Item: Bonterra EveryAction
Rating: 7
Author: Antonio Casuso

Overall Satisfaction with Bonterra Development + Digital

Use Cases and Deployment Scope

We have used every action in this past cycle for clients like Floridians Protecting Freedom and American Bridge PAC. The tool was helpful in list organization and connecting audiences to other tools like Facebook. I appreciated how seamlessly every action could sync Facebook audiences for online advertising. Having used tools like NGP and VAN before, I found every action reasonable to learn.

Pros and Cons

Pros

List organization.
Syncing audiences.
Contribution reports.

Cons

Tutorials.
User friendliness.

Return on Investment

Performance evaluation.
Audience organization.
Fundraising.
Engagement.

Implementation Rating

More tutorials would be helpful for anyone who has never used a similar tool before.

Reliability and Availability

I found Bonterra lacking when it came to support. There were multiple instances where tickets would not be responded to despite my following up.

Performance

We noticed positive ROI overall for our clients and ease when getting digital tactics off the ground.

Key Insights

Do you think Bonterra EveryAction delivers good value for the price?

Yes

Are you happy with Bonterra EveryAction's feature set?

Yes

Did Bonterra EveryAction live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bonterra EveryAction go as expected?

Yes

Would you buy Bonterra EveryAction again?

Yes

Other Software Used

ActBlue

Likelihood to Recommend

Bonterra is well-suited for running digital campaigns. I appreciated how simple it was to get our online advertising up and running for various clients. While I did not work on the email side of things, I could tell Bonterra was helpful when emailing our audience. Bonterra was also useful for generating contribution reports so we could evaluate tactics better. I think where Bonterra falls short is in its user-friendliness. Luckily, I had experience with tools like NGP and VAN.

Comments

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Tony's review.