A good beginner DSP
Anonymous | TrustRadius Reviewer
October 17, 2018

A good beginner DSP

Score 4 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Basis DSP

We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital package. We offered display, mobile and video products in order to expand our digital inventory beyond what we could offer between our owned and operated sites.
  • Solid, simple real time bidding.
  • Excellent customer support.
  • Creative upload feature works well.
  • Groups campaigns in an easy to understand way.
  • Reporting. We have lots of issues with the amount of information available to us. We've had to make special requests to get reports for a campaign's lifetime because the system times out pulling large amounts of data. If you're a save-and-stitch kind of person it might be okay for you.
  • Transparency. Checking site lists and would get lots of generic site bundle names with no real idea where are impressions were actually being served.
  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
Basis DSP would be well suited for smaller programmatic buyers with short campaign lengths and clients who are not super concerned with site transparency as well as people new to the programmatic space. Centro, owners of Basis, will also try to push you into selling campaigns their way (focusing on budget-based buying) so if you have existing campaign workflows you'll likely have issues trying to adopt their product to your existing workflow.

Basis DSP Feature Ratings

Ad campaign creation
6
Ad deployment
7
Display advertising
6
Ad display and retargeting segmentation
7
DSP integration
Not Rated
Ad performance reports
2
Ad conversion tracking
3