Great tool for advanced users but a paid training is necessary for beginners
March 27, 2020
Great tool for advanced users but a paid training is necessary for beginners

Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with AT Internet
We use AT Internet for web analytics purposes. The tool is being used by our digital marketing team. Among users, campaign managers and digital analysts use it in order to have a better view of campaign results and audience overview. We currently use two tools and we notice huge differences regarding ease of use and interface.
Pros
- Pure attribution last click
- 100% traffic
- Customization
Cons
- User interface
- Tool intuitivity
- Complexity of use
- Quite expensive
- 100% traffic but is still front-end tool
- Not intuitive to combine goals and sessions
AT Internet has a poor user interface and it is very difficult and not intuitive to quickly find the relevant information. However, there are a lot of fields (dimensions & metrics), so I guess if you are used to using the tool, it is quite interesting but paid training is necessary.
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