GenAI and a CDP along with many more
May 01, 2025

GenAI and a CDP along with many more

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach - The Agentic Platform for Personalization

We use Bloomreach - The Agentic Platform for Personalization especially for the campaign setup to understand online and offline data as part of their CDP. The ability to focus on GenAI and identify metrics like CLTV, and handling new/incoming data sets without necessary needing to process with SQL has been especially helpful. Also, we can focus on personalization and getting conversions desired by measuring ROI of campaigns.

Pros

  • GenAI
  • Dashboards
  • A/b testing

Cons

  • Limit of 10,000 rows in reporting
  • More reports can be run together
  • Allows us to conduct RFM Analysis easily
  • Focuses on strategy for business
  • Allows more ease in developing workflows
The GenAI use cases provided offer more than the ones that most people already know about. It is tailored to focusing on e-commerce with combining together of what a product analytics tool does, understanding online and offline data, identifying what is a win-loss strategy in marketing, and how to do this without writing any SQL. The GenAI is then focused on ML Model development.
For the ability to personalize the customer journey, we can do this with a flowchart Bloomreach - The Agentic Platform for Personalization has helped us then creating an if-then situation of bucketing customers based on behaviors and then identifying how to win/acquire customers per their stage in the flow. Also, we can optimize based on calculating how much is spent per each channel.
Bloomreach - The Agentic Platform for Personalization is doing a lot of great work with GenAI and ML Model development which is something very special in a CDP offering. It also does marketing automation and A/b testing which lot of vendors have their own instead of having all these together. This helps save us time and makes it easy to build out our analysis.

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Yes

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

Yes

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

Yes

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

It focuses on different personas - lost, returning, and at risk customers, to name a few without just only being dependent on workflow creation. It identifies a strategy which also helps with RFM Analysis. And in this way it is helpful for marketing automation that needs to be run automatically. Less suited for a SMB business since they may not need high level of analytics.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

9.8
WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.8
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
9
Third-party software integrations
10

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