A good beginner DSP
October 17, 2018
A good beginner DSP
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Basis DSP
We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital package. We offered display, mobile and video products in order to expand our digital inventory beyond what we could offer between our owned and operated sites.
- Solid, simple real time bidding.
- Excellent customer support.
- Creative upload feature works well.
- Groups campaigns in an easy to understand way.
- Reporting. We have lots of issues with the amount of information available to us. We've had to make special requests to get reports for a campaign's lifetime because the system times out pulling large amounts of data. If you're a save-and-stitch kind of person it might be okay for you.
- Transparency. Checking site lists and would get lots of generic site bundle names with no real idea where are impressions were actually being served.
- We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.