A Great, User-Friendly DSP
October 17, 2018

A Great, User-Friendly DSP

Megan Schutz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Basis DSP

The digital marketing department of BRAINTRUST uses Basis DSP for our display advertising buys, including standard display as well as video display and connected TV. Using the platform allows us to self-manage our digital campaigns.
  • Offers great third-party targeting options
  • User-friendly platform
  • Easy to set up retargeting campaigns
  • Tracks revenue and conversions in platform
  • Conversion HTML pixels could be easier to set up revenue tracking on
  • No using existing customer lists in the platform
  • Doesn't accurately report in Google Analytics even with UTM codes
  • Profitability of the digital marketing department has increased YOY
  • Allows more control over display advertising
  • Cuts costs of using outside vendors to run display campaigns
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Basis DSP is a great platform for launching display campaigns, offering great third party targeting options. It is easy to optimize campaigns, set up remarketing and use the private marketplace. I wish it was easier to set up revenue tracking with the HTML Conversion Tag, but if you're using the image pixel, it is much easier (not all of our clients can use this option though). I'd also like if there wasn't an extra charge for using our own customer lists (email, device ID, etc).

Basis Feature Ratings

Ad campaign creation
10
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
10
Sequence targeting
7
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
2
Ad performance reports
8
Ad conversion tracking
8
Ad attribution reporting
5
Cross-channel ad management
5
Ad forecasting and optimization
1