Basis DSP - Great value, low cost of entry for SMBs
December 28, 2018

Basis DSP - Great value, low cost of entry for SMBs

Christopher Penn | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Basis DSP

Basis is a DSP we've used for hyperlocal, in-app display advertising and retargeting. It's got relatively low minimums and excellent advanced targeting. One of its core features is the ability to bring up a map and geofence around very precise areas to show ads just within that space - useful for any kind of event marketing.
  • Geofencing/hyperlocal ads
  • In-app advertising
  • In-app retargeting
  • Hyperlocal retargeting
  • Pricing is somewhat opaque, especially ad network costs
  • The creative approval process is S.L.O.W. - plan for up to 72 hours before approval (no same-day campaigns)
  • Interface is clunky
  • Positive - happy clients that got the results they wanted
  • Negative - junior staff without training created overly expensive campaigns
The primary reason for an agency or an SMB to use Basis is cost -- unlike other platforms which are full service or enterprise platforms with aggressively high minimums, Basis is well suited for proofs of concept and smaller campaigns. It can scale up, but the entry-level pricing and self-service portal make it a great fit for SMBs.
If you're doing any kind of local advertising, Basis DSP is a great choice. If you're doing retargeting, it's a great choice.

Nationally/big regions it can get very costly, very quickly.

Be prepared for a learning curve if you have non-technical staff - the interface requires quite a bit of training.

Be vigilant about content monitoring! Your ads can appear on sites you don't want your brand to be associated with.

Basis DSP Feature Ratings