Brand Intelligence Software

Brand Intelligence Software Overview

Brand Intelligence Software measures consumer brand sentiment and provides competitor brand intelligence. Understanding how customers think about and react to a brand helps drive marketing efforts. Analytics identifies the strengths and weaknesses of a brand, enabling businesses to enhance their image, leverage brand assets, and mitigate brand vulnerabilities.

Brand Intelligence platforms that gather brand responses across multiple digital channels are referred to as UBI (Unified Brand Intelligence) platforms. They capture information across various channels including social media, advertising, the web, and online customer reviews.

The software is used by analysts in the marketing, advertising, social media, public relations, and communications fields. Businesses use Brand Intelligence analytics to evaluate and compare competitor brands with their own brand to determine the success of their branding initiatives and how well customers are responding to their efforts. The analytics offer recommendations on how to improve branding performance. The software also creates a knowledge database of customer attitudes and responses and competitor branding comparisons.

Best Brand Intelligence Software include:

BlueOcean Brand Navigator.

Brand Intelligence Products

(1-19 of 19) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Brandwatch

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

Mention

Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that…

NOW Affinio

NOW Affinio, from NowVertical, is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets.

BERA Brand Accelerator

BERA Brand Accelerator is a Predictive Brand Management platform powered by a syndicated brand equity data stream, boasting an accurate, 360' view of brand health across categories and agnostically against the entire brand landscape. The AI technology automates the real-time collection,…

BlueOcean Brand Navigator

Brand Navigator, from BlueOcean, is an always-on brand intelligence platform that aims to provide an unbiased, real-world view of the relationship customers have with a brand and the actions that should be taken to build an agile, durable brand. BlueOcean operates in Brand Intelligence,…

BrandOps

BrandOps is a platform from the company of the same name in Austin, Texas, used to determine if a brand is skyrocketing, sinking in quicksand–or sitting idle. Designed specifically with B2B marketers in mind, BrandOps provide the tools to visualize and act on brand health and business…

Attest

Attest is a consumer research platform that enables brands to make consumer understanding a competitive advantage via continuous insights, that aims to make it simple to run regular research, achieve clear insight and continuously uncover opportunities with consumer data.

BrandMentions

BrandMentions is a web and social listening tool that appeared on the market from a personal frustration: the incapacity of accurately monitoring brands and competitors. The vendor states there was no tool on the market that would send daily notifications about any brand or product…

Tracksuit

Tracksuit is an online dashboard that enables companies to track the strength of their brand, compare against their competitor’s brands, and get advice on what the numbers mean and what to do next, from the company of the same name in Auckland.

ProQuo AI

ProQuo is an AI-powered brand management platform from the company of the same name headquartered in London.

Quantilope

Quantilope, headquartered in New York, automates consumer research, through what they present as a Insights Automation Platform that offers AI-driven advanced quantitative and qualitative solutions to support data-driven decision making.

BrandTruth

BrandTruth is a brand SaaS platform built specifically to align and empower businesses, from the company of the same name in Littleton, Colorado. Using a combination of psychology, AI, video, and web technologies, The solution aims to enable companies to define their brand personality…

BrandVue by Savanta

The BrandVue tool, by Savanta headquartered in London, captures data across critical marketing and company performance and reputation topics: market intelligence, audience understanding, brand performance, marketing performance, customer acquisition, and customer retention.

CoreBrand

CoreBrand Data Science by Tenet partners offers non-traditional measures of brand value and performance, through the CoreBrand Index (CBI). The data set, the CBI, tracks 1000 companies across 50 industries, providing quantitative measurements of familiarity and favorability among…

Symanto

Symanto is a software platform from the company of the same name in Bavaria, designed to transform textual data from online sources into meaningful insights about audiences, competitors, company valuation, brand equity, and mental health. The solution helps to really understand human…

Qualtrics Brand XM

Qualtrics Brand XM is a brand management software tools designed to enable users to understand what a brand’s next moves should be with analytics and intelligence, built directly into the platform, to drive better decisions with real-time data delivered in dynamically updated dashboards,…

Morning Consult

Morning Consult is a global decision intelligence company headquartered in Washington, D.C., that aims to help leaders make smarter, faster, better decisions. Morning Consult states they pair high-frequency data with applied artificial intelligence to better inform decisions on what…

Wiser Commerce Execution Suite

Wiser Solutions, headquartered in San Mateo, offers Commerce Execution SaaS products. The suite provides brands, retailers, brokers, and distributors with intelligence to make better decisions, online and in-store. Wiser’s platform supports a variety of use cases, from market awareness…

Allure Security

Allure Security headquartered in Waltham offers their phishing detection and response software solution.

Learn More About Brand Intelligence Software

What is Brand Intelligence Software?

Brand Intelligence Software measures consumer brand sentiment and provides competitor brand intelligence. Understanding how customers think about and react to a brand helps drive marketing efforts. Analytics identifies the strengths and weaknesses of a brand, enabling businesses to enhance their image, leverage brand assets, and mitigate brand vulnerabilities.

Brand Intelligence platforms that gather brand responses across multiple digital channels are referred to as UBI (Unified Brand Intelligence) platforms. They capture information across various channels including social media, advertising, the web, and online customer reviews.

The software is used by analysts in the marketing, advertising, social media, public relations, and communications fields. Businesses use Brand Intelligence analytics to evaluate and compare competitor brands with their own brand to determine the success of their branding initiatives and how well customers are responding to their efforts. The analytics offer recommendations on how to improve branding performance. The software also creates a knowledge database of customer attitudes and responses and competitor branding comparisons.

Brand Intelligence Software Features

Brand Intelligence Software includes many of the following features.

  • Brand monitoring
  • Real-time automated capture of brand signals across multiple channels
  • Collect consumer experience and competitor brand data
  • Social media and web monitoring
  • Measure brand marketing performance
  • Competitor brand analysis
  • Trend analysis and predictive analytics
  • Alerts and notifications
  • Branding recommendations
  • AI analytics and reporting
  • Visual dashboards
  • Historical database of consumer and competitor brand data
  • Survey Builder
  • Audience targeting and segmentation
  • ROI Tracking
  • Influencer Identification
  • Branding assets testing

Brand Intelligence Software Comparison

Consider the following when purchasing Brand Intelligence Software.

Use Cases: Some Brand Intelligence Software products are particularly adept at gathering and analyzing customer data from social media and the internet, others emphasize their strong trend analysis and competitor analytics features, while a few products focus solely on mobile user brand intelligence.

Support: Several Brand Intelligence platforms such as Brandwatch and Latana offer research service options along with their software products. These resources include brand program managers, research experts, analytics specialists, and subject matter experts.

Business Intelligence Integration: Determine how well your selection integrates with or complements your current BI tools.

Pricing Information

Most Business Intelligence Software products recommend obtaining a custom price quote tailored to individual needs. Introductory software begins at $99 a month and can range to over $3,500 a month. Enterprise-scale pricing will be higher. Free trials are available.

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