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Great tool for advanced users but a paid training is necessary for beginners
March 27, 2020

Great tool for advanced users but a paid training is necessary for beginners

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with AT Internet

We use AT Internet for web analytics purposes. The tool is being used by our digital marketing team. Among users, campaign managers and digital analysts use it in order to have a better view of campaign results and audience overview. We currently use two tools and we notice huge differences regarding ease of use and interface.
  • Pure attribution last click
  • 100% traffic
  • Customization
  • User interface
  • Tool intuitivity
  • Complexity of use
  • Quite expensive
  • 100% traffic but is still front-end tool
  • Not intuitive to combine goals and sessions
Quick answers from the support team.
AT Internet has a poor user interface and it is very difficult and not intuitive to quickly find the relevant information. However, there are a lot of fields (dimensions & metrics), so I guess if you are used to using the tool, it is quite interesting but paid training is necessary.
I guess AT Internet is great if you know the tool since it allows you to use many different dimensions and metrics. However, this strength is also to me a weak point since too many dimensions and metrics are available and you quickly lose your mind finding what you are looking for. Complex definitions of fields and poor user interface.