  • Xtor campaign link auto builder. Super easy to build an Xtor campaign link for each acquisition channel for us and our customers.
  • AT Internet user interface. Intuitive and simple to analyze the ecosystem in the macro view.
  • The data export on Excel is super easy through data query!
  • The style customization possibilities on AT dashboards are less important compared to DataStudio (ex: managing the size of columns within a tab).
  • The segmentation use within a dash is more complicated than other tools (ex: Data Studio/Adobe)
  • Some media campaign parameters must be declared in the AT Interface (like the ID number for channel sources). It's not completely automatic (compare to GA for instance).
  • Relevant data visualization.
  • Quick & easy media performance visualization.
  • Difficulties in dashboard use.
The assistance of AT customer support is very reactive (in a few hours only). Every time I sent a request, the customer team replied to me with relevant content and I could solve my issue! They are also easily available for a call meeting to investigate more precisely the issues when it's needed.
GA is more intuitive regarding dashboard creation and management, but AT is quite simple for an all media campaign generation policy.
The campaign link generation is quite simple and the visualization of data performance on the AT Interface is well suited, but the intuitiveness and simplicity of dashboard use has to be optimized.