Best Brand Intelligence Software
What is Brand Intelligence Software? Brand Intelligence Software measures consumer brand sentiment and provides competitor brand intelligence. Understanding how customers think about and react to a brand helps drive marketing efforts. Analytics identifies the strengths and weaknesses of a brand, enabling businesses to enhance their image, leverage brand assets, and mitigate brand vulnerabilities. Brand Intelligence platforms that gather brand responses across multiple digital channels are referred to as UBI (Unified Brand Intelligence) platforms. They capture...
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Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Brandergate is a Brand Development Platform with Artificial Branding Intelligence © (ABI) at its core. Made for entrepreneurs and founders, startups, and agencies, Brandergate helps analyze, create, and manage entire Brands intelligently online.
Brandergate analyzes millions of Brand Visual and Verbal Expressions through their communication by studying millions of sources, such as websites, news, blogs, and social networks, across 50+ industries with tens of thous…
Track AI Answers helps to track personal names and company brands in all the AI-chatbot answers.
As search moves from Google to AIs, potential clients will be able to find new brands and products by asking AIs for recommendations.
There are numerous operators in the AI search experience (Microsoft Bing AI, OpenAI ChatGPT, Google Bard AI etc.) and it is unpractical to manually regularly visit all th…
ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
Online anti-counterfeiting solution that does not require involvement from the user. An anti-counterfeiting solution that combats the sale of counterfeit goods, that includes AI software, a team of experts, and a network of investigators and specialists worldwide.
Brandfetch is a brand data aggregator, helping brands stay on-brand across the internet. A brand appears in thousands of locations across the Internet. Brandfetch helps companies maintain brand consistency, offering one-click access to all of a brand's visual assets and tools to…
Attest is a consumer research platform that enables brands to make consumer understanding a competitive advantage via continuous insights, that aims to make it simple to run regular research, achieve clear insight and continuously uncover opportunities with consumer data.
ProQuo is an AI-powered brand management platform from the company of the same name headquartered in London.
BrandTruth is a brand SaaS platform built specifically to align and empower businesses, from the company of the same name in Littleton, Colorado. Using a combination of psychology, AI, video, and web technologies, The solution aims to enable companies to define their brand personality…
BERA Brand Accelerator is a Predictive Brand Management platform powered by a syndicated brand equity data stream, boasting an accurate, 360' view of brand health across categories and agnostically against the entire brand landscape. T…
Brand Navigator, from BlueOcean, is an always-on brand intelligence platform that aims to provide an unbiased, real-world view of the relationship customers have with a brand and the actions that should be taken to build an agile, durable brand.
BlueOcean operates in Brand Intelligence, providing CMOs and their teams the ability to quantify brand performance and access always-on, contextual insights that tear down data silos and build a holistic view of brand health. BlueOcean states that by taking a fundamentally different approach to brand data and insights, they aim to inspire more creativity and help teams unlock a brand strategy that confidently dri…
CoreBrand Data Science by Tenet partners offers non-traditional measures of brand value and performance, through the CoreBrand Index (CBI). The data set, the CBI, tracks 1000 companies across 50 industries, providing quantitativ…
NOW Affinio, from NowVertical, is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets.
Pace by mFilterIt, a media brand safety solution, ensures the brand’s integrity, contextual ad placement across platforms.
Caliber is a real-time corporate reputation management platform that enables users to listen to people who truly matter, not only those vocal online.
The platform enabl…
C5i Compete is a data source-agnostic, user persona-based enterprise-level Digital Shelf Analytics and Insights platform that delivers curated insights and actionable decision intelligence, ensuring organizations collaborate across silos to enhance their Digital Shelf and track/improve KPIs…
Revuze is a cloud based product experience analytics software solution for development, marketing, and product management teams.
YouGov offers brand and campaign measurement across industries and markets, updated daily. Brand Rankings is a free publication, updated monthly. BrandIndex is a suite of products that provide social media monitoring, competitive intelligence, consumer journey diagnostics, as well…
The BrandVue tool, by Savanta headquartered in London, captures data across critical marketing and company performance and reputation topics: market intelligence, audience understanding, brand performance, marketing performance, customer acquisition, and customer retention.
BrandMentions is a web and social listening tool that appeared on the market from a personal frustration: the incapacity of accurately monitoring brands and competitors. The vendor states there was no tool on the market that would send daily notifications about any brand or product…
WGSN Barometer is a quantitative daily brand tracking solution that provides real-time views of brand performance, the competition and consumers, to increase sales, deliver greater return on marketing investment and win market share. Through consumer surveys in the fashion industry,…
Morning Consult is a global decision intelligence company headquartered in Washington, D.C., that aims to help leaders make smarter, faster, better decisions. Morning Consult states they pair high-frequency data with applied artificial intelligence to better inform decisions on what…
Learn More About Brand Intelligence Software
What is Brand Intelligence Software?
Brand Intelligence Software measures consumer brand sentiment and provides competitor brand intelligence. Understanding how customers think about and react to a brand helps drive marketing efforts. Analytics identifies the strengths and weaknesses of a brand, enabling businesses to enhance their image, leverage brand assets, and mitigate brand vulnerabilities.
Brand Intelligence platforms that gather brand responses across multiple digital channels are referred to as UBI (Unified Brand Intelligence) platforms. They capture information across various channels including social media, advertising, the web, and online customer reviews.
The software is used by analysts in the marketing, advertising, social media, public relations, and communications fields. Businesses use Brand Intelligence analytics to evaluate and compare competitor brands with their own brand to determine the success of their branding initiatives and how well customers are responding to their efforts. The analytics offer recommendations on how to improve branding performance. The software also creates a knowledge database of customer attitudes and responses and competitor branding comparisons.
Brand Intelligence Software Features
Brand Intelligence Software includes many of the following features.
- Brand monitoring
- Real-time automated capture of brand signals across multiple channels
- Collect consumer experience and competitor brand data
- Social media and web monitoring
- Measure brand marketing performance
- Competitor brand analysis
- Trend analysis and predictive analytics
- Alerts and notifications
- Branding recommendations
- AI analytics and reporting
- Visual dashboards
- Historical database of consumer and competitor brand data
- Survey Builder
- Audience targeting and segmentation
- ROI Tracking
- Influencer Identification
- Branding assets testing
Brand Intelligence Software Comparison
Consider the following when purchasing Brand Intelligence Software.
Use Cases: Some Brand Intelligence Software products are particularly adept at gathering and analyzing customer data from social media and the internet, others emphasize their strong trend analysis and competitor analytics features, while a few products focus solely on mobile user brand intelligence.
Support: Several Brand Intelligence platforms such as Brandwatch and Latana offer research service options along with their software products. These resources include brand program managers, research experts, analytics specialists, and subject matter experts.
Business Intelligence Integration: Determine how well your selection integrates with or complements your current BI tools.
Pricing Information
Most Business Intelligence Software products recommend obtaining a custom price quote tailored to individual needs. Introductory software begins at $99 a month and can range to over $3,500 a month. Enterprise-scale pricing will be higher. Free trials are available.