Great tool if you know what you're doing
March 03, 2022
Great tool if you know what you're doing
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bloomreach Commerce Experience Cloud
We use Bloomreach (Exponea) as a CDP and marketing automation tool. Exponea is plugged into our front end as well as integrated with our data warehouse for full, rich information about our customers. The marketing team then sets up automated email and push notification campaigns that address specific customer journey goals.
Pros
- Email marketing automation
- User behavior tracking
- Integration with other platforms and services
Cons
- Better integration with cloud other than GCP
- More frequent synchronization with GCP and S3 buckets
- More robust tracking with cookies
- Automation of manual marketing processes
- Good tracking of marketing campaigns performance
- Good UI for customer interactions in one place
It took about a month to get everything up and running.
It also requires periodical updates and reviews to ensure the data model robustness and data quality.
We're struggling a bit with the front-end integration as the JS scripts tend to be heavy and put a strain on the page loading time so we needed to optimize that.
It also requires periodical updates and reviews to ensure the data model robustness and data quality.
We're struggling a bit with the front-end integration as the JS scripts tend to be heavy and put a strain on the page loading time so we needed to optimize that.
Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?
Yes
Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?
Yes
Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?
Yes
Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?
Yes
Would you buy Bloomreach - The Agentic Platform for Personalization again?
Yes
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