Overall Satisfaction
- Data integration with The Raiser's Edge - data which is collected in Blackbaud NetCommunity directly integrates with The Raiser's Edge interface and can be seamlessly downloaded into the CRM.
- Donation/Event/Membership registration - the product comes with out-of-the-box forms that can be used for these basic functions. They are flexible, but structured enough to integrate the data back to the CRM.
- Email marketing - constituents can be emailed directly from the Blackbaud NetCommunity platform by querying the data available in the CRM. Targeted email communications can be setup as well as ongoing subscriptions/newsetters.
- Content management - general tools to manage content are available. Business users can add/modify/delete this content without tremendous technical expertise. The content can also be shared across multiple websites - or A/B split tested to determine preference.
- Friendly URLs - the product allows for friendly URLs that are also more searchable on the major search engines (i.e. Google, Bing, Yahoo, etc.).
- For mass volumes of data, the Raiser's Edge plug-in can become tedious to manage.
- Less staff cost on importing web data into The Raiser's Edge as it is now integrated from Blackbaud NetCommunity.
- Email marketing efforts are more targeted and now have a higher response rate. This equates to increased fundraising dollars.
- Our advancement and alumni communities are branded like our entire website. This provides a seamless user experience to our constituents and makes our internal departments appear much more integrated. This ultimately builds consumer confidence in our brand.
- A/B split testing has allowed us to further tailor content that is preferred by our audience. This targeting allows us to be more successful in gaining conversions, event registrations, etc.
Product Usage
2000 - Marketing & Communications, Advancement
2 - Web manager, DBA
- Donation and event management forms that integrate with The Raiser's Edge CRM.
- Target various audiences by using data that is available about them in the CRM.
- Perform A/B split testing to determine which content is most successful.
- Manage multiple external facing websites with shared content in one tool.
- Manage email subscriptions.
Evaluation and Selection
Custom in-house web site with little integration to our our donor database.
We evaluated a number of open source products (i.e. Drupal, WordPress) as well as a few commercial options (i.e. SiteCore). In the end, Blackbaud has built an integrated product in NetCommunity. We found that the features in the 'Pro' version were exactly what we are looking for in a Content Management System. It came with all of the benefits of a commercial CMS with the added value of integration to our CRM and the ability to provide email marketing capabilities.
Implementation
- Vendor implemented
Training
- In-person training
Configuration
To brand the website in our own style.
Support
Yes - Support/maintenance is a standard part of our agreement.
Usability
Reliability
Integration
- The Raiser's Edge
Out-of-the-box integration. It has worked wonderfully for our team.
Vendor Relationship
Each customer will be able to negotiate terms with Blackbaud depending on their needs and when they can make a purchase. Typically, end of month or end of quarter cycles were favorable to us for pricing.