Item: Bizzabo
Rating: 8
Author: Ian Martinez-Christian

Use Cases and Deployment Scope

I set up programs in Marketo that sync data from Bizzabo to Marketo and SFDC. I also led the new integration effort between Marketo and Bizzabo. I also support users as their first line of tech support. In this role, I troubleshoot various problems and issues they have with emails, webpages, and registration flows. I've built templates for users to clone to make creating events easier.

Pros and Cons

Easy event creation
Live support
Administration

Integration roll out
Program duplication
Email sends

Return on Investment

We have great lists and data quality with Bizzabo.
We have seen an increase in leads from events.
We are creating more events with the same headcount.

Key Insights

Do you think Bizzabo delivers good value for the price?

Yes

Are you happy with Bizzabo's feature set?

Yes

Did Bizzabo live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bizzabo go as expected?

Yes

Would you buy Bizzabo again?

Yes

Other Software Used

Adobe Marketo Engage, Salesforce Sales Cloud Lightning Dialer

Likelihood to Recommend

Bizzabo is well-suited for scenarios where the events team needs to create a lot of events in a short time. It is also well suited to creating events with multiple sessions. Bizzabo is less than ideal for junior teams with little to no experience creating events digitally. It does require some experience with event platforms to pull off really well.

Overall, this is a great product!

Overall Satisfaction with Bizzabo